What Are The Benefits of AEM Salesforce Integration – Salesforce Commerce Cloud VS AEM
Last Updated | April 22, 2023
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With intense competition, ecommerce businesses may struggle to mark their presence and gain any foothold in the industry.
Read out to know more about Salesforce commerce cloud vs AEM and how each of these robust platforms can help online merchants to streamline their operations and gain strong foothold in the market!
Questions about scaling commerce? Read this article Salesforce eCommerce integration and What is Salesforce Commerce Cloud Pricing? The Ultimate guide to having a better understanding of the topic.
Introduction
Utilizing mission-critical systems have become integral for businesses in the tech-driven ecommerce industry.
Out of the lot, Salesforce is one of the most used CRM that is empowering online merchants to streamline critical business functions for higher efficiency and profitability. It has the capacity to hold important business data about customers and prospects.
It provides dashboards and reports, so businesses can make smarter decisions.
The system offers various tools and features, making it convenient for businesses to manage their administration, marketing, and other business functions, while also enabling them to optimize customer experience and achieve their sales goals.
Modern businesses leverage digital assets like infographics, documents, apps, images, and videos to enhance the user experience and build stronger consumer-brand relationships.
For this reason, offering personalized and relevant content to the users is extremely important at every stage and across different channels – it requires well-designed, efficient, multifaceted, and robust digital solutions, which brings us to AEM, commonly known as Adobe Experience Manager.
Questions? Ask about Salesforce Commerce Cloud implementation, or anything else. Also, Read this Guide What Is Salesforce Commerce Cloud
What Are the Benefits of AEM Salesforce Integration – Salesforce Commerce Cloud VS AEM?
Salesforce Commerce Cloud has become the most preferred option for businesses to boost productivity and achieve results.
Ranging from sharing financial data to optimizing customer sales, sales opportunities, and customer experience, and Salesforce B2B Commerce integration solutions, the platform provides online merchants critical support across all crucial business functions.
However, even with various tools meant to improve customer experience, merchants still face a lot of issues concerning content delivery and provision of seamless customer experience.
That’s where AEM Salesforce integration comes into play. AEM is Adobe Experience Manager, which is a content management system. It’s designed and offered by Adobe Experience Cloud.
Read about How To Go Headless With Salesforce Headless Commerce
AEM Salesforce integration offers dynamic and convenient digital asset management with social engagement, document management, and community connection portals.
It can be integrated during Salesforce Commerce Cloud development and is used as a central workstation by the creative business teams.
It helps streamline the work processes and allows the team to operate in unison, irrespective of the locations. In addition, it helps deliver digital media to users across various channels. AEM Salesforce integration simplifies the management, optimization, and delivery of content.
Read about top Salesforce trends that will help businesses keep up with all the latest Salesforce future developments
The teams don’t need to switch the systems to complete a process, which increases productivity.
It eliminates the need for conducting manual tasks, which not only quickens up the business operations but also eliminates errors. It offers automated checks and balances to ensure the content is accurate.
The system integration allows the users to access the data from different systems. In addition, integrating two systems together allows the teams to work in the system they prefer, promising streamlined communication and information sharing.
The AEM Salesforce integration helps automate the workflows with the point-and-click system.
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Comparison of Adobe Experience Manager Vs. Salesforce Commerce Cloud
Since eCommerce has become a future of every business and it’s become essential for online merchants to optimize their stores with the right tools and platforms.
But, before you hire a Salesforce B2C Commerce developer for AEM Salesforce integration, it’s important to understand the differences between Salesforce Commerce Cloud and AEM!
Adobe Experience Manager
AEM is designed to offer advanced controls for user access and access video analytics. In addition, it has a smart searching feature, which improves the consumer experience.
It is a full-range content management system and there is a powerful AI system that helps track the content from the interface. The users can also create and edit the email templates as well as the web pages.
There is an auto-text summarization feature available that helps reformat the texts for small screens, so you don’t have to make the drafts again and again.
In addition, there is a forms option available that offers scalable authoring and allows the business’ employees to personalize data collection with the drag-and-drop feature. Also, you can create new forms and follow specific themes.
As far as the pricing and plans are concerned, the licensing fee can go over $200,000.
However, the price is subject to the features and packages you select – this is an enterprise platform and the installation is customized according to the consumer’s needs. For this reason, there is no standardized information available!
Salesforce Commerce Cloud
Salesforce Commerce Cloud is a great option that allows businesses to provide personalized product recommendations to potential consumers, depending on their digital interactions, including but not limited to abandoned carts, wish lists, and checkout.
In addition, it provides insights into the merchandising strategy by offering the products the consumers purchase frequently.
There is a predictive sort feature that navigates the consumers’ search and purchase history. It actually helps consumers find the preferred products quicker, be it on mobile or desktop screens.
The best thing about SCC is that it improves the website’s search experience by offering suggestions to complete the search process and show the most trending and popular keywords.
Salesforce Commerce Cloud is also a more convenient choice as you don’t need to be worried about PCI compliance.
As far as the pricing is concerned, B2B commerce costs $4 per order for a starter, $6 per order for growth, and $8 per order for a plus plan. On the other hand, the B2C clients have to pay 1% GMV for the starter, 2% GMV for growth, and 3% GMV for a plus plan (all the costs are annual).
Benefits of Integrating Salesforce Commerce With AEM
AEM Salesforce integration helps integrate the essential features of content management and store management, which empowers businesses to streamline their workflows. Some additional features include of the integration include;
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Improved Asset Management
AEM is designed with DAM, which offers enterprise-level metadata, visual searching, smart tagging, and multilingual asset management to help businesses with the storage, management, and searching of assets.
In addition, AEM has a brand portal that allows the marketing teams to share the assets with external teams and partners. Also, the insights are available to determine the interaction, engagement, and consumption of the digital assets.
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Cloud Integration
The cloud integration feature is an effective way of bridging the digital asset management and marketing aspects of the business.
It’s an apt way of simplifying the workflows, which improves the delivery of high-end content. There is full cloud support available that allows the users to address business needs.
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Security
This is one of the most reliable and secure CMS platforms that ensures top-notch protection and privacy of vulnerable data.
It supports multiple authentication protocols, including LDAP, SSO, and SAML. In addition, there are AEM security hotfixes available to optimize the store’s protection and security.
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Intuitiveness
There is a touch user interface feature that promises a seamless authorization process across different devices. The editors will be able to create the content fragments and disperse them to different channels to deliver a consistent user experience.
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User Experience
AEM has the capacity to scan the content and assign the tags and metadata to the content assets automatically.
It’s beneficial when you have to upload multiple amounts of content without adversely impacting the SEO. In addition, the users will be able to edit the assigned tags and support a quick search to look for required media, promising better efficiency.
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Improved Workflow Management
The integration helps streamline the workflow by setting up different workspaces for multiple projects according to different requirements.
Businesses can assign a role to the employees, which helps harmonize the workflow. In addition, there are annotations and comments that help provide feedback, leading to higher productivity.
Final Words
Marketing is more than developing customer experience on the website and it’s important for businesses to observe the analytics, target the right audience with the right message, and create campaigns for better sales funnels.
For this reason, it’s recommended that you focus on Salesforce Commerce Cloud development and hire a Salesforce Commerce Cloud consultant to integrate right tools for your store.
Integrating AEM with Salesforce helps enhance versatility and allows businesses to leverage various features to offer an improved user experience.
FAQs:
Does AEM integrate with Salesforce Commerce Cloud?
Yes, AEM integrates with Salesforce Commerce Cloud and it’s a reliable option for different industries, including eCommerce, retail, media and entertainment, manufacturing, and financial services. That’s because it helps centralize the data and scale the customization.
Does Salesforce Commerce Cloud integrate with Adobe?
Salesforce Commerce Cloud is only one part of optimizing the consumer experience but it needs other integrations. So, it can be integrated with Adobe as it helps connect the data and put it into action to meet and exceed consumer needs.
What is AEM integration?
AEM integration can connect the forms and communication processes to offer a seamless consumer experience from acquisition to retention stages. In addition, the forms are mobile-compliant and automated, promising a better experience across different channels.
Is AEM a CRM?
Adobe Experience Cloud is a CRM platform that includes multiple tools to help businesses manage different sides of customer engagement strategies. However, AEM is a CMS and is only part of AEC.
