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    Shopify Plus vs Shopify Advanced: Which One is the Right Option for your e-commerce Store?

    Last Updated | January 16, 2024

    Shopify is a leading e-commerce platform that provides merchants with everything they need to start, manage, and grow their online businesses. With a wide range of features, integrations, and plans available, Shopify has become a go-to choice for many e-commerce business owners. Shopify has two prevalent pricing plans that businesses often look for.

    However, choosing the right plan for your store can be a daunting task, especially if you’re not familiar with the different options available. While both plans are effective in their way, it is important to analyze both of them to evaluate which one is better for your particular e-commerce store. So let’s have a look at Shopify Plus vs Shopify advanced functionality to make the most effective choice.

    • Shopify plus and Shopify advanced are two pricing plans by Shopify, each catering business of different sizes and needs.
    • A Shopify plus is an expensive option compared to Shopify advanced, but it is ideal for large stores.
    • Shopify has more than 2 million daily users.

    In this blog, we will break down the differences between Shopify Plus vs Shopify Advanced and help you determine which one is best suited for your business needs and goals. Whether you’re a small business looking to scale up or a large enterprise in need of a robust e-commerce solution, we’ll provide you with the information you need to make an informed decision.

    So, let’s dive in and explore the differences between these two popular Shopify plans.

    Shopify development -Shopify Plus vs Shopify Advanced

    What is Shopify Plus?

    Shopify Plus is an enterprise-level e-commerce solution offered by Shopify, designed to meet the needs of high-growth businesses and large enterprises. It offers a range of advanced features and capabilities, including personalized support, unlimited bandwidth, advanced security features, and customized checkout pages, among others.

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    Shopify Plus also offers businesses access to a range of integrations and APIs, enabling them to automate processes and streamline their operations. With Shopify Plus, businesses can scale their operations and reach more customers while benefiting from the reliability and security of the Shopify platform.

    Feature Advanced Shopify Shopify Plus
    Monthly Price $299/month Starting at $2,000/month (Negotiable)
    Transaction Fees None None
    Online Store Features – Unlimited products – Unlimited products
    – Advanced report builder – Advanced report builder
    – Real-time carrier shipping – Real-time carrier shipping
    – Customizable checkout – Customizable checkout
    Abandoned Cart Recovery Yes Yes
    Discounts and Gift Cards Yes Yes
    Multi-channel Integration Yes Yes
    24/7 Customer Support Yes Yes
    API Access Yes Yes
    Dedicated Account Manager No Yes
    Customizable Checkout Yes Yes
    Script Editor Yes Yes
    Wholesale Pricing No Yes
    Multi-Store Management No Yes
    Launchpad No Yes
    Custom SSL Certificate Yes Yes
    Security and Compliance – PCI DSS compliant – PCI DSS compliant
    – Automatic updates and maintenance – Automatic updates and maintenance

    Please note that the pricing for Shopify Plus can vary depending on your business’s specific needs and negotiation with Shopify. Additionally, both plans have the ability to add various apps and integrations to extend their functionality, but the core features listed above are included with each plan.

    Benefits of Shopify Plus

    Here are the benefits of Shopify Plus plans:


    Shopify Plus allows complete control over the store’s appearance and functionality. You can customize your store’s theme in various ways, such as changing colors and layouts or adding subpages and features. If you can’t find a theme you like, you can even create your own or have one made for you. With Shopify Plus, you have no limitations on customizing your shop, and you can even use non-Shopify front-ends.

    Cost Effectiveness

    If you consider Shopify Plus vs Shopify Advanced budget and pricing, with Shopify Plus, you get 10 stores for the price of one account, which is a significant advantage over Shopify Advanced. These storefronts can be customized to target specific consumers or markets, making it easier to expand your brand overseas or cater to B2B customers.

    Read Also What Is The Cost To Build A Shopify Website

    Moreover, having different storefronts allows you to test new features and functionalities without risking damage to your main store. You can use one of the storefronts as a testing environment and avoid the hassle of fixing bugs in your main store.

    Additional Features for B2B

    What makes Shopify plus an ideal platform for B2B eCommerce businesses is the unique features of B2B. With Shopify Plus, businesses can easily launch an additional sales channel and create personalized offers for their B2B customers.

    One of the major advantages is that Shopify Plus allows businesses to manage prices and discounts for B2B customers, including setting lower prices for all B2B customers, creating site-wide discounts or reducing prices for specific categories, setting different prices for different customer groups, and pricing based on order volume.

    Additionally, Shopify Plus offers tools like Shopify Scripts and Launchpad, which help automate repetitive tasks such as tagging customers, ordering products, and sending order notifications. Furthermore, Shopify Plus owners can integrate Google Tag Manager with Shopify, which provides additional benefits to businesses.

    Multiple Payment Gateways

    Shopify Plus allows you to accept payments in multiple currencies at checkout, which is helpful if you can’t use Shopify Payments in your country. If you can’t collect foreign currencies at checkout, you can either open another store or choose Shopify Plus. With Shopify Plus, you don’t have to worry about this issue. Allowing your customers to pay in their currency can reduce cart abandonment rates.

    Improved API and Shopify Store Migration

    Considering Shopify plus vs Shopify advanced application integrations, Shopify plus offers improved development possibilities and faster API calls compared to Shopify Advanced. This means that merchants can easily integrate their Shopify stores with other apps, allowing for growth and innovation without the need for a more complex e-commerce platform.

    Shopify Plus offers a useful feature for those migrating their stores from other solutions. Overall, the faster and more flexible API requests make Shopify Plus a more attractive option for businesses looking to expand and improve their e-commerce capabilities.

    Shopify integration -Shopify Plus vs Shopify Advanced

    Extensive Support

    In addition to its various features, Shopify Plus also provides expert Shopify maintenance support for its merchants. With Shopify Plus, you can easily seek help from Shopify experts to grow your store and fix any issues. Alternatively, if you prefer to do things on your own, you can access a wealth of Shopify Plus resources, join an official Facebook group where merchants share their experiences, and participate in Merchant Success Programs to receive expert support for growing your brand online.

    What is Shopify Advanced?

    Shopify Advanced is an e-commerce plan offered by Shopify that provides businesses with a range of advanced features and capabilities to help them grow their online stores. It offers lower pricing compared to Shopify Plus, making it a great option for small to medium-sized businesses that need advanced features but have a limited budget.

    Read Also Shopify Custom App vs Private App

    Shopify Advanced includes features such as customizable reports, abandoned cart recovery, gift cards, and third-party calculated shipping rates. It also provides access to a range of Shopify apps and integrations, enabling businesses to tailor their store to their specific needs. With Shopify Advanced, businesses can improve their online presence, increase revenue & profitability, and streamline their operations, all while staying within their budget.

    Benefits of Shopify Advanced

    Let’s discuss some benefits of Shopify advanced plan.

    Rapid Growth with API Integration

    Shopify Advanced simplifies the process of growing an online store by facilitating API integration with third-party tools. Merchants can connect with payment and courier services and create unique functionalities. However, the Advanced pricing plan has its limitations when it comes to API usage.

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    If extensive custom solutions are required, merchants should opt for the Plus version. If a smaller suite of apps is sufficient, Advanced Shopify is a suitable option.

    Shopify migration -Shopify Plus vs Shopify Advanced

    Multiple Sales Channels to Increase Sales

    Shopify Advanced offers various sales channels to connect with, including social media platforms like Facebook, Instagram, YouTube, and Pinterest. While the wholesale extension is only available for Shopify Plus users, Shopify Advanced allows access to Shopify POS and can synchronize with Google Ads or Google Merchant Center.

    These features make Shopify Advanced an attractive option for businesses looking to expand their online presence and reach more customers.

    However, if you’re looking to sell your products internationally using Shopify Advanced, you may encounter some challenges. While you can translate your store and adjust pricing, connecting with local payment and courier systems will require an extra storefront. For more advanced multiregional sales, Shopify Plus is a better fit than other pricing plans.

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    Point of Differences Between Shopify Plus vs Shopify Advanced

    Shopify Plus vs Shopify Advanced Design

    Shopify Plus offers a higher level of customization and flexibility for design, as it allows for access to the full HTML and CSS of the site. Shopify Advanced also offers customization options for design, but they are more limited than what is available with Shopify Plus.

    Shopify Plus vs Shopify Advanced Themes

    Shopify Plus offers exclusive themes that are designed specifically for high-volume merchants, and they come with more advanced features and functionality. While the advanced plan also offers a range of themes, they are not as tailored to the needs of larger businesses.

    Shopify Plus vs Shopify Advanced Payment Gateways and Fees

    Shopify Plus offers access to over 100 payment gateways and does not charge any transaction fees. However, in the advanced plan a more limited selection of payment gateways, and charges a transaction fee unless the merchant uses Shopify Payments.

    Shopify Plus vs Shopify Advanced Budget and Pricing

    Shopify Plus is a more expensive option, with pricing starting at $2,000 per month. While Shopify Advanced is a more affordable option, with pricing starting at $299 per month.

    Shopify Plus vs Shopify Advanced Marketing Tools

    Shopify Plus offers advanced marketing features, such as customizable checkout and automated workflows. While Shopify Advanced offers basic marketing through social channels, Google ads, etc.

    Shopify Plus vs Shopify Advanced SEO

    Both Shopify Plus and Shopify Advanced offer strong SEO capabilities, with customizable meta tags and URL structures. Shopify Plus offers more advanced SEO features, such as the ability to create custom pages for SEO landing pages.

    Read Also Shopify SEO Migration

    Shopify Plus vs Shopify Advanced Dropshipping

    Both plans offer dropshipping capabilities, but Shopify Plus has an additional feature i.e., the ability to automate fulfillment orders.

    Shopify Plus vs Shopify Advanced Technical Support

    Both plans offer 24/7 support and a dedicated account manager. However, Shopify advanced does not provide a dedicated account manager.

    Shopify Plus vs Shopify Advanced Integration

    Both Shopify Plus and Shopify Advanced offers a wide range of integrations with third-party apps and services. Shopify Plus offers more advanced integration capabilities, such as the ability to build custom integrations which is a need of large stores.

    Shopify Plus vs Shopify Advanced Inventory Management

    Shopify Plus and Shopify Advanced both plans offer advanced inventory management capabilities, including the ability to manage multiple warehouses and track sync inventory levels.

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    Shopify Plus has more advanced inventory management features, such as the ability to manage multiple locations for large stores.

    Shopify Plus vs Shopify Advanced Mobile Responsiveness

    Both plans offer a mobile-responsive design which is the need for every e-commerce store. Shopify Plus offers more advanced mobile features, such as the ability to create mobile-specific layouts.

    Shopify Plus vs Shopify Advanced  – What to Choose?

    When deciding which option to choose, it’s important to consider the size and complexity of your business and the main differences between Shopify plus vs Shopify advanced features.

    Shopify Plus is designed for high-volume businesses that require more robust features and customization options to support their growth. It includes advanced functionality such as multi-store management, API access, custom checkout, and unlimited bandwidth. Plus, it offers personalized support from dedicated account managers, as well as access to Shopify’s global network of experts.

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    On the other hand, Shopify Advanced is a step up from the standard Shopify plan, offering additional features like advanced reporting, real-time carrier shipping, and third-party calculated shipping rates. It’s ideal for mid-sized businesses that need more advanced tools to manage their online store but don’t necessarily require the full suite of features offered by Shopify Plus.

    If you’re a high-volume enterprise-level business with complex needs, then Shopify Plus may be the better option as it provides greater flexibility and scalability. However, if you’re a mid-sized business that needs some advanced features but doesn’t require the full range of functionality offered by Shopify Plus, then Shopify Advanced is the way to go. Ultimately, the decision comes down to your specific business needs and budget.

    Hire the Best Shopify Developer!

    Looking for expert Shopify developers to create or improve your e-commerce website? Look no further than Folio3! Our experienced team of developers can provide you with custom Shopify development solutions to help you achieve your business goals. Our team has the skills and expertise to design and develop Shopify websites that are fast, responsive, and user-friendly.

    So if you want to take your e-commerce business to the next level, contact Folio3 today! Whether you need a brand new website built from scratch or you’re looking to improve your existing site’s functionality, we can help.


    Which Shopify Plan Is Right For My E-commerce Store?

    The right plan for your store depends on your specific needs and budget. If you’re a high-volume merchant with complex needs, Shopify Plus may be the best option for you, as it includes advanced features and dedicated support. If you’re a smaller merchant looking for custom features and support, Shopify Advanced may be a good choice.

    Shopify Plus vs Shopify Advanced: Which One is the Right Option for your e-commerce Store?

    Can I Switch From Shopify Advanced to Shopify Plus?

    Yes, you can switch from Shopify Advanced to Shopify Plus if your business needs change and you require some additional features and support that Shopify Plus offers. However, it’s important to note that the pricing and requirements for Shopify Plus may be different than what you’re used to with Shopify Advanced.

    What Kind Of Businesses Are Best Suited For Shopify Plus?

    Shopify Plus is best suited for large businesses with high-volume sales and complex e-commerce needs, such as international sales, custom integrations, and advanced analytics.

    Can I Integrate Third-Party Apps With Both Shopify Plus and Shopify Advanced?

    Yes, both Shopify Plus and Shopify Advanced allow for third-party app integrations to extend the functionality of the platform. However, Shopify Plus also offers API access for more advanced custom integrations.

    Is there A Trial Period For Shopify Plus and Shopify Advanced?

    Shopify Plus does not offer a trial period, while Shopify Advanced offers a 14-day free trial.


    Folio3, a Software Powerhouse established in 2005, is one of the leading eCommerce solution providers for SMBs and Fortune 500. The Company has expertise in diverse industries such as Animal Care, Retail, Automotive, Food and Agriculture, and Health care. From ecommerce store design and development to full-scale ERP deployment and integration, Folio3 has done it all.