Orders, pricing, product catalogs, account topologies, payments, and more are all handled by Salesforce B2C Commerce, which lets organizations build, launch, and administer eCommerce websites. It gives service agents real-time access to storefronts and client purchase histories and the ability to process orders and check-outs over the phone.
Salesforce B2C Commerce allows marketers to develop and operate unique marketing campaigns using A/B testing depending on promotion channels, location, and customer behavior. Mobile access, social media integration, customer segmentation, optimized searching, multilingual translation, multi-currency conversion, and other services are available. To provide a customized shopping experience, corporations can personalize websites for particular regions depending on customs, currencies, and languages and sort products by country, state, or city. Users can also use a unified platform to manage products and pricing across numerous sites and post content for brands, regions, and devices.
Salesforce B2C Commerce incorporates artificial intelligence (AI) technology, which helps marketers analyze consumers’ purchase activity and shopping baskets to create personalized experiences through specific products, predicted categorization, and search recommendations. It works with various third-party apps, including Adyen, AiBUY, Akeneo, Bolt, Cloudinary, and others.