Salesforce
B2C commerce

Orders, pricing, product catalogs, account topologies, payments, and more are all handled by Salesforce B2C Commerce, which lets organizations build, launch, and administer eCommerce websites. It gives service agents real-time access to storefronts and client purchase histories and the ability to process orders and check-outs over the phone.

Salesforce B2C Commerce allows marketers to develop and operate unique marketing campaigns using A/B testing depending on promotion channels, location, and customer behavior. Mobile access, social media integration, customer segmentation, optimized searching, multilingual translation, multi-currency conversion, and other services are available. To provide a customized shopping experience, corporations can personalize websites for particular regions depending on customs, currencies, and languages and sort products by country, state, or city. Users can also use a unified platform to manage products and pricing across numerous sites and post content for brands, regions, and devices.

Salesforce B2C Commerce incorporates artificial intelligence (AI) technology, which helps marketers analyze consumers’ purchase activity and shopping baskets to create personalized experiences through specific products, predicted categorization, and search recommendations. It works with various third-party apps, including Adyen, AiBUY, Akeneo, Bolt, Cloudinary, and others.

The following is an extensive list of the features and the capabilities of Salesforce B2C Commerce;

• Visual merchandising tools 
• Multiple consumer segmentation and personalization capabilities 
• Native support for gift cards and certificates 
• Native support for product bundling 
• Staging and test environments 
• Support for attribute sets’
• Native support for shop credit 
• Advanced order management features 
• Quick order and reorder templates
• International skills of the highest level
• Interactions with others
• Customer segmentation 
• Powerful promotions engine 
• Extensible SEO module 
• Content scheduling 
• Advanced native search 
• A/B testing 
• Real-time dashboards and reporting 
• REST API

Salesforce has long been regarded as the CRM market leader, having established the modern benchmark as to what a CRM ought to be able to accomplish. However, while many B2B companies swear by Salesforce CRM, the reality would be that Salesforce is equally beneficial for B2C firms. Salesforce is a cloud-based CRM system that can be used on any platform or device and is meant to record, analyze, and report on customer and stakeholder data in real-time. Data visualization and interactive dashboards are used in its reporting capabilities so policymakers and other users can get as broad or as focused a picture of the data as they require.

Salesforce CRM combines all accessible customer support channels, self-service gateways and online forums where customers may pool their solutions and ideas. Salesforce CRM also includes extensive automation features, allowing you to concentrate on the most critical activities while Salesforce CRM takes care of the rest.

Compared to a Business Customer (B2C) model, Salesforce is generally set up utilizing a Business Business (B2B) paradigm. It uses Profiles to represent a company and Contacts to endorse, whether they are B2C customers, B2B customers, partners, employees, service providers, or for any other reason. Contact roles are a feature that may enable associates who the critical contacts for an Account are, as well as additional contact roles inside firms with which an org might be doing business. This links the Contact records in the SF database to their Account Record roles.

To address your question, “is Salesforce environment B2C or B2B?” the answer is “It’s for both.” The majority of businesses create a profile for every B2C contact. That contact is designated as the principal connection for the Account with the same name. They also employ varying data types for those bookkeeping than B2B Accounts/contacts. This distinction by Record type allows you to keep the two separate and manageable. Users/Employees, like most organizations, have such a specific record type allocated to their contact records.

Salesforce Commerce Cloud (Demandware B2B) – the name says it all. This cloud-based eCommerce platform branched from the commerce cloud industry and allows us to develop, manage, and sell products on our eCommerce websites. Commerce cloud CMS provides plenty of features and facilities, such as Ai-powered recommendations and a framework that supports sharing your eCommerce store, thanks to Salesforce’s robust cloud ecosystem. Salesforce is a SaaS (Software as a Service) CRM application housed on a cloud server, making it extremely fast and reliable.

It offers you the necessary infrastructure and tools to quickly and easily build up an eCommerce business. Thanks to its many user access levels, it also provides software solutions for engineers and marketing tools for merchants. Because of the diversity of tools available, it is possible to focus on constructing an app utilizing Salesforce tools rather than having to build the architecture and services from scratch. This can save you months of work and billions of dollars in the long run. As a result, the cost of developing and maintaining an e-commerce business is reduced.

Yes, Folio3 has been working for the eCommerce marketplace for some time. It is one of the leading eCommerce platforms integrating companies out there. We have the best professionals and experts in the respective fields. Our developers are eCommerce giants certified and are considered the beast of the area. We offer eCommerce-related services, solutions, and developments, including headless commerce options. You can contact Team Folio3 for a quick Q and A session. 

Yes, you can upgrade your Salesforce B2C Commerce or upgrade goods anytime, although some products may require scalability together. You can reach out to our Folio3 for any Salesforce connectors or add-ons to discover what works best for your company.