Get a Free Consultation

    Search for:

    How is WordPress or Shopify better for SEO?

    Last Updated | April 9, 2024

    WordPress and Shopify are both website builders. They make hosting, developing, and managing a website very easy. People wonder is WordPress or shopify better for SEO and to answer that question let us analyze both of these platforms. Shopify SEO has its own benefits over WordPress SEO.

    is WordPress or Shopify better for SEO - Shopify development

    WordPress is better for SEO because it has more built-in features?

    WordPress is without a doubt the most popular and greatest website platform available today. However, constructing websites isn’t the main worry these days. SEO is still an essential issue since search engines are a major source of traffic for any website. Today, WordPress alone powers 39.7% of the website. Furthermore, it has been actively employed by well-known businesses such as Microsoft News, BBC America, TechCrunch, The Rolling Stones, and others.

    WordPress is better for SEO because it has more built-in features

    Have you ever wondered why it is so popular among large website owners and well-known brands? Let us analyze their built-in features that promote SEO.

    Read Also: is WordPress or Shopify better for SEO

    1. A well-structured content organization (Title, Heading Tags)

    A well-organized content structure with titles, headers, tags, sections, and so on is a vital SEO component of WordPress. These choices enable you to structure your material in a way that Google and other search engines can comprehend.

    is WordPress or Shopify better for SEO - Shopify migration

    2. HTML Markup Inclusion

    WordPress is written in PHP, but it also includes HTML pages. These HTML pages clarify the structure of your web page and assist search engines in better understanding it. So, if you’re using WordPress, you’re already optimizing your site for SEO.

    3. Simple Meta description addition

    A Meta description is simply a quick explanation of your content in one or two lines. Adding a Meta description to each of your posts and pages can help your site’s click-through rate. Furthermore, using keywords might help you rank for certain keywords.

    4. Creating Simple and Appealing Designs Permalinks

    Permalinks are also known as your site’s URLs. They act as cues for search engines to interpret and index the information. As a result, the simpler and shorter your URL is, the easier it is for search engines to interpret.

    5. Image Enhancement (Alt Text, Compression)

    Including photos in your article is an excellent SEO tactic. This is because photos make your entire material more engaging to read, thereby boosting the user experience. However, simply uploading photographs will not suffice.

    Image alt texts should be used to make your photographs SEO-friendly. Google and other search engines use them to comprehend what your image is about and to help your photographs rank better in image search results.

    6. The Ability to Increase Your Website’s Speed

    Google and other search engines consider website speed to be one of the most important factors in ranking. As a result, if you want to rank high in search engine results, you must improve your site’s performance. WordPress users don’t have to worry about this because you have complete control over how fast your website runs.

    Read More: Shopify Integration with WordPress

    Shopify Plus is better for SEO because of its themes?

    Is WordPress or shopify better for SEO? This is a fairly natural question. One must understand what it is in these website builders that have an impact on search engine optimization. WordPress or shopify for seo has its benefits for its users. Shopify has an edge when it comes to SEO-optimized themes. And people wonder if an optimized theme is better for SEO. In a nutshell, the answer is yes!

    Your Shopify theme has a significant impact on the SEO ranking of your e-commerce site. The requirements given above might improve based on the Shopify theme used on your site. As a result, it is critical to select the most SEO-friendly themes. Conducting an SEO audit is an excellent idea if at all possible. An SEO audit examines responsiveness, loading times, and code quality. Sites that use the least amount of code have the fastest loading speeds. You can hire a shopify theme development company and use their shopify theme customization services to beautify your store and also improve the SEO.

    is WordPress or Shopify better for SEO - Shopify integration

    But this raises a new question, how should you choose the Best Shopify SEO Themes?

    The best Shopify SEO themes contain the following features. Keep these in mind while choosing a Shopify theme, and ideally, opt for one that includes:

    • Quick loading times
    • Excellent responsiveness
    • Intuitive user experience
    • Low maintenance
    • Compatible with third-party apps
    • Customizable metadata
    • Multi-language support

    The finest Shopify themes for SEO are simple to use and offer an excellent user experience. If you’re going to make the transition, a decent rule of thumb is to back up your previous site, make modifications, and try out the new SEO-friendly theme. This allows you to assess how well the new theme performs for your e-commerce site.


    WordPress is better for SEO because of its plugins?

    When looking for “top free WordPress SEO plugins” or reading SEO WordPress recommendations, you will come across articles that highlight a slew of tools. This might be extremely daunting for non-technical users and beginners. To acquire higher search engine result ranks, you don’t require thousands of top SEO tools. It is advised by experts that at an instant, you must not use more than one WordPress SEO plugin on your website. To avoid any conflicts between the plugins, you must select only one. WordPress has a variety of plugins that can be used to make the site’s SEO better. Let us analyze the most commonly used ones.

    Read Also Shopify vs WordPress for eCommerce

    Shopify Versus WordPress SEO: Some examples of SEO plugins that make WordPress SEO better


    AIO SEO is perhaps one of the greatest SEO Plugins on the market. The All in One SEO for WordPress is a complete and comprehensive SEO tool with over 3 million users, that helps you increase search ranks without knowing any sophisticated SEO language.


    SEMRush is the market’s greatest all-around SEO tool.  This plugin is mostly used by SEO specialists, bloggers, digital marketers, and small and large enterprises. SEMRush offers comprehensive tools to increase traffic on the site. It can help you uncover organic keywords and search queries for which you can easily rank. It also enables you to do competitive research to determine which keywords your rivals rank for and how you may outperform them.

    Yoast SEO

    Yoast SEO is a popular WordPress SEO plugin for optimizing your WordPress website for search engines. It allows you to effortlessly add SEO titles and descriptions to all of your website’s posts and pages. Yoast SEO also allows the users to use social media photos in your articles and Open Graph information.


    Ahrefs is a one-stop shop for SEO analysis for marketers, bloggers, and enterprises. It is a popular SEMRush alternative that provides many comparable tools and capabilities. It enables you to conduct keyword research, competition analysis, backlink research, SEO auditing, keyword ranking monitoring, and more.


    Feature/Aspect WordPress Shopify
    Flexibility Highly flexible with thousands of plugins and themes available. Limited flexibility due to proprietary platform.
    Customization Offers extensive customization options for SEO plugins, themes, and coding. Customization is limited to Shopify’s framework and themes.
    SEO Plugins Offers a wide range of SEO plugins like Yoast SEO, All in One SEO Pack, etc. Built-in SEO features but limited compared to WordPress plugins.
    Content Management Excellent content management system suitable for blogging and content creation. Content management is streamlined but less flexible than WordPress.
    Speed & Performance Performance depends on hosting and optimization. Can be optimized for speed. Generally fast due to cloud-based infrastructure but limited by Shopify’s platform.
    Mobile Optimization Themes are generally responsive but may require optimization. Built-in mobile optimization with responsive themes.
    E-commerce SEO Requires plugins like WooCommerce for advanced e-commerce SEO features. Built-in e-commerce SEO features tailored for Shopify stores.
    Technical SEO Offers more control over technical SEO aspects through plugins and coding. Limited control over technical SEO due to proprietary platform.
    Updates & Security Regular updates required for WordPress core, themes, and plugins. Security vulnerabilities may arise. Shopify manages updates and security, reducing the risk for the store owner.
    Cost Generally more affordable with free software, but costs can add up with premium plugins and hosting. Monthly subscription fees, but includes hosting, updates, and security.


    • WordPress: Offers greater flexibility, extensive customization options, and a wide range of SEO plugins. Ideal for those who require a highly customizable platform and are willing to invest time in optimization and maintenance.
    • Shopify: Provides a streamlined and user-friendly platform with built-in e-commerce SEO features. Suitable for those who prioritize ease of use, security, and convenience but are willing to compromise on flexibility.

    Both platforms can be effectively optimized for SEO, but the choice between WordPress and Shopify ultimately depends on your specific needs, technical expertise, and budget.

    Shopify is better for SEO because of its Templates?

    Your Shopify theme has a significant impact on the SEO ranking of your e-commerce site. So when you question is WordPress or shopify better for SEO, with respect to optimized themes. Shopify will always be the answer. The requirements might improve based on the Shopify theme used on your site. As a result, it is critical to select the most SEO-friendly themes. You can also hire shopify experts to perform Shopify SEO migration on your store if you are migrating your store from other platforms to Shopify and fear losing all your organic traffic.

    Archetype Themes by Motion

    Motion by Archetype themes is an excellent choice. Despite the use of high-quality photographs and video, it is lightweight and loads rapidly. Most significantly, it provides an excellent user experience. This theme is great for stores selling apparel, accessories, health and beauty products, as well as home and garden items. It may, however, be tailored to any brand or product.

    Flow theme by Eight 

    Flow by Eight is a product-focused Shopify theme with a sleek, minimalist design. It’s most suited for Shopify businesses with a smaller catalog, but it can easily be adapted to any catalog size. This theme is best suited for stores selling food, beverages, apparel, and accessories. Nonetheless, it may be applied to any product or brand. Flow is also an excellent choice for worldwide sales.

    Mile High Themes by Showtime

    Showtime by Mile High Themes is an excellent all-purpose theme. It supports any catalog size, making it perfect for drop shippers and high-volume retailers. This SEO-friendly theme is great for stores selling apparel, accessories, home, garden, sports, and recreation items. Its simple product search tools help users to navigate the site, effortlessly improving the user experience.

    WordPress SEO or shopify SEO – Clean Canvas by Showcase

    Showcase by Clean Canvas is a straightforward and beautiful Shopify theme. It has a simple design style that allows for strong and stunning visuals. It is broken into 20 pieces in total. Each part may be customized using a drag-and-drop method.

    Why Is WordPress or shopify better for SEO – Retina theme by Out of the Sandbox

    Out of the Sandbox’s Retina Shopify theme is stylish and classy. This Shopify theme is SEO-friendly and features items with a polished sense of taste. The properties of Retina make it an excellent choice for health, beauty, home, garden, sports, and recreation businesses. Nonetheless, any e-commerce site searching for a unique touch might benefit from this theme.

    Is WordPress or shopify better for SEO – Brooklyn theme by Shopify

    Brooklyn, created by the Shopify team, is one of the few free themes available in the Shopify theme shop. While it lacks some of the functionality of some of the other themes on our list, the fact that it is free makes it an excellent pick for individuals who are just getting started with Shopify. Furthermore, this theme is dependable, responsive, and a fantastic option for businesses searching for an SEO-friendly theme.

    Is WordPress or shopify better for SEO –  Simple theme by Shopify

    The simple theme is not only good for SEO, but it also makes your business appear stylish and high-end. Simple is one of the best Shopify themes for SEO since it has minimal components that allow your items to speak for themselves. It runs quickly on all device kinds and is responsive to screen size.

    Shopify has its competitors as well. If you are not interested in Shopify, you could look for Woocommerce vs shopify and check if Woocommerce fits your needs better. If you want to stick to Shopify but have problems setting up the store or want to directly compete with your competitors, you can hire a Shopify development company and use their Shopify store development services to give your store an edge in SEO, to make it more user friendly and increase your conversion rates.

    How and why, In general, WordPress is better for smaller websites with fewer pages, while Shopify is better for larger websites with more pages?

    WordPress is much more manageable for smaller websites that consist of a few pages. This is because managing WordPress is a little difficult due to its immense functionalities. WordPress serves the needs of a small website which may be a blog or a portfolio website. Shopify websites are preferable for larger websites with multiple pages because it is easier to manage these multiple pages thanks to the Shopify easy-to-use interface.

    Conclusion About is WordPress or Shopify better for SEO:

    Irrespective of the benefits WordPress provides its users with, it is much easier to opt for Shopify. Shopify is easy to use with an excellent user interface, something that lacks in WordPress. If you are new to the world of e-commerce and are not completely tech savvy, Shopify is a better option. Additionally, it is preferred to hire Shopify website design services.

    FAQs About is WordPress or Shopify better for SEO

    How WordPress is better for SEO than Shopify because it has more flexibility and can be easily customized to meet your needs?

    Again to understand if WordPress or shopify is better for SEO, we need to look at the scenarios. WordPress is best for SEO when compared to Shopify because WordPress offers much more complex functionalities as compared to Shopify. Additionally, WordPress can easily be customized as well to introduce new functionalities that meet business requirements.

    Why WordPress is an open-source content management system that enables you to create a website or blog from scratch, or to improve an existing website?

    WordPress is an open-source CMS system that was originally intended to create website blogs from scratch or to create improved websites that require SEO. WordPress development is not easy for everyone. You will need a proper WordPress developer to set up your e-commerce store. You can use WordPress to create your blog, make an e-commerce site, or even improve your website by migrating to it. Is WordPress or shopify better for SEO if you want to start a blogging website, then WordPress is best since it was the main user base WordPress was created for.



    Folio3, a Software Powerhouse established in 2005, is one of the leading eCommerce solution providers for SMBs and Fortune 500. The Company has expertise in diverse industries such as Animal Care, Retail, Automotive, Food and Agriculture, and Health care. From ecommerce store design and development to full-scale ERP deployment and integration, Folio3 has done it all.