How To Set Up Shopify For Success In Global Markets
Last Updated | April 30, 2023
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Expanding your Shopify store to global markets can be a challenging task. The process of creating a multilingual eCommerce solution requires careful planning, research, and execution to ensure success.
In this blog, we will explore how to set up Shopify for success in global markets. We will cover everything from researching the target market to localizing your marketing strategy and complying with local regulations.
Benefits of Being a Global Company
In this section, we have described the benefits of being multilingual e-Commerce company:
Reach A Wider Audience
Shopify Plus is a robust platform that enables businesses to broaden their customer base and access new markets all over the world. The platform gives users access to a large and varied customer base because over 1.7 million businesses use it in over 175 countries.
If you want to tap into new markets, connect with new customers, and increase your brand’s exposure, expanding to global markets can help you do all of those things.
Businesses have the potential to significantly boost their revenue if they expand their customer base into new markets.
According to research that Nielsen carried out, it is anticipated that cross-border e-commerce will expand at a compound annual growth rate (CAGR) of 25% between the years 2020 and 2025 and that it will reach $627 billion by the year 2025.
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Businesses that want to increase their revenue potential and take advantage of this growth may consider expanding their operations into international markets.
Build Brand Awareness
Building up your brand’s recognition and establishing yourself as a major player on the international stage can be facilitated by the expansion of your company into new geographic areas.
According to a survey by Accenture, 58% of consumers are more likely to buy from a brand they are familiar with. Businesses have the potential to increase their brand recognition and establish themselves as global players if they grow their operations into international markets.
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Diversify Your Customer Base
Businesses have the ability to diversify their customer base and reduce their dependence on a single market or region when they expand their operations to global markets. This has the potential to improve long-term growth prospects and help mitigate risks.
For instance, during the COVID-19 pandemic, businesses highly dependent on a single market or region were more susceptible to economic upheaval than those relying on multiple markets or regions. Businesses have the potential to improve their resilience and lower their exposure to regional risks if they expand their operations into international markets.
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Take Advantage Of Local Opportunities
Businesses are able to better capitalize on local opportunities and trends when they expand their reach into global markets. For instance, eMarketer predicts that mobile commerce will account for 73% of total e-commerce sales in China by the year 2025.
Businesses have the ability to increase their revenue potential by capitalizing on this opportunity and expanding their operations into China to take advantage of the local mobile commerce trends.
In a similar vein, businesses that expand into new markets have the opportunity to capitalize on local preferences and cultural nuances in order to better cater their goods and services to the requirements of those markets, thereby enhancing their position as market leaders.
How Can Shopify Help You With Your Global Reach
Shopify has launched a new feature called Markets to you with your global reach. Shopify’s Markets is a powerful tool that can help businesses expand their Shopify stores to global markets by allowing them to create and manage multiple stores in different languages, currencies, and countries, all from a single Shopify account.
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With the help of Shopify Market, businesses can tap into local demand, increase their revenue potential, and comply with local laws and regulations.
How Can Shopify Markets Help You
In this section, we will talk about the power and features of Shopify Market, which is highly useful for the global expansion of your business.
Create New Stores
You can reach new customers and potentially increase your revenue by opening up your Shopify store to customers in other countries and territories.
With the help of Shopify Markets, businesses now have the ability to cater their goods and services to the requirements and preferences of the local community. This has the potential to assist companies in increasing their customer base, establishing themselves as global players, and building brand recognition.
Customize Your Store Settings
You will be able to modify its settings so that they are appropriate for the target market in your area without the help of Shopify theme customization services. Among these are establishing local currencies, various shipping options, tax structures, and payment gateways.
It is also possible to translate the content of your store into the local language in this multilingual eCommerce solution, which will make it simpler for local customers to browse your store and make purchases from you.
Manage Your Stores From A Single Dashboard
Businesses are able to manage each of their stores from a single dashboard when they use Markets. This includes things like keeping track of sales and analytics, as well as managing inventory and fulfilling orders. Due to this, companies don’t have to manage their various stores in isolation, which frees up both time and resources for the company.
Compliance With Local Regulations
When you expand to global markets, you might find yourself subject to a variety of legal and regulatory requirements. By utilizing Markets, Shopify takes care of legal and regulatory compliance, ensuring that businesses are in accordance with the terms & conditions, laws and regulations that are in effect in their respective communities.
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Businesses won’t have to figure out how to navigate complicated regulatory frameworks independently, saving them both time and resources.
Pre Development Requirements to Go Global
Before opting for the Shopify development phase of your store for global expansion, you must understand the pre-development requirements:
It is absolutely necessary to carry out in-depth market research in order to locate potential new markets and evaluate the level of demand for your goods or services. Collecting information on consumer behavior, market trends, competitor activities, and cultural differences across different regions is necessary for this process.
You can use this information to develop successful strategies for entering new markets, such as adapting your goods and services to meet the requirements and preferences of the local community.
Adapting your company’s products or services, as well as its marketing and communication strategies, to the demands and preferences of customers in various geographic areas, is what “localizing” your business is meant.
This includes translating content into the languages spoken in the area, using imagery and messaging specific to the region, and customizing products to conform to the area’s cultural norms or regulatory requirements.
It is much simpler to achieve success in new markets if you localize your business, as this increases customer trust and helps you form lasting relationships with them. You can use Shopify’s multilingual eCommerce solution or opt for a multilingual e-Commerce Company for the translation of your stores.
It is absolutely necessary to construct a solid infrastructure in order to provide support for your global expansion. This includes making improvements to your technology, logistics, and supply chain in order to ensure that you are able to efficiently and effectively deliver products or services to customers located in a variety of regions.
In addition, it entails establishing processes and communication channels to manage your global operations and collaborate with partners or suppliers located in various regions.
It is absolutely necessary to comply with the local laws and regulations in order to stay out of trouble with the law and to establish trust with customers and partners in new markets. This includes registering your company, obtaining any necessary licenses, and complying with the applicable tax and labor laws in each nation or region in which you conduct business.
The process of compliance can be difficult and time-consuming; it is essential to collaborate with legal professionals or local partners in order to navigate local regulations and ensure that your business is operating within the legal parameters.
When entering new markets, one of the most important steps in establishing a solid presence there is to forge solid partnerships with local businesses and suppliers.
This requires locating potential partners, developing relationships with them, and cooperating with them to overcome cultural and linguistic barriers. A multilingual e-Commerce development firm can help you bridge the linguistic and cultural barriers with your customers through easy and intuitive design.
Building trust with customers and partners in different regions, lowering costs, and gaining access to local knowledge and expertise are all things that can be accomplished through partnerships.
Creating successful marketing strategies is absolutely necessary if you want to promote your brand and products to customers in a variety of different regions. This requires modifying your public relations, social media, and advertising campaigns so that they are appropriate for the local cultures and preferences, as well as utilizing targeted marketing channels that are prevalent in each region.
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It is much simpler to bring in new customers and keep the ones you already have if you have an effective marketing strategy that helps you raise brand awareness and establish a solid presence in new markets.
It is essential to your success to recruit and educate a workforce that can facilitate global expansion efforts. This includes recruiting local talent who are familiar with the local market and who are able to assist you in developing relationships with customers and partners.
It also requires providing your team members with training and support in order to assist them in navigating the cultural differences, communication challenges, and other unique aspects that come with working in different regions.
Building a solid brand reputation, increasing customer loyalty, and finding long-term success in new markets are all things that can be facilitated by a team that is both talented and well-trained.
How to Localize Your Store With Shopify For Global Expansion
Localizing your online store for international visitors can be an effective way to increase sales by providing a better shopping experience for customers from different regions. Here are the best ways to localize your store with Shopify:
Translate Your Content
The translation of your content into the language spoken by your target audience is one of the aspects of localizing your online store that is considered to be among the most important. This includes product descriptions, checkout pages, and customer support content.
By utilizing Shopify’s multilingual app or opting for multilingual e-Commerce development services, you will be able to translate your website’s content, automate the currency conversion process, and manage inventory across various regions and languages.
Offer Local Payment Options
You can improve the shopping experience for international customers by providing options for local payment. This includes accepting local credit cards, e-wallets, and other common payment methods in the market you are trying to reach.
Working with payment providers that are experts in handling transactions from customers in various countries helps simplify the process of accepting payments from customers in those countries.
Price Your Products Appropriately
If you price your products in an appropriate way for the market you are trying to sell to, you can improve both your sales and your ability to compete. This includes taking into account the rates of exchange for the local currency, taxes, and shipping costs.
Customers can also be encouraged to make a purchase by offering discounts or special promotions that are tailored to the demographics of the target market. You can also hire Shopify developer to create a seamless workflow for dynamic pricing according to the region.
Optimize For Local Search Engines
Improving your site’s visibility by optimizing it for local search engines can lead to an increase in the number of people who visit your website. This involves making use of local keywords and phrases within your content, optimizing your metadata, and developing localized content that is pertinent to your target market.
Provide Local Customer Maintenance
It is possible to enhance the overall shopping experience of international visitors to your website and increase their level of trust in your brand by providing local customer support in the language spoken by your target market. This includes providing customer support channels that are popular in your target market, such as live chat or social media, as well as hiring local customer support representatives who are able to provide individualized assistance to customers in their native language.
Customizing Domain To Make It Local
If you tailor the domain of your online store to each individual market, you can boost your visibility in search engines and win the trust of your customers. To generate a locally relevant URL for your shop, you can either pay for local domains or make use of subdomains.
Collecting Taxes Upfront
It is possible to improve the overall customer experience and reduce the risk of incurring unexpected fees at delivery by collecting duties and import taxes in advance. You can either enable the calculation of duties and taxes with Shopify or opt for a hire multilingual e-Commerce specialist to create a third-party app to calculate and collect these fees when you check out.
Defining your target markets and optimizing your marketing strategies in accordance with those definitions can be made easier if you configure your own market areas. You can manage stock levels and shipping from multiple locations with the help of Shopify’s multi-location inventory feature.
Furthermore, you can customize the Shopify POS accordingly to elevate your inventory. You can hire multilingual Shopify e-Commerce expert to manage all the optimization of the software and workflow for your multiple stores.
You can better cater your product listings to different regions of the world by customizing your product publishing based on the market. You can organize your products according to the region using product tags and categories, and you can optimize your product titles and descriptions for search engines using those same tools.
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This can easily be automated with the help of a multilingual e-Commerce Programmer who can simply write a customization code for the product page.
You can improve the efficiency of your shipping and fulfillment processes by defining the order routing rules according to the market. You have the option of setting up rules that will automatically direct orders to the fulfillment center or carrier that is geographically closest to the customer.
Provide shipping information that is relevant to each country, including delivery times, tracking information, and customs regulations. You also have the option of providing a variety of shipping options, such as standard and express delivery.
Use Local Images and Videos
Make use of images and videos that are representative of the local culture and practices of the audience you are trying to reach. This can help customers feel more connected to your brand and improve the shopping experience.
You have to opt for a multilingual e-Commerce design solution to convert your site’s images to fit locally for each region.
Localizing Your Shopify Store with Multilingual Shopify Apps For Your
The most important step to localizing your store is to make it available in the local language for the local audience to understand and navigate smoothly.
Following is a list of the top 3 multilingual eCommerce solution for Shopify.
Transcy: AI-Language Translate
Transcy is an AI-powered language translation app designed for Shopify stores. The app helps merchants expand their customer base and increase their revenue by enabling them to translate their store content into multiple languages easily.
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- With Transcy, merchants can translate their product descriptions, collection titles, and other store content into over 100 languages.
- Transcy also offers merchants the ability to customize their translations to fit their brand’s voice and tone.
- Merchants can choose between different translation options, such as machine translation, professional translation, or a combination of both.
- They can also review and edit translations to ensure accuracy and cultural appropriateness.
ET Language Translate‑Currency
The ET Language Translate-Currency app is a powerful tool for Shopify store owners looking to expand their business internationally. The app provides customers with the ability to translate your store into their preferred language and display prices in their local currency, making the shopping experience more seamless and enjoyable for customers from all over the world.
- The app offers real-time currency conversion, so customers can view prices in their local currency without having to calculate exchange rates manually.
- You can customize the language and currency switcher to match your store’s branding and design, ensuring a seamless user experience for customers.
- The app includes a translation memory feature, which saves previously translated content to ensure consistent translations across your store.
- You don’t need any coding knowledge to use the app. It’s easy to install and set up, with a user-friendly interface.
Hextom: Translate My Store
Hextom is easily compatible with Shopify Markets,, which means it can handle multiple stores simultaneously and be integrated within all your store. Just like all the other apps explained above, Hextom can also translate your complete website. Moreover, the app has language support for nearly 200 apps which means it can also translate those apps natively as well. This app offers the ultimate solution to localizing the language of your Shopify Store.
- Hextom provides options to edit all the alt texts and imagine with only a few clicks.
- Hextom support Shopify market for multiple store translation seamlessly.
- It provides multiple ways of translation, including AI translations, Manual translation addition and visual editor for translation of specific sections as well.
Creating a Shopify multilingual eCommerce solution is a challenging task, but now it has become quite easier with the introduction of Shopify Markets. Moreover, Shopify provides multilingual apps within their app store, which nullifies the need to hire multilingual e-Commerce developer to translate each store.
These features have made it fast and easy for businesses to expand globally. If you also want to expand globally, then all you have to do is to hire someone to build Shopify store with multi-language, multicurrency, and local payment solutions. All of these are available in Shopify natively.
Hence, we suggest you to stop wasting your time on highly complicated CMS and opt for Shopify migration to grow your business globally!