Connecting your Shopify store to Walmart Marketplace opens doors to over 120 million monthly visitors and positions your products alongside one of America’s most trusted retail brands. This Shopify Walmart integration creates a powerful sales channel that combines Shopify’s e-commerce capabilities with Walmart’s massive customer base.
Summary
This comprehensive guide covers everything you need to successfully integrate Shopify with Walmart Marketplace:
- Partnership Overview: How the Shopify-Walmart collaboration creates opportunities for small and medium-sized businesses to reach Walmart’s vast audience
- Integration Methods: Step-by-step instructions for connecting your stores using Shopify Marketplace Connect and third-party integration apps
- Eligibility Requirements: Detailed breakdown of what you need to qualify as a Walmart Marketplace seller, including tax documentation and business standards
- Product Management: How to sync inventory, optimize listings, and manage orders across both platforms from your Shopify dashboard
- Top Integration Apps: In-depth reviews of the five best apps that streamline the Walmart Shopify integration process
- Benefits & Performance: Real metrics showing how this integration can boost sales by 60% or more in the initial phase
How Shopify Walmart Integration Works
The partnership between Shopify and Walmart, formed in 2020, creates opportunities for small businesses to reach Walmart’s 120 million monthly visitors. With over 1 million Shopify merchants and Walmart’s $172 billion in sales, this collaboration challenges Amazon’s marketplace dominance.
The Shopify Walmart integration uses Shopify Marketplace Connect to sync your product catalog, inventory, and orders in real-time. Unlike Amazon’s open enrollment, Walmart maintains selective quality standards, creating less competition while providing access to a massive audience. The platform experienced 74% e-commerce growth during the pandemic, demonstrating its rapid expansion.
When you integrate Shopify with Walmart, you manage listings directly from your Shopify dashboard. Changes to products, pricing, or inventory automatically sync to Walmart Marketplace. The platform offers free two-day shipping eligibility, in-store returns, and Walmart Fulfillment Services integration for seamless operations.
Step-by-Step Guide to Integrate Shopify With Walmart
Step One: Set Up Your Shopify Store
You need a fully operational Shopify store before connecting to Walmart Marketplace. The platform provides tools for creating your storefront, managing products, processing payments, and engaging customers. If needed, Shopify experts can customize your store for specific requirements.
Ensure your store has products listed, payment gateways configured, and shipping methods established. This foundation enables smooth data transfer between platforms.
Step Two: Apply for Walmart Marketplace
Visit Walmart Marketplace and submit your seller application through their five-step registration process. You’ll need:
- US mailing address and W9 Tax ID (no SSNs accepted)
- Business verification documents proving name, address, and legal standing
- Product identifiers (GTIN, UPC, or ISBN codes)
- Fulfillment capability documentation
- International return address if applicable
Complete the product integration and shipping sections. Approval typically takes 5-7 business days. Walmart evaluates product fit, business history, and service capability. Prior marketplace experience strengthens applications.
Step Three: Install Walmart Marketplace as a Sales Channel
After approval, add the Walmart sales channel in your Shopify admin. Navigate to integrations, search for Walmart Marketplace, and install the app. Enter your Shopify URL and Walmart client ID and secret to authenticate the connection.
Choose your import method:
- All Products: Transfer entire Shopify catalog
- Filter by Attributes: Select by vendor, type, or collection
- Published Products Only: Import visible retail items
This flexibility lets you test with select products before scaling.
Step Four: Configure Your Walmart Dashboard
Complete your Walmart Seller Center profile to authorize your account. The product management section lets you edit details, update images, adjust pricing, manage inventory, and preview customer views. Bulk upload features save time with multiple products.
Configure notification preferences for new orders, inventory warnings, and performance metrics. These alerts help maintain Walmart’s service standards.
The Five Best Shopify Walmart Integration Apps
CedCommerce Walmart Connector
As Walmart’s official integration partner, CedCommerce offers real-time synchronization, bulk listing with attribute mapping, and automated inventory updates. The repricing feature adjusts prices automatically to win the Buy Box. Supports partial order fulfillment and provides dedicated support for technical issues.
Sellbrite Multi-Channel Integration
Sellbrite manages inventory across eBay, Etsy, Amazon, and Walmart from one dashboard. Customizable listing templates ensure consistency, while multi-warehouse features prevent overselling. Handles tracking, fulfillment, and customer communications efficiently across all channels.
ExportYourStore with AI Automation
AI-powered features generate SEO-optimized titles and descriptions for Walmart. Automatically fills missing fields, matches categories, and syncs inventory in real-time. Smart dashboard tracks revenue and performance with custom automation rules.
GeekSeller Walmart Integration
Focuses on reliability with comprehensive Walmart Fulfillment Services support. Advanced listing tools optimize search visibility. Responsive support team provides personalized onboarding and quick troubleshooting.
DPL Walmart Integration
Offers bulk product transfer with SKU-based synchronization. Automates order management, including acknowledgments, returns, and refunds. 24/7 support with straightforward setup for non-technical users.
Essential Features of Shopify Walmart Integration
The integration provides robust product management tools for bulk uploads, attribute mapping, and category organization. Real-time synchronization automatically updates product details, prices, inventory, and images across both platforms, eliminating manual work and preventing overselling.
Flexible product control lets you remove and re-add items to Walmart without Shopify deletion or re-review. Promotional campaign management enables scheduled discounts with automated price changes. Comprehensive order management accepts partial fulfillments to prevent cancellations.
Advanced shipping configuration handles exceptions for expedited delivery, freight items, and high-value products. Reusable templates streamline new product additions while ensuring accurate delivery estimates.
Requirements to Sell on Walmart Through Shopify
You must be US-based or possess a valid US Tax ID (no SSNs accepted). All products require GTIN, UPC, or ISBN codes complying with GS1 standards. Your catalog must follow Walmart’s Prohibited Products Policy.
Walmart evaluates on-time delivery rates, order cancellation rates, and customer service response times. You need either Walmart Fulfillment Services or a B2C-capable US warehouse with return processing. Prior e-commerce or marketplace experience strengthens applications, though new sellers can apply with firm business plans.
Key Benefits of the Walmart Shopify Partnership
Reach 120 Million Monthly Shoppers
Walmart.com attracts over 120 million unique visitors every month, providing immediate exposure to a massive audience without requiring years of brand building. The Shopify Walmart integration places your products alongside Walmart’s first-party inventory, lending instant credibility to your brand.
This reach proves particularly valuable for small and medium-sized businesses lacking large marketing budgets. Instead of spending thousands on customer acquisition, you tap into an existing audience actively searching for products to purchase.
Built-In Trust and Brand Credibility
Customers trust Walmart’s curation process and return policies, which transfers directly to marketplace sellers. Shoppers feel confident purchasing from third-party sellers when backed by Walmart’s 60-year retail reputation.
This trust advantage accelerates the buying decision compared to unfamiliar independent e-commerce stores. First-time customers convert at higher rates when shopping through Walmart Marketplace versus standalone merchant websites.
Commission-Only Pricing Model
Unlike platforms charging monthly subscriptions, Walmart charges zero upfront fees or monthly maintenance costs. You only pay referral fees ranging from 8-15% per sale depending on product category.
This commission-only structure reduces financial risk, especially for new sellers testing the marketplace. You’re not committed to ongoing expenses if initial sales don’t meet expectations. The model also scales naturally with your success.
Free Two-Day Shipping Program
Products eligible for Walmart’s two-day shipping receive preferential placement in search results and see conversion rate increases up to 50%. Fast shipping has evolved from a luxury to an expectation for online shoppers.
The two-day shipping badge signals reliability and quality, improving your competitive position against other sellers. This single benefit can dramatically impact sales velocity and overall marketplace performance.
Walmart Fulfillment Services (WFS)
WFS handles end-to-end fulfillment, including warehousing, picking, packing, shipping, customer service, and returns management. The service operates similarly to Amazon’s FBA but often with lower costs and faster onboarding for approved sellers.
Using WFS automatically qualifies products for two-day shipping and improves your seller performance metrics. The service reduces operational burden significantly, letting you focus on product sourcing and business growth instead of logistics.
Omnichannel Selling Opportunities
Select Walmart Marketplace products qualify for in-store pickup at physical Walmart locations nationwide. This omnichannel capability bridges online and offline shopping, providing convenience that purely online retailers can’t match.
In-store pickup reduces your shipping costs while giving customers immediate product access. The option also exposes your brand to in-store foot traffic, potentially converting physical shoppers into online customers for future purchases.
Lower Competition Than Amazon
Walmart’s selective approval process creates a less saturated marketplace compared to Amazon’s open enrollment. Fewer sellers competing in most categories means better visibility for approved merchants and higher profit margins.
The curated approach prioritizes quality over quantity, giving serious sellers advantages that mass-market platforms can’t provide. Less competition translates directly to more sales opportunities for approved merchants.
Maximizing Sales Performance on Walmart Marketplace
Optimize product listings by crafting 50-75 character titles with primary keywords, brand names, and key features. Write 150-300-word descriptions using bullet points for scanability. Upload 4-8 high-resolution images (minimum 1000×1000 pixels) on white backgrounds following Walmart’s requirements.
Maintain competitive pricing for price-conscious Walmart shoppers. Use repricing tools for automatic adjustments based on market conditions. Monitor your Listing Quality Score (LQS) and maintain scores above 80% for better search placement. Complete product attributes, competitive pricing, and fast shipping all contribute to higher scores.
Pursue Pro Seller status for increased visibility, referral fee discounts, and priority support. Pro Sellers report 15-25% higher conversion rates. Leverage Walmart Connect advertising with sponsored products and display ads to accelerate growth. Respond to customer inquiries within 24 hours and resolve issues professionally to maintain strong seller metrics.
Frequently Asked Questions About Shopify Walmart Integration
How Do I Hire an Expert for Shopify Walmart Integration?
Check portfolios for Walmart-specific projects and client reviews. Verify experience with Shopify marketplace integrations like Amazon, Stripe, or QuickBooks.
Can You Upload Products From Shopify to Walmart?
Yes. Use the Marketplace Connect sales channel or third-party integration apps to transfer products individually, in bulk, or with automatic syncing.
What Is Folio3’s Shopify Integration With Walmart Cost?
Pricing varies based on catalog size and complexity. Contact their team for a customized quote.
How Do I Dropship From Walmart to Shopify?
Use integration apps like Amazon DropShipper + Walmart, Sellbrite, or MultiChannel Sales Manager that support dropshipping workflows with automatic order routing.
How Long Does Walmart Marketplace Approval Take?
Standard applications: 5-7 business days. Regulated categories or international sellers: 2-3 weeks.
Can International Sellers Use Shopify Walmart Integration?
Yes, if you obtain a US Tax ID and meet all requirements. You need US-based fulfillment or Walmart Fulfillment Services.
What Products Are Prohibited on Walmart Marketplace?
Weapons, counterfeit items, recalled products, illegal substances, and items violating intellectual property rights. Review Walmart’s Prohibited Products Policy before applying.
Do I Need Walmart Fulfillment Services to Sell on the Marketplace?
No, but WFS strengthens your application and improves performance metrics. You can fulfill orders through your own US warehouse if it meets Walmart’s standards.
How Does Pricing Work for Walmart Marketplace Sellers?
No monthly fees or upfront costs. Referral fees range from 8 to 15% per sale, depending on category.
Can I Sell the Same Products on Amazon and Walmart?
Yes. Multi-channel selling diversifies revenue and reduces platform dependency. Use integration apps that support multiple marketplaces for efficient management.
Key Takeaways
- The Shopify Walmart integration provides access to 120 million monthly Walmart visitors with automated inventory syncing and centralized order management.
- Applications require US business registration, product codes (GTIN/UPC), fulfillment capabilities, and demonstrated e-commerce experience.
- Five top-rated integration apps streamline the connection process: CedCommerce, Sellbrite, ExportYourStore, GeekSeller, and DPL.
- Sellers can expect 60% or higher sales increases in initial phases by leveraging Walmart’s trusted brand and optimized product listings.
- Zero monthly fees with commission-only pricing (8-15% per sale) reduces financial risk compared to subscription-based marketplaces.
Conclusion
The Shopify Walmart integration provides access to 120 million monthly shoppers with automated inventory management and centralized order processing. Following this guide helps you navigate the application process, select the right integration app, and optimize performance for sustainable growth.
Ready to connect your store? Contact our integration experts to discuss your requirements and launch your Walmart Marketplace presence.
