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Last Updated | October 7, 2020

Overview: How to improve SEO on Shopify?

As we all know that Shopify is one of the most popular and famous e-commerce solutions, and of course, it contains over a million active users, throughout the world. Whereas, with the help of a Shopify SEO expert, you can easily solve your e-commerce issues.

This amazing platform is packed with rich features to include:

  • Attractive templates,
  • Wonderful offers to sell goods online,
  • User-friendly content,
  • Maintain all of your goods online in one platform.

However, if you are new to this platform and don’t know much about it, then here you are at the right place. In this article, we are going to show you the best Shopify SEO tips by which you can bring back more organic traffic to your website.

We are also going to discuss how you can get your Shopify store ranking in Google search results with our simple to follow steps and guidelines. After getting all these tips below, you will be able to become one of the best Shopify SEO experts to rank high in Google/Bing search results.

Let’s check out below steps that how to get your shopify store on google in order to reach the level of your success…

1.    Register Your Shopify Store To Rank Higher:

To get the best Shopify SEO title, you need to first register your store with Shopify Google Search Console and as well as with Bing Webmaster Tools. Of course, these two websites are something that every website owner should be more serious, especially when they are doing SEO.

So, when you register your site with these two important services, you are telling them that your website exists, and you are now wanted to get the website crawled. That’s why the first tip would be to do a registration of your Shopify store.

However, there is also a thing which you need to remember is with these two services, you should have to register with your both domain version of www and non-www (for example, www.yourdomain.com and yourdomain.com), and, as well as, if you’ve made a secure or a non-secure version of your Shopify website development company, then don’t forget to use Http:// and https:// versions of each.

2.    Submit The Sitemap Of Your Shopify Store:

An xml sitemap is just like a roadmap of your web store that signals Google directly to crawl. It is the prime foremost responsibility for every SEO to submit store XML sitemap first with google search console Shopify.

So, when you have done with the registering process of your Shopify site with these two Google Search Console and Bing Webmaster Tools, now you need to submit the site in the form of an XML sitemap to both services. Although, this step is also very important which may further help your site to index easily in both services quickly.

Also, Shopify makes a sitemap automatically, that is the most helpful feature for you. Though, the sitemap URL on your store is basically www.yourdomain.com/sitemap.xml. Now, you just need to simply enter this automatically made link into Google Search Console and Bing Webmaster Tools.

To perform this step in both Search Console and Bing Webmaster Tools, you actually need to visit your site’s dashboard, then simply clicking sitemaps.

Sitemap.xml for Shopify

3.    Make Sure That Your Store Loads Faster:

Yes, the overall page speed is way more important to solve Shopify SEO problems. Your page speed is a strong signal which is used by search engines so that they can manage to make your site rank higher in search results.

Although, with fast-loading sites, there is more chance to get a higher ranking as compared to those slower ones. You need to make sure to not reduce the speed of your Shopify site, in case, if you are willing to get a higher rank in search results.

Website Loading Speed in Shopify

How To Make My Shopify Site Load Faster?

So, here are some tips for you by which you can make your Shopify site loads faster than ever. Follow the tips below…

  • Take help with compression tools such as TinyPNG so that you can easily reduce the actual size of the image you are going to upload to Shopify.
  • Keep use of any custom code or external scripts on your site to a complete minimum.
  • You can also remove any Shopify apps which you are not supposed to use.
  • Also, try to avoid using those image sliders.
  • Try to avoid using a huge number of web fonts, this will help your site to load faster.
  • You can also take help with Accelerated Mobile Pages (AMP) format to the use of your Shopify pages and posts, this displays remarkably fast-loading reports of your content, especially, in the mobile search result.
  • Maintain the uniqueness of your best Shopify themes for SEO, this will also be very helpful for the site.
  • You need to put all of these tips in your Shopify SEO checklist so that you will know how to manage your site for fast loading and higher ranking.
  • To choose the best Shopify SEO apps for your site will also make a huge difference in ranking and fast loading.

4.    Invest Your Time In A Proper Keyword Research:

Here comes another important factor which helps to further improve the overall performance of your Shopify site, and that would be the contains of the keywords. Yes, you have to make sure to put all of those keywords that people are actually searching for. However, you’ll also need to perform or invest your extra time in keyword research.

Proper keyword research will not just help you in targeting your audience, but as well as, it is also very helpful to give you a higher ranking in the search result pages for better SEO.

keywords optimization Shopify

 

5.    Get The Shopify SEO Title Right:

In the best Shopify SEO tips, this one is also a very important element for any Shopify website design company. Yes, according to the Shopify SEO review from all the experts, it is very important to have a good title, the search engines will actually treat it as an important piece of information, especially at the time when working out the process of how to categorize and rank the site. And a good title of your site itself shows up in search results.

Although a title is the main figure of your content, you should put more concentration on it to make it more obvious and easier to understand.

6.  The Proper Use Of Headings:

We have seen so many site owners who just ignored the use of proper headings. Ignoring headings is a really common mistake and especially these mistakes have been made by those people who build their websites with the help of using Yoast SEO Shopify.

So, you need to make sure to update your Shopify site, take the help of applying headings properly including (H1, H2, H3, etc.). The format of these headings will also make your store prominent.

7.  Engaging Meta Description:

Although according to Google, this might not be a ranking factor of course, a well-written meta description can simply promote more clickthroughs over your website. And by doing this, there will be huge increases in the clickthrough rate (CTR) of your website page.

However, the CTR of a website page is usually considered by most SEO experts to be a sort of a ranking factor, so that’s why you have to make sure to get the right meta descriptions.

In that case, your meta description should be:

  • Concise (within 300 characters)
  • Accurate
  • Contain the high ranking keyword.

shopify seo meta description

FAQ
Is Shopify SEO friendly?

We have seen so many people asking, is Shopify good for SEO? Well, if you are new to this then you should know that Shopify is just not an eCommerce site builder, but as well as, it is also a form of great SEO platform that is packed with a variety of features which you need to make your website get higher ranking in search results pages. It is also an SEO eCommerce platform for those online business store owners.

What is the best way to SEO a Shopify website?

There are many ways by which you can SEO a Shopify website including optimization, organization, improved user experience, best SEO app for Shopify, right targeted keywords, building links, etc. However, choosing the best Shopify product tags SEO also helps you to achieve your goals.

How important is the SEO for my Shopify store?

It is really important for your Shopify store because of a higher ranking. When you choose the perfect best Shopify theme for SEO, your site will be able to rank on a higher page in search results. That’s why, to get a higher ranking and organic traffic for your Shopify store, you need to make sure to complete the store with SEO factors.

How to improve the SEO ranking of a Shopify website?

By using suitable Shopify tags seo ranking. Yes, to get a higher SEO ranking of your Shopify website, you should optimize each and every page of your website, organize your content completely so that people can attract towards your site. Also, proper fitting of targeting keywords would be helpful as well to make your site on the top of search results.

How to optimize a Shopify blog for SEO?

You need to improve the user experience through shopify blog seo, your content should be rich in targeting keywords, check your headings (they should be packed with rich texts and keywords), and of course, you should take help with useful SEO apps and tools.

Is Shopify more SEO friendly than WooCommerce?

Well, Shopify vs WordPress SEO vs WooCommerce, they are all SEO friendly. However, WooCommerce is actually a self-hosted platform, whereas Shopify comes up with its included hosting platform. Although, it is also very important for the speed of page load and subsequently SEO.

How to know if a Shopify SEO app is effective for me?

Well, the answer is obvious, you need to analyze via analytics indicators. Whereas, you can also take help to make your online store predictable results, install a number of additional plugins for the Shopify SEO app (for example, SEO Doctor and much more). After installing these plugins, you will know how the app is working for you.

How is a Shopify store ranked by doing organic SEO?

A Shopify store is basically like any other e-commerce platform (or it might be a general website for that matter) when you need to perform SEO. Furthermore, organic on-page optimization along with every factor makes your Shopify store ranked higher in the search results. Organic SEO plus a user-friendly environment and descriptive website give you the best results.

Is Shopify SEO any different to normal e-commerce SEO?

No, it is no more different to normal e-commerce SEO, both work perfectly fine in providing you with satisfying SEO services. Shopify SEO is easier as compared to the other e-commerce sites, that’s why we suggest you choose the best Shopify SEO tips for a higher ranking within no time. In fact, according to the recent research on the best eCommerce platform for SEO, WooCommerce and Shopify are the two leaders scoring 97 and 98 respectively. Shopify online stores have built-in SEO features to help you optimize your content.

I just opened a new Shopify store. It has some SEO and speed issues. Is it worth $600 to get these fixed now?

If you are serious about making your store successful, and if these issues directly affect the behavior of your search results, then yes definitely approach them. However, if these issues are minor and won’t affect your search results, then it would be good for you to wait some more time unless you start earning enough to invest.

What is Shopify SEO app?

So, by now you must have had known about all the great features and functionalities that make Shopify a great platform for ecommerce website development. However, once you are competing in the online marketplace, you need to drive traffic to your new store, somehow, right? Because the ultimate success of your online store depends on the volume of traffic driven to the store and converting that traffic into customers.

That’s precisely where search engine optimization (SEO) comes into play. SEO represents a wider technique that is meant to improve search engine rankings of any online store for increased visibility, higher traffic, and more sales.

Now, Google being the largest search engine should obviously be the first target, however, there are others like Bing, we well that may help you generate a fair amount of traffic. However, no matter what search engine you may target, these days all of these search engines are merciless when it comes to ranking websites. Even the slightest of mistake or non-compliance to the fair play rules of search engines may get your store penalized and utterly disappeared from the search result pages (now you know why Shopify SEO apps are important).

For starters, here are some of the important SEO elements that you must include in your Shopify store:

– Keywords: Keywords essentially represents the search queries used by the users to search for a product/services you are offering. Thereby, the content of your store must include relevant and targeted keywords.

– Mobile responsiveness: Mobile responsiveness represents the design functionality of the store to keep up with its aesthetics and auto-adjust to varying screen sizes. Nowadays, with more and more online shoppers using mobile devices to search online, it’s an important feature for search engine rankings, in fact, Google has already released the “Mobile First” indexing, there it prioritizes mobile responsive websites on mobile devices.

– Backlinks: Backlinks are like your store’s references which may be found elsewhere on other sources. These are important SEO elements and hugely influence the overall search engine ranking for the store

– Security: to keep up with the security concerns of online customers, search engines prefer a secure “HTTPS” protocol instead of “HTTP”. Also, to be able to gain a higher ranking on search engines, the Shopify store should be clean of any illegal content of malware which may impact the end-user, and inevitably lead to a strict penalty from Google or other search engines

Ok, these are only some of the more important rules that you need to implement on your Shopify SEO store for any chance of achieving a higher search engine rankings. If we are to look at the rules in detail, they may end up in hundreds, which for a layman may be too overwhelming to list.

 

What to do then?

For once, you may hire an SEO professional and let him help you achieve a higher ranking on search engines by assessing any and all issues and performing due fixes. However, a better, faster, and more affordable approach is to utilize an SEO Shopify app. fortunately, there are various Shopify SEO apps that can be installed from the Shopify store easily.

Below, we have come up with some of the best Shopify apps for SEO to help you screen through the various apps available at the Shopify store and choose the top Shopify SEO app.

List the Best Shopify SEO Apps

–         SEO Doctor

This is essentially one of the top SEO apps Shopify for beginners with little or no prior experience of how things work in the SEO industry. This app comes with comprehensive tools and features you will ever need to implement all relevant search engine rules on your store. SEO Doctor starts by screening your Shopify store for all the existing issues and current SEO standing. Once all the issues are highlighted, it then proceeds to give you recommendations for fixing the issues. You can either automate the fixes or choose for yourself fixes you want to implement.

As said before, SEO Doctor is arguable one of the top Shopify SEO app, primarily given; its easy to use interface, faster processing, and automatic fixing of issues. The app can help to decrease the Shopify store’s loading time, without losing the quality of the images using an advanced compression algorithm.

Another great feature of the app is its automatic fix for 404 error, which represents a broken link and is excruciating pain for store owners affecting the store’s overall ranking. Well, now you can rely on SEO doctor to automatically repair all broken links without anyone knowing about it.

App Details

  • Plans:

The app is available with two plans; paid and free. The free version doesn’t offer automatic fixes, whereas, the later enables automatic fixing of issues. Even with the free plan, you will be able to get a complete SEO audit report for your website and get them fixed by yourself.

  • Mobile-Responsiveness Test:

SEO doctor also performs a test to check the mobile-responsiveness score of your Shopify store, so you may know if you are lagging in this aspect.

  • Structured Data

SEO doctor offers complete support for JSON-LD Data, thereby significantly improving the chances of getting higher ranks on Google and other search engines.

–         Plug-In SEO

Next in line, we have yet another expertly developed Shopify App SEO; Plug-In SEO. The app comes loaded with highly-functional and viable features that are required by all ecommerce store owners. 

Whether you are looking to optimize your Meta-Titles, Meta Descriptions, headings, or you want to fix the broken links, or you need a Keyword optimized SEO content, the app can help you out in every aspect. You can take Plug-In SEO as your most dedicated and reliable SEO advisor that is ever-ready to perform SEO fixes every single time you want. The app offers automatic SEO audits; highlighting any issues that might be hindering the store to get higher search engine rankings.

Perhaps, one aspect that makes Plug-In SEO one of the best Shopify SEO apps is that it brings to attention more significant and crucial SEO issues on your store, which once fixed open great prospects for the store to achieve higher search engine rankings. So, instead of wasting the time of petty issues that don’t have much influence on the ranking, you can now nullify important issues and fast track your ranking on search engines.

App Details

–         Multilingual

What really makes Plug-In SEO as one of the best SEO apps Shopify is its support for multiple languages. This essentially means that you can use it with equal efficiency if your target market is a non-English speaking region or country.

–         Bulk Editor

While changing meta titles or meta descriptions for a small Shopify store may be easy, it can be a greatly overwhelming task for larger stores with hundreds and thousands of pages. Plug-In SEO with its Bulk Editor makes it easy as cutting through the cake, by automating the fixes and completing in a few minutes

–         Structured Data

Once you have installed the Plug-In SEO, you can be sure to get access to all the tools you would require to come up with rich snippets. From Google Knowledge Graph support to logo and SEO breadcrumb, the app will have you covered all across.

–         PLUG-IN SPEED OPTIMIZER

Next in line, we have a great Shopify SEO app that’s targeted to boost your Shopify store’s loading times, without compromising on the quality of the images or aesthetics of your store. If you are a beginner, you may not know but the overall loading time of your store greatly influences the overall Google ranking, and thereby, it’s important to keep the loading time to the minimum.

High-resolution images are one of the top reasons for higher loading times along with non-optimized JavaScript and CSS codes. Optimizing all of these issues may be overwhelming for most store owners and that’s precisely where the Plug-In Speed Optimizer comes into play.

As mentioned earlier, the app is essentially targeted to help Shopify stores optimize their loading times instantly. The app comes with advanced compression algorithms that are able to compress the size of all the images on the store, without compromising the quality of the image; solving one of the pressing issues faced by almost all ecommerce store owners.

Apart from compressing the images, the app also optimizes the JavaScript and CSS code of the store, to further reduce the loading time of the store.

App Details

–         WeBP

The Plug-In Speed Optimizer app supports the WeBP image format which is specifically introduced by Google and enable lossy or lossless image compression for optimal use on ecommerce stores

– Mobile Friendly

The app works equally well for desktop-based and mobile-based Shopify stores; thereby a great asset for store owners looking to optimize their stores on multiple platforms

– Comparison

The app lets store owners compare the before and after sizes of the images, to let you know how much data you have saved.

 

Final Verdict:

To make your Shopify store higher in the ranking, then you must follow these above mentioned Shopify SEO tips. We especially gathered those tips for you to make your online store worth having for, in a limited time of period. You can earn a good amount of money once your store gets too packed with SEO features properly.

That’s why we suggest you to create a complete SEO friendly Shopify store to attract more customers and increase in earning. These tips are very helpful and great for those newbies and beginners who are just up to start their own online store.

So, let’s take a dig and make your own Shopify store online…

What is the best-automated app for SEO and marketing Shopify?

Well, it’s hard to designate any particular app as the best SEO Shopify app because each app comes with its unique features and functionalities. However, if we are talking about the top Shopify SEO app, SEO Doctor is certainly among the very best available in the store. The app essentially takes over the complete process of SEO for the store owners; automating the audit, and fixes for the store to help it achieve higher search engine ranking.


Muhammad Danish
About

A deep thinker, result-oriented and a strong believer of self doing, Mohammad Danish is Sr. Quality Assurance Engineer at Folio3. Danish has testing experience of different E-commerce platforms including Magento, Wordpress, Shopify, Bigcommerce & Opencart. Apart from it, he likes to write blogs on E-commerce and online shopping user experience.