How Shopify Benefits Manufacturers Selling Online
Last Updated | October 10, 2023
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Shopify is one of the best eCommerce platforms designed to help businesses expand and increase the sales funnel. They have features that fuel the commerce industry and ensure the success of the people selling.
- Around 4.4 million websites are using Shopify.
- Shopify has over 2.1 million users every day and contributes $319 billion to the global economy.
- Over 1.7 million merchants are using Shopify to sell their products.
These stats clearly show that using Shopify as your manufacturing eCommerce solution will reap great benefits, given the contribution to the global economy and active user count. They have different plans for the sellers, and all of them have business management tools.
Some of these tools include payment processing, product sourcing, inventory and sales tracking, customer profiles, shipping, and marketing. In simpler words, you can handle the entire business and expand the toolkit through platform-based apps.
How Shopify Plus Benefits Manufacturers Selling Online
So, if you still want to know the benefits of using Shopify as a manufacturing eCommerce solution, we are sharing a few points!
1. Scalable Solution
It’s common for small businesses to opt for Etsy as the eCommerce platform but shift to being Shopify development partners because Shopify offers more features. In particular, Shopify offers a scalable and customizable platform. The manufacturers can customize the storefront so it aligns with the brand image.
It allows brands to showcase their services and products in an appealing manner. There are built-in themes available, but Shopify custom development is also possible as developers can create customized themes that reflect the brand values and aesthetics.
2. Beginner-Friendly Setup
While it’s possible to hire Shopify designer to set up the store, the manufacturers can set up the store on their own as well. This is because you don’t have to worry about bearing extra development costs and hosting the servers. The Shopify stores’ admin interface is pretty clean and beginner-friendly. Also, the interface is intuitive, as the features are structured and organized properly.
The best thing about Shopify integration is that you can access video tutorials and documentation to set up the store. It’s a reliable option for people who are beginners in navigating the manufacturing eCommerce solution.
3. Suitable For Non-Techy People
The majority of manufacturers are not hands-on with the technology, making Shopify a great option for you. The manufacturers don’t need technical assistance to launch a basic store – you don’t need to worry about the hosting and software, as Shopify handles it all. Having said that, it’s convenient to set up a manufacturing eCommerce solution for non-techy people.
The hosting is extremely secure and efficient, which means it can easily handle the massive influx of traffic. Even more, Shopify takes care of the software upgrades, so you can focus on handling the selling process.
4. Highly Reliable
Manufacturing businesses have more issues to handle than keep handling the troubleshooting of their online store. For this reason, it’s better to use Shopify for launching a manufacturing eCommerce store, as it’s highly reliable. It can help handle customers’ queries, manage credit card information, and optimize shipping.
The hosted platform offers a reliable manufacturing eCommerce solution. Shopify handles the system upgrades and server maintenance to ensure the store keeps working optimally. It will ensure that your customers can access the shopping cart and ensures quick loading. Not to forget, the manufacturers can enable SSL certificates that help encrypt the data to create a secure user experience.
Shopify is also a PCI-compliant option, so the customers’ credit card information remains secure.
5. Mobile-Optimized Store
Shopify offers mobile-optimized stores designed to provide an excellent user experience for shoppers who access the store using their mobile devices. With mobile usage on the rise, having a mobile-optimized store is crucial for ecommerce businesses.
Shopify’s mobile-optimized stores are designed to be responsive, meaning that the layout and design of the store automatically adjust to fit the screen size of the device being used to access it. This manufacturing eCommerce solution ensures that the store looks great and is easy to use on any device, whether it’s a smartphone, tablet, or desktop computer.
In addition to responsive design, Shopify offers a range of features and tools specifically designed to enhance the mobile shopping experience. For instance, the mobile-optimized checkout process is designed to be streamlined and easy to use, with features like mobile payments and automatic address lookup to make the checkout process as smooth as possible.
6. Availability Of App Store
Shopify website design services are dependable. You can access the app store to find apps that help expand the store’s functionality. With these add-on apps, you can add loyalty programs, reviews, in-depth consumer analytics, wishlists, and packing receipts. In fact, you can connect social media platforms, accounting, and shipping apps.
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Even more, marketing apps are available that help put on ads for more sales. The app store has approximately 1500 apps available, and almost half of them are available for free.
7. Native Marketing Features
Many businesses hire Shopify experts to handle the marketing. Still, Shopify has native marketing features that allow eCommerce businesses to increase store traffic and promote the product/service offering. It’s an apt way of driving sales and gaining more profits. Some of the most promising marketing features include;
- Email Marketing – Shopify’s built-in email marketing tools allow businesses to send targeted email campaigns to their subscribers. This includes automated campaigns, such as abandoned cart recovery emails, newsletters, and promotional campaigns.
- Social Media Integration – Shopify integrates with popular social media platforms like Facebook, Instagram, and Pinterest, allowing businesses to promote their products on these platforms and drive traffic to their store.
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- Search Engine Optimization (SEO) Tools – Shopify provides a range of tools and features to help businesses optimize their store for search engines, including the ability to customize page titles, meta descriptions, and URLs.
- Discount Codes and Coupons – Shopify allows businesses to create and manage discount codes and coupons, which can be used to incentivize customers to make a purchase.
- Product Reviews – Shopify’s product review feature allows customers to leave reviews and ratings for products, which can help build trust and encourage others to purchase.
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- Analytics and Reporting – Shopify provides detailed analytics and reporting features, allowing businesses to track their sales, monitor customer behavior, and optimize their store for better performance.
The marketing features of the Shopify store ensure that businesses have the features to promote their items and tap into a new market. In simpler words, using marketing features can help increase sales.
8. Cart Recovery
Abandoned cart recovery is one of the best choices for eCommerce for manufacturing. It allows eCommerce businesses to recover lost sales from customers who have added items to their cart but have not completed their purchase. This is a common problem for online businesses, as many shoppers abandon their carts before completing their purchase for different reasons.
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Shopify’s abandoned cart recovery feature works by sending automated emails to customers who have abandoned their cart. It reminds them of the items they left behind and encourages them to complete their purchase. The emails can be customized with the business’s branding and messaging and can include special offers or incentives to encourage customers to complete their purchases (the latter works best).
However, to use the abandoned cart recovery feature in Shopify, businesses must have a Shopify store and an email marketing provider that is integrated with Shopify. Once set up, the feature can be configured to send a series of reminder emails to customers who have abandoned their cart, with timing and messaging tailored to the business’s needs.
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It has been extremely effective at recovering lost sales, and some businesses have reported a 30% increase in sales as a result of using the feature. By reminding customers of the items they left behind and providing incentives to complete their purchases, businesses can recover lost revenue and improve their overall conversion rates.
9. Native Payment Gateway
Shopify offers a native payment gateway that allows eCommerce businesses to accept payments from customers directly on their websites. For this reason, it is easy for businesses to set up and manage their payment processing. The native payment gateway supports a range of payment options, including credit and debit cards, Apple Pay, Google Pay, and PayPal.
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However, businesses can also use local payment options to cater to customers in different countries and regions. It is extremely easy to set up and manage. It can be set up on the Shopify dashboard without using a third-party payment processor. It optimizes the payment processing workflow and reduces the risk of errors or technical issues.
Also, the payments are automatically synced with the business’s orders and inventory management in this manufacturing eCommerce solution, making it convenient to track and manage orders and inventory in real time. It can protect against fraud and ensure that customer data is kept secure. The payment gateway is PCI-compliant and uses industry-standard encryption to protect sensitive data.
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The Bottom Line – Manufacturing eCommerce solution
On a concluding note, Shopify is a promising platform for eCommerce businesses to start selling, irrespective of the industry. The non-techy people can easily handle the store, but if you need help, it’s easy to hire Shopify developers. So, are you ready to upscale your store?