Search for:

Choosing Between Shopify and Amazon for Starting a Business: Which is Better?

Last Updated | May 17, 2024

Selling on Shopify vs Amazon –  Is it better to sell on amazon or Shopify

Shopify vs. Amazon is regarded as one of the most famous rivalries of all time in the e-commerce market. Both big e-commerce giants offer millions of sellers and shoppers. Some huge and basic differences make one competitive with another.

Here we have listed out some of the most common differences that you must know to distinguish them. The comparison includes the pros, cons, and other essential details that can help you choose between them.

According to small business owners and SMB masters, their answers were indeed surprising. Both platforms were their favorite in their own ways and were justified. Simply put, Shopify is a platform where you can market or sell your products while owning a store. It lets you build a brand identity Whereas Amazon lets you work with it for valuable sales pitching channels and driving back to Shopify.

What’s the difference between shopify and amazon

How does shopify different from amazon

Shopify came in the year 2004, and the eCommerce platform was proclaimed in 2006. It is based in Ottawa, Ontario, Canada etc. With more than one million corporations in more than 170 nations, Shopify has earned its popularity in a very short time.

Shopify Popularity

Shopify is known as a hosted platform of eCommerce that helps you to promote your business by connecting you to millions of sellers globally in a couple of seconds. It introduces your business, develops it and manages it in the world of eCommerce.

One best thing that Shopify has is its built-in clarification tool that helps ease the process of setting up an eCommerce store. They have over 70 formats accessible, and installments are dealt with through a built-in installment processor controlled by Stripe.

Selling on Shopify vs Amazon - Shopify-integration

Shopify isn’t only for independent companies, either. They have eCommerce stores for mother-and-pop shops just as tremendous organizations, for example, Nestle and Tesla.

Pros of Using Shopify – Is Shopify Better than Amazon?

Top Shopify Pros

  • One of the difficulties of running an online store is that you have double needs from your facilitating: you need it to be done quickly and you want it to be ultra-secure if you are handling debit cards. There are a lot of reasons that can cause hindrance to website speed, but, since Shopify can deal with speed optimization and security at a “worldwide” stage level simultaneously. They can do it particularly well. They give 100% SSL, keep their sites streaming swiftly, and cooperate with installment retailers well so that you can generally get paid, and clients are never expecting a lagged page.
  • eCommerce store development by yourself with platforms like WordPress, and WooCommerce and running it with Shopify is quite easy because of their client service. They have a huge database of FAQs, email/technical maintenance…and telephone support – with a real, learned rep on the other side. At the point when you are centered on running your online store. This safety net of continually having somebody at your back with solutions is essentially worth the Shopify membership cost alone. What’s more, on this point, Shopify particularly sparkles.
  • What’s the point of a huge online marketplace if it doesn’t even show up having dozens of sellers? Marketing is an aspect that Shopify is standout at. Shopify doesn’t feature the marketing tools on their site, but yes you can have access to them on their App marketplace. Marketing campaigns are made easier for Google ads, Facebook/Instagram ads, and emails. Shopify provides you with a platform to sell your words quickly and simply invent your landing pages. This thing is a very important factor in comparing Shopify Plus with other huge names.

Cons – Selling on Amazon vs Shopify

top Shopify cons

  • For many customers who want to work with Shopify, pricing is a matter of concern. The built-in credit cards and no transaction fees seem to be very costly. But Shopify is much more affordable as compared to other small vendors or businesses until you lock down your investment with Shopify. The Shopify prices are slightly linked to one another, so one has to contrast them based on their specs and features.
  • When it comes to customization, they work with an extraordinary set up to customize the themes according to their PHP templates. So this thing possesses a bonus point in various ways but it can be irritating for the customers that want to revamp the things without doing full-on.
  • The last con of utilizing Shopify for your online store is its underlying arrangement process. With the arrival of Shopify 2 – Shopify has certainly made the underlying arrangement of your online store a lot simpler – yet it despite everything is not a “simply include water” bit by bit. It’s simple as it were, yet I think they oversell it a piece. It requires a tad of specialized skill (particularly to get your space name diverting accurately).

AMAZON – Is it better to sell on Shopify or Amazon

Amazon is the largest popular international online marketplace and a cloud-based system services provider unline Shopify SAAS-based eCommerce platform. A place and a platform, where you can sell your products hassle-free.

Amazon Web Services (AWS) is a comprehensive, evolving cloud-based program. The initial of AWS offerings was founded in 2006 to render online services for sites and custom applications. Amazon’s Elastic Compute Cloud (EC2) and Easy to storage Service (S3) are the fundamentals of the company’s large and developing collection of Web services.

Read Also How do I Make Shopify Coming Soon Product?

Amazon is situated in Seattle, Washington. The company has solo sites, software centers, client support systems, and feedback centers in numerous places across the globe. One of the most superb things regarding Amazon is that they receive a huge response; the store connects with more than 150 million views per month only in the US. The built-in feature confers the business with a large number of potential buyers.

Small or tiny vendors that prefer to do business online would like to move on to Amazon. This is because small business owners can’t afford to sell products on large platforms. However, large companies also sell customized products on Amazon.

Shop vs Amazon – Pros of Using Amazon

  • Amazon being the largest online retailer has to offer an opportunity to expand your business on an international basis. It provides your business worthy fame along with reach to different locations worldwide. This platform also allows and enables you to sell your products hassle-free.

sell on amazon

  • If you’ve gone through the Amazon’s regulations and itemize the products with regard to Amazon’s policy. The sales and income would give rise to your business. Amazon perceives the amassing number of visits and views so it’s impossible to see the pros of wide exposure. Cheers to Amazon’s product catalog system which provides ease in searching your exact product to the main audience as Inventory management ends with the most accurate location. Putting or allocating your business to Google searches would allow your business to grow.

tips to sell on amazon

  • The best thing about online retailers is that clients don’t utilize them to look through a particular brand – they use them because they’re searching for a particular item. This raises your odds of pulling in engaging new clients because the probability of ‘finding’ your business is expanded.

Cons – Shopify versus Amazon

  • Even though your revenue makes certain to increment by being on Amazon, it comes at an expense. Whether or not you have an expert record or you settle on FBA (Fulfillment by Amazon), you’ll despite everything be confronted with charges. It’s unquestionably worth doing your examination on your Amazon expense plan before setting up your commercial center record. Along these lines, there are upsides and downsides of working with Amazon as an online marketplace, yet before you make your brain up, we should investigate the benefits and drawbacks of utilizing your site as your go-to selling stage.
  • Amazon being the largest retailer worldwide has to face the consequences of its competition to other sites. By joining a retail site, you should keep its guidelines. Amazon centers on the items, not the dealers. This implies you have restricted intends to feature your brand’s marketing.

Features – Sell on Amazon vs Shopify

Money isn’t all that matters, which is the reason when you’re scrutinizing Shopify vs Amazon, you’ll need to investigate the features that each of them holds.

The fundamental highlight of Shopify is that you can have an exclusive eCommerce store. This favors your company since it permits you to emblem your organization and items on Shopify isolating them from other sellers on the same platform.

Moreover, there are magnificent eCommerce tools built-in with Shopify that assist you with advertising your store. These are the features that are not accessible on Amazon, which shows your items among any others that match search options.

  • From a seller’s frame of reference, Shopify gives numerous eCommerce tools to all who have a store on their site. These cover a supreme stock framework, a logo producer, multi-channel selling alternatives, shopify amazon integration with other applications, and abandoned cart recovery and many others.

Amazon Tools

  • Shopify permits organizations to obtain money through Visa, Discover, MasterCard, and American Express, just as 100 other payment maneuvers including PayPal and bitcoin. They permit organizations to offer client accounts on their store to endorse returning of the customer, grant marketing and Shopify SEO tools, social networking coordination, and analytics.
  • That being stated, Amazon is one of the most humongous online retailers on the planet. In this way, they convey a customer base to you undeviatingly—without you doing any work related to marketing or customer pursuit.
  • Another cool component of Amazon is you can choose them to deal with your item consummation, as well. With consummation by Amazon, you can dispatch your stock to Amazon, and they will deal with the packaging and send out your items when requests come online. Of course, you’ll pay an additional expense for this, yet it will take a substantial piece of the eCommerce procedure off the tray.
  • Amazon grants the command to organizations to sell services rather than just selling items on their commercial site. This is done through Amazon Home Services and provides an opportunity for non-retail-specific organizations to be a part of their incredible store.
  • The platform gives the individuals who list on their site with free analytical tools and reporting, the knack to take the prevalence of diminished delivery rates that the organization has contracted.
  • A considerable amount of points are dubious when utilizing Amazon as your eCommerce platform. While you can splurge the name of your store, which accompanies a custom domain, and add a description to product listings, there’s little in the method for making your brand accessible apart from all the others on that platform.
  • Shopify, interestingly, offers merchants an assortment of themes for their store page that a customer views which can be modified with more design efforts. While each retail store gets a free subdomain (ex: sellers can decide to delineate to their very own space to build the marketing power.
Shopify vs Amazon
Shopify vs Amazon: Comparison Chart


Can you sell on both Shopify and Amazon?

Yes, you can sell on both Shopify and Amazon. Many businesses use Shopify as their main e-commerce platform and integrate with Amazon to reach a larger audience. By utilizing both platforms, merchants can leverage the unique advantages of each, optimizing their sales potential.

Is it good to start a business on Shopify?

Starting a business on Shopify is an excellent choice for many entrepreneurs. Shopify offers a user-friendly interface, customizable store templates, a wide range of apps, and excellent customer support. It’s particularly beneficial for those who are new to e-commerce or looking for a comprehensive solution to manage their online store.

What is the difference between Amazon and Shopify dropshipping?

The primary difference between Amazon and Shopify dropshipping lies in their business models. Amazon is a massive marketplace where sellers can list their products and benefit from its vast customer base. In contrast, Shopify provides a platform for businesses to create their own branded online store. With Shopify dropshipping, merchants have more control over their branding and customer experience.

What is the most profitable product on Shopify?

The most profitable product on Shopify varies widely depending on market trends, demand, and niche. Popular categories include electronics, fashion, health and beauty products, and home goods. Successful businesses often focus on high-demand niches and provide unique value propositions to their customers.

Is Amazon better than Shopify?

Whether Amazon is better than Shopify depends on your business goals and needs. Amazon offers vast reach and easy access to a large customer base, but it comes with more competition and fees. Shopify, on the other hand, provides greater control over branding, customer experience, and better margins. Consider factors such as control, costs, and business model when choosing between the two.

Can I transfer my Shopify store to Amazon?

While you cannot directly transfer your Shopify store to Amazon, you can list your products on Amazon while continuing to run your Shopify store. Various apps and integrations can help you sync inventory, manage orders, and streamline operations between the two platforms, allowing you to leverage both for your business.


Folio3, a Software Powerhouse established in 2005, is one of the leading eCommerce solution providers for SMBs and Fortune 500. The Company has expertise in diverse industries such as Animal Care, Retail, Automotive, Food and Agriculture, and Health care. From ecommerce store design and development to full-scale ERP deployment and integration, Folio3 has done it all.