Get Started With Salesforce Commerce Cloud Analytics

Looking to maximize revenues with your online retail store?

Salesforce commerce cloud analytics brings in crucial insights you need to optimize your store for optimal conversion and higher revenues.

Questions about scaling commerce? Read this article Salesforce eCommerce integration and What is Salesforce Commerce Cloud Pricing? The Ultimate guide to having a better understanding of the topic.

Read on to learn more about getting started with salesforce commerce cloud analytics…

Introduction 

There is little doubt about the massive impact of ecommerce on retail businesses, which took retail shopping by storm.

Going by the numbers, globally there are over 3 billion online shoppers, which makes up a staggering more than 1/3rd of the world’s population.

Read about top Salesforce trends that will help businesses keep up with all the latest Salesforce future developments

With such massive growth, we are also seeing the rapid evolution of the ecommerce market with merchants looking for better ways to attract and retain clients by staying ahead of the competitive curve.

Not to mention, the ever-growing expectations of customers, who are increasingly demanding a personalized and seamless shopping experience, without compromising on quality and affordability.

In comes the sales force commerce cloud.

Salesforce commerce cloud is one of the most powerful ecommerce web development solutions. The platform brings in robust features and functionalities to help merchants fulfill all tricky requisites of online retail.

Questions? Ask about Salesforce Commerce Cloud implementation, or anything else. Also, Read this Guide What Is Salesforce Commerce Cloud

It’s the best-in-class SaaS ecommerce platform that offers user-centric functionalities; enabling merchants to offer a seamless retail experience for their customers.

The platform allows businesses seamless scalability options, helping them expand into new markets and grow without boundaries.

Read this article to know which one is superior: Salesforce Commerce Cloud Vs Salesforce Marketing Cloud 

All in all, it’s a pretty powerful and end-to-end ecommerce platform solution that helps online merchants expand businesses to the next level.

Compare the similarities and differences between Salesforce Commerce Cloud vs Demandware

Get Started with Salesforce Commerce Cloud Analytics

Salesforce commerce cloud analytics bring merchants everything they need to know about their stores and the performance of different components.

Just like many other features, Salesforce commerce cloud analytics comes built-in with the standard package, which means that you won’t need to pay an extra dime to get the extension.

You might also want to read: Benefits of using eCommerce Site Migration

The salesforce commerce cloud analytics captures all relevant data as users land on your website and stores it structurally for you.

Merchants can access stored data in a variety of report formats, to get instant visibility of the store’s performance.

From sales to user experience, to abandonment, marketing, and much more, salesforce commerce cloud analytics stores and create all sorts of reports to help merchants get meaningful information as and when they want.

Read Also Average Shopify Store Revenue

Subsequently, merchants are better aware of the actual performance of each store element and are able to make take timely decisions to improve ROIs.

What Type of Analytics Does SFCC Provide You and what You Can Do with Salesforce Commerce Cloud Analytics?

Well, salesforce commerce cloud analytics brings in a host of reports and meaningful information for users.

Here are some of the key analytical reports that merchants get access to with salesforce commerce cloud analytics and how these help store owners improve their overall store operations and profitability.

–         Conversion Reports

Conversion rate represents the ratio of visitors who take “Actions” on your stores like purchasing a product or service. Conversion reports from SFCC analytics give complete insights into the conversion rates of the store.

The insights are crucial to determine how shoppers are interacting with your store and at what stage they are abandoning the store.

For instance, if you have a large cart abandonment rate, it may be because of a lack of options or a complex checkout process.

Similarly, if a large number of visitors abandon the store from the landing page, it may be due to unprofessional design or large loading time.

By looking at the crucial insights from the conversion reports, merchants can move on to make key decisions, like hiring professional Salesforce Commerce Cloud development services or getting on board an expert Salesforce Commerce Cloud consultant to make necessary changes and improve conversion rates.

–         Purchase Reports

Purchase reports detail the number of goods purchased by users against the incoming store revenue. The reports will also provide insights into various averages, like monthly revenue averages, order averages, and more. These reports can be used by merchants to better manage their inventory and predict seasonal sales.

–         Catalog Reports

Catalog reports bring crucial insights into your store’s inventory performance.

This includes top-selling products, products with below-average sales, and more.

The catalog metrics are estimated by Salesforce Commerce Cloud analytics through two different approaches, including by quantifying the products sold and secondly by the revenue generated by each product.

For instance, a black plain t-shirt may be the best-selling product of the store, however, the total revenue generated by sweatshirts may be greater (even though it sells less). This means that merchants can also get to find the “hero products” through catalog reports and can take appropriate actions to maximize the profitability of the store.

–         Traffic Reports

Traffic report brings in fundamental analytics of the store like the most visited pages, total landings on the store, average stay duration, top referrers, total request, and more.

–         Customer Reports

Customer reports give insight into the key customer information, including the number of new customers, total registered users, new buyers, and more.

–         A/B Testing Reports

A/B testing reports give crucial insight into the performance overview of the store. These reports enable merchants to test the feasibility and viability of the store against a specific target audience.

Continuous A/B Testing is a great way for merchants to keep refining the store as per the customers’ preferences and improve conversion rates and profitability for the store.

How does Salesforce commerce cloud analytics Optimize the Business Processes?

Salesforce commerce cloud brings in exceptional functionalities and robust automated features for online merchants to help them stay ahead of the competitive curve.

The platform enables merchants to create and deliver highly-personalized and bespoke shopping experiences to customers across all digital channels, including in-store, web, mobile and social media.  

When talking about running a successful store, it’s all about reading the fine prints left over by customers to improve the functionality and profitability of the store.

Salesforce commerce cloud analytics bring merchants the most complete picture of their store performance, while also giving them insights into the thinly veiled customers’ shopping patterns.

Better visibility

By bringing in crucial insights in interactive and self-explanatory reports, the salesforce commerce cloud analytics help merchants take timely decisions for their stores.

For instance, by looking at the A/B testing reports, merchants can optimize their stores for specific target markets by undertaking crucial design or functionality updates. 

Re-engage Customers

Conversion reports from salesforce commerce cloud analytics offer merchants vital information about the store’s overall performance.

For instance, with interactive conversion reports, merchants can access insights for high cart abandonment rates and subsequently take appropriate measures to re-engage lost customers using powerful marketing features and tools offered by the platform.

You Might Want To Read These Articles:

1) Salesforce Commerce Cloud Einstein
2) Salesforce Storefront
3) Salesforce Commerce Cloud Business Manager
4) Ecommerce Integration With Salesforce
5) Salesforce Commerce Cloud Abandoned Cart
6) Salesforce Commerce Cloud Payment Gateway

Final Words

Well, these are the fundamental features of salesforce commerce cloud analytics that merchants get out of the box with the standard package.

Of course, merchants can further improve the analytics by hiring a Salesforce B2C Commerce developer who can integrate third-party apps to further improve the reporting features of the platform.

B2B merchants can also significantly improve their store operations and functionality with custom salesforce B2B commerce integration solutions.

At Folio3, our exclusive salesforce commerce cloud services assist online merchants to get the most out of their online businesses by employing the right analytical tools that give them the real picture of their business performance.

Get in touch with our sales expert today to discuss how we can help you grow bigger and faster with our salesforce commerce cloud development and customization services.