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    How to Increase Average Shopify Store Revenue in 2024

    Last Updated | March 27, 2024

    Shopify emerges as a powerful platform for aspiring entrepreneurs. However, navigating the financial realities of this venture presents a crucial challenge. 

    The journey towards eCommerce excellence depends on a clear understanding of its financial realities. Ups and downs are an integral part of every business; the same goes for Shopify. Yet, the average Shopify store revenue figures and associated factors serve as the roadmap. 

    By equipping you with this knowledge, this exploration empowers you to develop effective strategies to maximize your earning potential on Shopify.

    Understanding Shopify’s Landscape

    The eCommerce transformation has proven to change the fate of online businesses. Shopify has a major share in this revolution. It allows entrepreneurs with minimal technical know-how to effectively set up and manage their online stores. 

    As a result, online sales have surged since Shopify empowers small and medium-sized enterprises (SMEs) to compete on a global stage. Beyond its basic function as an eCommerce platform, the Shopify ecosystem also includes a vast marketplace of apps that can be used to extend the online store’s functionality.

    It involves enhancing user experience to automate logistics and marketing tasks. This robust support of the system promotes the platform’s success. Thus making it a comprehensive solution for anyone looking to carve out their niche in the digital marketplace.

    Overall, Shopify has fundamentally transformed the eCommerce landscape, promising businesses, irrespective of size, a platform to sell their products easily online.

    How Much Can You Make With Shopify?

    The question of potential income is a constant for any entrepreneur venturing into the world of eCommerce with Shopify. While various factors affect quantifying earnings, this discourse explains the insights of average revenue Shopify store, its profit margins, and approaches to estimating customer base requirements for achieving target profit goals.

    Average Revenue Insights

    While pinpointing a singular, definitive average revenue for all Shopify stores is impossible due to diverse product offerings, pricing strategies, and market landscapes, industry reports offer valuable benchmarks.

    The average Shopify store revenue per month globally stands at USD 5,583. Business owners must remember that the individual stores may experience higher or lower revenue depending on their circumstances.

    Profit Margins: A Closer Look

    Another prominent factor that affects revenue generation is profit margin. After accounting for all expenses, this revenue percentage remains critical in efficiently determining earnings.

    The average net profit margin for Shopify stores is estimated to be around 10%, with high performers reaching up to 20% and low performers hovering around 5%.

    Calculating Required Customer Numbers for Target Profit Margins

    To estimate the number of customers needed to achieve your target profit margin, consider the following formula:

    Target Profit / (Average Order Value * Average Profit Margin) = Required Number of Customers

    For instance, if you aim for a monthly profit of $10,000 with an average order value of $50 and a target profit margin of 10%, you would require:

    $10,000 / ($50 * 0.1) = 200 customers

    Remember, this is a simplified calculation. Various factors, such as marketing costs, customer acquisition costs, and variable expenses, are necessary for a comprehensive understanding.

    Analyzing Average Monthly Revenue of Shopify Stores

    Understanding the monthly average of Shopify store revenue gives aspiring or seasoned business owners valuable insights. But it’s equally essential to recognize the complexities and nuances that underlie this seemingly straightforward metric. This exploration sheds light on three key factors influencing the revenue distribution across Shopify stores.

    The Shopify Advantage – Why eCommerce Startups are Cashing

    The Shopify Advantage - Why E-commerce Startups are Cashing

    Top-Performing Stores vs. Average Stores

    Even though the average monthly revenue for Shopify stores serves as a starting point, a significant disparity exists between top-performing stores and average stores.

    As per states, the top 1% of Shopify stores generate a staggering 80% of the platform’s total revenue. This highlights the need to increase the “average” and implement strategic growth-oriented initiatives to capture a larger market share.

    Revenue Distribution Across Different Niches

    The respective niche of the store impacts the revenue potential in the long run. Certain niches, such as electronics, fashion, and cosmetics, generate higher average revenue. Thanks to their higher product values and larger customer bases.

    Conversely, stores catering to specific customer segments may experience lower average revenue figures but potentially higher profit margins due to specialized products and reduced competition.

    The Role of Subscription Models in Revenue Generation

    An alternative revenue generation strategy for stores is known as the “Subscription model”. This model offers customers recurring subscriptions to products or services, often at discounted rates compared to individual purchases.

    What makes it beneficial is that even with low revenue generation from average monthly revenue, the recurring nature of this model can lead to predictable and sustainable income over time.

    Key Factors Contributing to Shopify Store Success

    Creating a successful Shopify demands several blocks to come together and fit perfectly to captivate customers. Four major elements contribute to its success. In other words, it affects the average Shopify store revenue.

    1. Effective Marketing Strategies

    Effective marketing strategies such as leveraging social media, search engine optimization (SEO), and email campaigns stand high in this regard. Tailoring these tools to your store’s niche turns visitors into loyal customers.

    2. High-Quality Product Offerings

    The caliber of its product offerings is equally vital to a store’s success. A store featuring products that satisfy customer needs inspires excitement. High-quality goods that deliver on their promises encourage positive reviews and word-of-mouth referrals. Hence, leading to long-term success.

    3. User-Friendly Store Design and Navigation

    No matter how fine the product is, it can still be overlooked if presented on a challenging platform. Customers should feel guided through the shopping experience, from discovery to checkout, with ease and efficiency. This simplicity enhances the overall shopping experience. Plus, it increases the likelihood of repeat business.

    4. Excellent Customer Service and Support

    Finally, excellent customer service and support are the backbone of any successful Shopify store. In an era where everything is instantaneous, customers expect quick, empathetic, and efficient responses to their inquiries and issues. Going above and beyond in offering solutions often turns a potentially negative experience into a positive one.

    How to Increase Your Shopify Store’s Monthly Revenue

    Predicting the average Shopify store revenue increase per year is possible only if entrepreneurs put in the effort every month with these strategies. 

    1. Implementing Data-Driven Marketing Techniques

    Data-driven marketing techniques help you pinpoint precisely what your customers desire, how they interact with your store, and what marketing channels yield the highest ROI.

    By utilizing the tools that analyze customer behavior and preferences, you can rest assured knowing that your advertising messages will reach the right audience at the right time with the right message.

    2. Optimizing Your Store for Conversions

    Simple tweaks, such as enhancing your site’s speed and making navigation intuitive, fall under this category. Implementing high-converting product pages also significantly impacts your conversion rates.

    Additionally, incorporating clear calls-to-action (CTAs) and optimizing check-out processes further lead the path to purchase.

    3. Expanding Your Product Line and Target Audience

    Expanding your product line and targeting a broader audience are pivotal growth strategies. Here, market research holds massive importance. It will help you identify potential new products that align with your brand and target audience.

    Similarly, understanding different market segments enables you to tailor your marketing and product development efforts to appeal to a broader audience without underestimating your brand identity.

    Utilizing Shopify Apps and Integrations

    There is no second opinion that Shopify apps and integrations set the stage for your store’s functionality and customer experience. Whether it’s about cross-selling or cross-selling app apps, it is the right tool to impact the store positively in numerous ways. 

    Factors Affecting Shopify Store Revenue:

    Average Shopify store revenue highly depends on these factors. ECommerce businesses willing to excel should look into them while setting up an online store.

    • Specific industries and niches influence revenue potential. Some high-demand markets offer potentially higher revenue but require stronger competition strategies.
    • High-quality products and well-defined pricing strategies considering costs, competition, and market value maximize profit margins.
    • A strong brand identity and implementation of effective marketing campaigns drive traffic, increase brand awareness, and ultimately impact revenue.
    • Exceptional customer service, a user-friendly website, and efficient order fulfillment lead to customer satisfaction and continuous conversion rates.
    • Optimizing inventory management, minimizing fulfillment costs, and leveraging data analytics drive efficiency while reliable logistics partners.


    What is Shopify’s store revenue checker?

    As the name suggests, the revenue checker is defined as a tool to determine and calculate revenues. There are different tools available in the market and all of them help determine the sales of the store. You can use the Shopify eCommerce online store integration services to keep an eye on the revenue and other details.

    How to calculate Shopify’s average revenue per user?

    The average revenue per user is calculated by dividing the monthly revenue of the store by the number of customers who were transacted in a month.

    How to calculate Shopify’s average revenue per merchant?

    The average revenue per merchant is calculated by adding the total dollar value of the orders from different channels and apps. In addition, it calculates the refunds net, handling fee, shipping fee, value-added taxes, and duty.

    Is starting a Shopify store worth it?

    Yes, Shopify is undoubtedly worth it because it can boost business sales. However, gaining profits depends on business strategies and marketing. In addition, you must create a functional store, and for this purpose, you can opt for Shopify app development by Folio3 or Shopify eCommerce web store development or even for Shopify migration services.


    Yasir Shamim is an up-and-coming Digital Marketer with 10+ years of experience. Specializing in writing on the latest technology, Digital marketing, latest AI trends and technologies as well as Magento, WordPress, and other eCommerce Platforms. Digital Marketer by day and Tech Fanatic by night, he enjoys reading up about cybersecurity and technology in general and also loves to share his opinions.