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    Salesforce Review

    Last Updated | November 23, 2022

    Today, we’ll talk about Salesforce for small businesses and everything a startup or small business owner needs to know. You will learn about its evaluation, pricing, features, benefits, and drawbacks.

    Questions about scaling commerce? Read this article Salesforce eCommerce integration and What is Salesforce Commerce Cloud Pricing? The Ultimate guide to having a better understanding of the topic.


    Salesforce Review

    This article review is for small businesses and entrepreneurs interested in learning more about Salesforce Commerce Cloud development, which is our top pick for the finest CRM for expanding companies.

    With CRM solutions, Salesforce Commerce Cloud is nearly ubiquitous. For decades, the company has led the market in terms of new features designed to raise sales income, improve customer satisfaction, and help businesses thrive.

    You might also want to read: Salesforce Merchandising

    While it is primarily a CRM software firm, its products integrate revenue, customer service, commerce, IT, and analytical insights into a single system.

    It provides customized solutions for sales, branding, and service teams for small enterprises, as well as a renowned Essentials-level platform for public usage. 

    Salesforce commerce cloud integration and salesforce b2c commerce developer are best recommended as the finest CRM solution for growing businesses for all of these reasons and more.

    1. The finest CRM platforms equip everyone in your organization with the tools they would require for managing your business’s connections with current and potential consumers.
    2. Salesforce is one of the most powerful CRM solutions, allowing marketing, sales, commerce, support, and IT teams to connect more effectively, even when employees are working remotely.
    3. You may use Salesforce to keep track of your accounts, contacts, leads, and opportunities. 

    Read about top Salesforce trends that will help businesses keep up with all the latest Salesforce future developments

    Salesforce Pricing And Features


    You will find 15 different Salesforce’s pricing editions when you visit the Commerce Cloud website, to choose from, several of which include multitiered bundles that range in price and features.

    We went with the well-known Sales Cloud edition, it comes in four different subscription packages. According to our Salesforce Commerce Cloud consultants, the Essentials plan is the got to when we talk about Salesforce for small business as it does not require an annual commitment.

    Here are the four pricing plans of Salesforce for small business:

    • Essentials Level Plan

    The Essential plan costs about $25 per user per month that can exceed up to a maximum of 10 users.

    The main features the Essential level plan offers include are;

    1. Lead management
    2. Web-to-lead capture
    3. Mass email
    4. Campaign management
    5. Email templates
    6. Mobile app
    7. Custom reports and dashboards
    8. Case management
    9. Five lightning flow automation processes
    10. Integrations with Outlook and Google, and more.
    • Professional Level Plan 

    The professional level package will cost a business around $75 each month per user. 

    The additional key features the professional plan offer includes are;

    1. Rule-based lead scoring
    2. Lead registration
    3. Collaborative forecasting
    4. Forecasting mobile app
    5. Quote and order tools
    6. Unlimited custom applications
    7. Developer sandbox
    8. Lightning sync, and more.
    • Enterprise Level Plan 

    The cost of the Enterprise level plan will cost your eCommerce business around $150 for each user every month.

    The main features or the add-ons of this package include; 

    1. Sales teams
    2. Calendars
    3. Custom forecasting
    4. Territory management
    5. Advanced reporting
    6. Unlimited lightning processes and workflows
    7. Unlimited workflow and approvals
    8. Lightning platform
    9. Web services API, and more.
    • Unlimited Level Plan

    The cost of Unlimited level package will cost your eCommerce business around $300 for each user every month.

    The main features offered in the unlimited plan come with a developer pro sandbox through which you get to test various other features or add-ons – This edition also removes any feature limitations, such as customizations and roles, so you can use it for anything new, such as a new workflow method you’re thinking about implementing. Marketing influence per opportunity is still restricted to five campaigns.

    And we believe the Salesforce for small business offers the best packages in the entire eCommerce marketplace.

    Questions? Ask about Salesforce Commerce Cloud implementation, or anything else. Also, Read this Guide What Is Salesforce Commerce Cloud

    Why Salesforce Is The Best CRM For Small Business?

    Salesforce Commerce Cloud Partners provides distinct fundamental capabilities, laying the groundwork for any firm to follow its path. Small enterprises aren’t immune to this.

    • Depending on the size and aims of the firm, Salesforce offers a wide range of licenses with strong and flexible rights control. SMBs could consider Essentials for $25 per user per month and Professional for $75 per user per month subscriptions as a preliminary step for overall expenditure value.
    • It’s a cloud-based solution, which means a corporation doesn’t need to invest in expensive server infrastructure to use it.
    • Having the opportunity to operate a business or operate with real-time data with one’s phone or tablet is fantastic, especially for field reps. All licenses include access to the mobile app.

    You might also want to read: Benefits of using eCommerce Site Migration

    • Customized integrations for those who run a small business recognize the value of responding quickly to customer requests. Salesforce fosters smooth client interactions with a variety of mobile apps available on AppExchange that may be downloaded and linked into the current ecosystem: MailChimp, Dropbox, Gmail, and so on. Despite the fact that some of the connectors are only available with a Professional license, SMBs can still use AppExchange to show and sell their apps to Salesforce instance owners.
    • If you don’t deal with analytical and statistical data, you won’t be able to scale your business. A CRM is essentially a tracking tool that provides you with customer statistics, allowing you to prioritize leads, uncover new opportunities, and forecast the future based on individualized reports.
    • Community & Learning Salesforce has built a free gamified learning platform to make understanding the platform’s functionalities simple and quick. You can get up-to-date ideas and solutions straight from Salesforce partners, employees, and customers if you join the professional community.

    What Makes Salesforce Worse Than Other CRMs? What To Look For In A Great Salesforce CRM Alternative

    Regardless of the fact that Salesforce’s CRM used to be the market leader for small and medium businesses, the industry is now swamped with competitors. Why do SMEs pick other alternatives over Salesforce all around the world? Here are some of the reasons:

    • Pricing

    At first, glance, implementing a CRM like Salesforce appears to spontaneously ignite in your pocket. Costs for subscriptions, customization, and add-ons can quickly mount up.

    Before you go back to Excel spreadsheets and post-it notes in the hopes of saving money, add up all of your present expenses for staff onboarding, system deployment, and lost contacts and prospects associated with data clutter.

    You might also want to read: Salesforce Commerce Cloud Benefits

    • The Learning Curve

    Salesforce’s customizability both attracts and repels customers. An ordinary end-user may be overwhelmed by the number of clouds and features available.

    Large companies address this issue by engaging a specialist that can provide pieces of training or bringing on a skilled Salesforce administrator. And just a small percentage of small businesses are willing to spend time and money on employee training.

    Salesforce, on the other hand, provides a wealth of free opportunities to use self-learning skills through the Trailhead and Trailblazer communities. It also ensures a simple and rapid onboarding and training process. Any questions that may arise have almost certainly already been addressed in trails, forums, or Google.

    • Implementation Complexity

    As previously said, small businesses are prone to focusing on the now, preferring quick solutions to solve immediate difficulties over developing a long-term growth strategy. In this sense, a CRM that could take weeks to establish and additional resources to scale up is probably to be ruled out as a viable alternative. Is it, however, the constructive focus?

    We would love to leave this here as-is for you to figure it out until our blog post on it if we are asked. But let us just move on to our topic at hand Salesforce for small business little deeper.

     Explore the complete Salesforce 360

    How Salesforce for Small Business And Medium Scale Business Can Help You Grow With The CRM: Why You Should Go For It.

    Small businesses today face numerous hurdles in order to stay viable. Since face-to-face contact has become outmoded, CRM solutions have become critical for retaining, tracking, and evaluating customers.

    Nearly a third of SMBs with less than half of their business processes automated prior to the pandemic said they would have to speed up digitization in 2020.

    Salesforce is frequently ranked first among all CRM -Customer Relationship Management, solutions because of its strong customization capabilities, compliance with all industry standards, and excellent reliability.

     Read: How to Boost Performance Salesforce Commerce Cloud

    This solution has been chosen by Google, T-Mobile, Amazon, Vodafone, American Express, Toyota, and Adidas.

    Given its amazing client list of industry titans, it’s natural to question if Salesforce is a suitable fit for small and midsize enterprises, as well as aspiring entrepreneurs.

    When looking for appropriate digitalization technology, small firms examine the following factors;

    • Swift Start & User-Friendly App

    SMBs seek unique and idiosyncratic solutions that address instantly to business challenges rather than focusing on the long term.

    • Customer Engaging Communication 

    Small and medium-sized businesses flourish as a result of good lead conversion, which is ensured by streamlining sales and service processes.

    • Operational Management Focus

    SMBs concentrate their automation efforts on lowering expenses by automating day-to-day activities.

    • Agile Growth

    As a small business grows, it requires tools to adapt to changes.

    Read about How To Go Headless With Salesforce Headless Commerce

    Final Words

    Ultimately, a CRM is nothing more than a tool that must be used to support your business plan. Salesforce for small business is unrivalled because it has solutions for all strategies, regardless of the size, industry, or assets of the organization.

    We propose that you think about these elements ahead of time to ensure that your CRM deployment meets your objectives. To summarize, before deciding on a tool, be sure to sketch out your plan with your team or an expert consultant like Folio3 in order to build a realistic vision for your company.

    We at Folio3, have the best and most wanted experts in eCommerce development whether it’s Woocommerce Migration or Bigcommerce web design company and bigcommerce headless commerce or Salesforce Commerce Cloud integration we do our job best and stands as a leading partner agency with many of the giants in the eCommerce industry. 


    Is Salesforce good for a small business?

    Salesforce is, without a doubt, an excellent choice for small enterprises. The provider provides solutions that enable small businesses to prosper and develop aggressively.

    This mostly comprises the Salesforce Essentials CRM app, which is free. Other SMB support tools include Trailhead, an online learning platform, and Salesforce Ventures, a fundraising opportunity.

    What can Salesforce do for small businesses?

    • From the start, data was organized to ensure accurate statistics, forecasts, and continuing growth.
    • There are fewer risks of losing business when opportunities, leads, and client interactions are recorded.
    • Customer service is better and more individualized. There are also increased upsell and cross-sell chances with the consolidated customer view.
    • The foundation for prospective automation development without a need to invest time and money in data migration and the introduction of a comprehensive system from the ground up
    • Your sales reps can spend more time on customers rather than data administration because day-to-day operations are automated.

    How much does IT cost to use Salesforce for small business?

    Salesforce Essentials is only $25 per month. With such a low price, it’s easy to see Salesforce’s goal: to provide amazing sales and business apps to SMBs while also providing an incredibly tempting pricing structure.

    It silences opponents who believe the company has grown too big quickly for the sake of its good or the good of small businesses.

    What type of business is Salesforce good for?

    Salesforce for small business is a match made in heaven, which was once a startup, and hasn’t forgotten its roots. It has developed clear avenues for small enterprises to either make it to the big table or simply prosper in recent years.

    It decommissioned SalesforceIQ and Desk.com last year in order to launch Salesforce Essentials for small businesses, an SMB-focused service built on the Salesforce Platform.

    In CRM software, Salesforce is virtually universally utilized. In terms of new functionality meant to increase sales revenue, boost customer experience, and help small businesses prosper, the organization has led the market.

    Its products incorporate revenue, branding, eCommerce, IT, and analytical insights into a unified system, despite the fact that it is largely a CRM software company.

    It offers small businesses specialized sales, branding, and support services, as well as a renowned Essentials-level platform for general use. For each of these considerations and more, we recommend Salesforce as the best CRM system.


    Folio3, a Software Powerhouse established in 2005, is one of the leading eCommerce solution providers for SMBs and Fortune 500. The Company has expertise in diverse industries such as Animal Care, Retail, Automotive, Food and Agriculture, and Health care. From ecommerce store design and development to full-scale ERP deployment and integration, Folio3 has done it all.