What Is Salesforce Commerce Cloud CMS? An Ultimate Guide

According to research, eCommerce fetched around $2,723,991 million in 2021, and the market share is constantly increasing. Keep!

Given the massive potential, businesses need to create reliable eCommerce platforms that can help businesses connect with B2C and B2B consumers seamlessly.

Fortunately, Salesforce has covered you with Salesforce Commerce Cloud, creating a self-service and seamless consumer experience. Read on to know more!

What Is Salesforce Commerce Cloud CMS? An Ultimate Guide

Salesforce is one of the best CRMs out there that allows businesses to keep a check on their consumers and bridges the gap between businesses and customers by optimizing eCommerce, sales, and marketing processes.

The employees can access the relevant information, given the user-friendly interface. 

Similarly, they have launched Salesforce Commerce Cloud CMS, which is a unified cloud-based platform. It’s developed as a SaaS solution for businesses and makes it easier for businesses and customers to interact with each other.

Salesforce Commerce Cloud has a multi-tenant infrastructure that offers smart eCommerce solutions.

So, if you want to spike up the business’s eCommerce growth, we are sharing everything you need to know about Salesforce Commerce Cloud CMS!

What Is Content Management System in SFCC and How is it Important?

Content management systems are software applications that allow users to create, collaborate on, edit, store, and publish digital content.

Salesforce Commerce Cloud CMS is one of the best options as it allows the users to create and manage the content – it also optimizes content delivery. The users can select the content format and create customized content types. 

Drafting the content is optimized and there is no need for technical experience.

Salesforce Commerce Cloud CMS has multilingual and translation support, which allows the users to scale the eCommerce store and allows the users to customize the permissions, promising better collaboration without compromising on the business standards. 

It allows content creators to create content collections. Salesforce Commerce Cloud CMS is a hybrid process, which allows the teams to create content at one location and it’s synced to the digital touchpoint.

There is a commerce page designer and experience builder that helps create a unique experience and drag the content components on the forums, storefronts, portals, and websites. 

The best thing about Salesforce Commerce Cloud CMS is that it’s developer-friendly, making it easier for Salesforce B2C Commerce developer and design teams to create customized stores.

There are headless APIs available for smooth delivery of the content. Also, Salesforce Commerce Cloud development helps transform the data into visual content. 

How To Easily Manage Content Through Salesforce Commerce Cloud Content Assets and Cool Tools?

Salesforce commerce cloud integration provides content assets to the users, including videos, graphics, and HTML text.

The businesses can utilize the content assets to provide non-product-related information, such as support pages, tips, size charts, and sales. These content assets are stored in the libraries for easier access. 

In addition, the other tools can be used to create and manage the shared libraries, assign the site to the content library, copy the private contents, define the file structure and organize the content, and import the content assets into the libraries.

Last but not least, it allows the users to edit the content assets and customize the asset behavior. 

Benefits of Content Management System in SFCC

Salesforce Commerce Cloud CMS allows businesses to understand the customer base, develop an emotional connection, carry out commercial operations, measure consumer satisfaction, and conduct data analysis. It brings together order management, store operations, POS, digital commerce, and AI. Some of the benefits of SFCC include;

1. Management & Marketing 

Salesforce helps create an eCommerce storefront with mobile-friendly and customizable features.

There are pre-built and open API integrations available. It allows businesses to manage the catalogs, products, and processes across the website and categories. In addition, it helps launch promotions and campaigns. 

There is native targeting available according to the traffic channel, location, and customer behavior. SFCC also has multi-site management available.

As far as marketing is concerned, it can add extensions for various social media platforms, including but not limited to Instagram and Facebook.

There is an in-store aisle that allows the customers to find and compare the products. 

2. Order Management

The enterprise inventory feature allows the users to represent the available inventory to the personnel, irrespective of their location.

In addition, there is distributed order management available that allows the users to process invoices, taxes, and payments. Also, the order data feature allows businesses to access different order processing phases, ranging from product development to delivery. 

3. AI

With the AI features, the eCommerce store produces product recommendations as it helps deliver a personalized shopping experience – it offers products based on the consumer’s interests.

There is a predictive sort feature that offers automated product personalization, so you don’t need to scroll through the website pages. 

SFCC also offers insights about the product sales, such as key products in a specific category, the items that are purchased together, and basket analysis.

There are also search dictionaries available with which it gathers different website searches and also offer synonymic keywords.

To illustrate, whenever the customer searches for red, the website will show results for crimson, ruby, and burgundy.

You Might Want To Read These Articles:

1) Performance Salesforce Commerce Cloud
2) Salesforce Storefront
3) Salesforce Commerce Cloud Business Manager
4) Ecommerce Integration With Salesforce
5) Salesforce Commerce Cloud Abandoned Cart
6) Oracle vs Salesforce

Final Words

Salesforce Commerce Cloud is one of the leading eCommerce solutions for retailers as well as brands. It’s an advanced and smart platform that empowers businesses to deliver exceptional online shopping experiences.

However, you’ve to ensure the correct installation of the system, so you can hire a Salesforce Commerce Cloud consultant. All in all, it’s a reliable way of nurturing leads and driving sales conversions.

FAQs

Does Salesforce Commerce Cloud have a CMS?

Yes, Salesforce is a CMS platform that’s built on top-notch CRM, promising a personalized shopping experience to customers. 

What is Salesforce Commerce content management system?

Salesforce Commerce CMS is a hybrid platform, which allows businesses to create, organize, edit, and manage digital content from one location. In addition, it can help share content by publishing it to different channels. 

How do I use CMS in Salesforce Commerce?

The Salesforce Commerce Cloud can be installed with the help of a developer and businesses can use it to create content from one location. In addition, it can syndicate it to the digital touchpoint.