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Last Updated | April 15, 2020

Overview: How to improve SEO on Shopify?

As we all know that Shopify is one of the most popular and famous e-commerce solutions, and of course, it contains over a million active users, throughout the world. Whereas, with the help of a Shopify SEO expert, you can easily solve your e-commerce issues.

This amazing platform is packed with rich features to include:

  • Attractive templates,
  • Wonderful offers to sell goods online,
  • User-friendly content,
  • Maintain all of your goods online in one platform.

However, if you are new to this platform and don’t know much about it, then here you are at the right place. In this article, we are going to show you the best Shopify SEO tips by which you can bring back more organic traffic to your website.

We are also going to discuss how you can get your Shopify store ranking in Google search results with our simple to follow steps and guidelines. After getting all these tips below, you will be able to become one of the best Shopify SEO experts to rank high in Google/Bing search results.

Let’s check out below steps that how to get your shopify store on google in order to reach the level of your success…

1.    Register Your Shopify Store To Rank Higher:

To get the best Shopify SEO title, you need to first register your store with Shopify Google Search Console and as well as with Bing Webmaster Tools. Of course, these two websites are something that every website owner should be more serious, especially when they are doing SEO.

So, when you register your site with these two important services, you are telling them that your website exists, and you are now wanted to get the website crawled. That’s why the first tip would be to do a registration of your Shopify store.

However, there is also a thing which you need to remember is with these two services, you should have to register with your both domain version of www and non-www (for example, and, and, as well as, if you’ve made a secure or a non-secure version of your Shopify website development company, then don’t forget to use Http:// and https:// versions of each.

2.    Submit The Sitemap Of Your Shopify Store:

An xml sitemap is just like a roadmap of your web store that signals Google directly to crawl. It is the prime foremost responsibility for every SEO to submit store XML sitemap first with google search console Shopify.

So, when you have done with the registering process of your Shopify site with these two Google Search Console and Bing Webmaster Tools, now you need to submit the site in the form of an XML sitemap to both services. Although, this step is also very important which may further help your site to index easily in both services quickly.

Also, Shopify makes a sitemap automatically, that is the most helpful feature for you. Though, the sitemap URL on your store is basically Now, you just need to simply enter this automatically made link into Google Search Console and Bing Webmaster Tools.

To perform this step in both Search Console and Bing Webmaster Tools, you actually need to visit your site’s dashboard, then simply clicking sitemaps.

Sitemap.xml for Shopify

3.    Make Sure That Your Store Loads Faster:

Yes, the overall page speed is way more important to solve Shopify SEO problems. Your page speed is a strong signal which is used by search engines so that they can manage to make your site rank higher in search results.

Although, with fast-loading sites, there is more chance to get a higher ranking as compared to those slower ones. You need to make sure to not reduce the speed of your Shopify site, in case, if you are willing to get a higher rank in search results.

Website Loading Speed in Shopify

How To Make My Shopify Site Load Faster?

So, here are some tips for you by which you can make your Shopify site loads faster than ever. Follow the tips below…

  • Take help with compression tools such as TinyPNG so that you can easily reduce the actual size of the image you are going to upload to Shopify.
  • Keep use of any custom code or external scripts on your site to a complete minimum.
  • You can also remove any Shopify apps which you are not supposed to use.
  • Also, try to avoid using those image sliders.
  • Try to avoid using a huge number of web fonts, this will help your site to load faster.
  • You can also take help with Accelerated Mobile Pages (AMP) format to the use of your Shopify pages and posts, this displays remarkably fast-loading reports of your content, especially, in the mobile search result.
  • Maintain the uniqueness of your best Shopify themes for SEO, this will also be very helpful for the site.
  • You need to put all of these tips in your Shopify SEO checklist so that you will know how to manage your site for fast loading and higher ranking.
  • To choose the best Shopify SEO apps for your site will also make a huge difference in ranking and fast loading.

4.    Invest Your Time In A Proper Keyword Research:

Here comes another important factor which helps to further improve the overall performance of your Shopify site, and that would be the contains of the keywords. Yes, you have to make sure to put all of those keywords that people are actually searching for. However, you’ll also need to perform or invest your extra time in keyword research.

Proper keyword research will not just help you in targeting your audience, but as well as, it is also very helpful to give you a higher ranking in the search result pages for better SEO.

keywords optimization Shopify


5.    Get The Shopify SEO Title Right:

In the best Shopify SEO tips, this one is also a very important element for any Shopify website design company. Yes, according to the Shopify SEO review from all the experts, it is very important to have a good title, the search engines will actually treat it as an important piece of information, especially at the time when working out the process of how to categorize and rank the site. And a good title of your site itself shows up in search results.

Although a title is the main figure of your content, you should put more concentration on it to make it more obvious and easier to understand.

6.  The Proper Use Of Headings:

We have seen so many site owners who just ignored the use of proper headings. Ignoring headings is a really common mistake and especially these mistakes have been made by those people who build their websites with the help of using Yoast SEO Shopify.

So, you need to make sure to update your Shopify site, take the help of applying headings properly including (H1, H2, H3, etc.). The format of these headings will also make your store prominent.

7.  Engaging Meta Description:

Although according to Google, this might not be a ranking factor of course, a well-written meta description can simply promote more clickthroughs over your website. And by doing this, there will be huge increases in the clickthrough rate (CTR) of your website page.

However, the CTR of a website page is usually considered by most SEO experts to be a sort of a ranking factor, so that’s why you have to make sure to get the right meta descriptions.

In that case, your meta description should be:

  • Concise (within 300 characters)
  • Accurate
  • Contain the high ranking keyword.

shopify seo meta description

Is Shopify SEO friendly?

We have seen so many people asking, is Shopify good for SEO? Well, if you are new to this then you should know that Shopify is just not an eCommerce site builder, but as well as, it is also a form of great SEO platform that is packed with a variety of features which you need to make your website get higher ranking in search results pages. It is also an SEO eCommerce platform for those online business store owners.

What is the best way to SEO a Shopify website?

There are many ways by which you can SEO a Shopify website including optimization, organization, improved user experience, best SEO app for Shopify, right targeted keywords, building links, etc. However, choosing the best Shopify product tags SEO also helps you to achieve your goals.

How important is the SEO for my Shopify store?

It is really important for your Shopify store because of a higher ranking. When you choose the perfect best Shopify theme for SEO, your site will be able to rank on a higher page in search results. That’s why, to get a higher ranking and organic traffic for your Shopify store, you need to make sure to complete the store with SEO factors.

How to improve the SEO ranking of a Shopify website?

By using suitable Shopify tags seo ranking. Yes, to get a higher SEO ranking of your Shopify website, you should optimize each and every page of your website, organize your content completely so that people can attract towards your site. Also, proper fitting of targeting keywords would be helpful as well to make your site on the top of search results.

How to optimize a Shopify blog for SEO?

You need to improve the user experience through shopify blog seo, your content should be rich in targeting keywords, check your headings (they should be packed with rich texts and keywords), and of course, you should take help with useful SEO apps and tools.

Is Shopify more SEO friendly than WooCommerce?

Well, Shopify vs WordPress SEO vs WooCommerce, they are all SEO friendly. However, WooCommerce is actually a self-hosted platform, whereas Shopify comes up with its included hosting platform. Although, it is also very important for the speed of page load and subsequently SEO.

How to know if a Shopify SEO app is effective for me?

Well, the answer is obvious, you need to analyze via analytics indicators. Whereas, you can also take help to make your online store predictable results, install a number of additional plugins for the Shopify SEO app (for example, SEO Doctor and much more). After installing these plugins, you will know how the app is working for you.

How is a Shopify store ranked by doing organic SEO?

A Shopify store is basically like any other e-commerce platform (or it might be a general website for that matter) when you need to perform SEO. Furthermore, organic on-page optimization along with every factor makes your Shopify store ranked higher in the search results. Organic SEO plus a user-friendly environment and descriptive website give you the best results.

Is Shopify SEO any different to normal e-commerce SEO?

No, it is no more different to normal e-commerce SEO, both work perfectly fine in providing you with satisfying SEO services. Shopify SEO is easier as compared to the other e-commerce sites, that’s why we suggest you choose the best Shopify SEO tips for a higher ranking within no time. In fact, according to the recent research on the best eCommerce platform for SEO, WooCommerce and Shopify are the two leaders scoring 97 and 98 respectively. Shopify online stores have built-in SEO features to help you optimize your content.

I just opened a new Shopify store. It has some SEO and speed issues. Is it worth $600 to get these fixed now?

If you are serious about making your store successful, and if these issues directly affect the behavior of your search results, then yes definitely approach them. However, if these issues are minor and won’t affect your search results, then it would be good for you to wait some more time unless you start earning enough to invest.

Final Verdict:

To make your Shopify store higher in the ranking, then you must follow these above mentioned Shopify SEO tips. We especially gathered those tips for you to make your online store worth having for, in a limited time of period. You can earn a good amount of money once your store gets too packed with SEO features properly.

That’s why we suggest you to create a complete SEO friendly Shopify store to attract more customers and increase in earning. These tips are very helpful and great for those newbies and beginners who are just up to start their own online store.

So, let’s take a dig and make your own Shopify store online…

Muhammad Danish

A deep thinker, result-oriented and a strong believer of self doing, Mohammad Danish is Sr. Quality Assurance Engineer at Folio3. Danish has testing experience of different E-commerce platforms including Magento, Wordpress, Shopify, Bigcommerce & Opencart. Apart from it, he likes to write blogs on E-commerce and online shopping user experience.