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Shopify Promo Code and Custom Bundle Feature Development

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Shopify Promo Code and Custom Bundle Feature Development
About Rose Inc

About

Rose Inc.

Rose Inc. is a science-based high-performance color and skincare company founded by Rosie Huntington-Whiteley. It is a digital hub for individuals interested in the latest beauty trends, skincare routines, wellness practices, and lifestyle inspiration.

Rosie has partnered with Amyris on this venture. Amyris, Inc. is a biotechnology company known for its work in synthetic biology and sustainability. The core focus of Amyris is on engineering microorganisms to produce valuable compounds through fermentation processes.

Industry Type:

Cosmetics

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Number of employees

140

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Solution

Promo code and custom bundle feature

Challenges

  • Shopify’s lack of built-in bundle functionality presented our biggest challenge.
  • Shopify does not offer multiple discount options on the checkout page or promo code features on the cart page. 
  • Ensuring the website’s performance, responsiveness, and reliability required support from an experienced Shopify Plus development company for a seamless user experience.
  • Technical issues or downtime would be considered problematic.

 

Rose Inc - Challenges

Solution

Roseinc.com

Rose Inc Mock Screen

  • We faced a significant challenge with Shopify's storefront API, which does not support the application of promo codes. Without a native mechanism to apply codes before checkout, we had to seek alternative solutions. Our approach involved creating a custom mini-cart using Shopify's cart API to collect the necessary data. Thankfully, Shopify's promo code verification API came in handy, although it required us to manually calculate the discounts using enterprise-focused Shopify Plus b2b agency expertise. Consequently, the mini-cart reflects data consistent with Shopify's calculations, and promo codes are applied at checkout to ensure a smooth and accurate transaction process.
  • We Created "bundles" as product variants, offering different combinations of products in a single product listing for customers to choose from the desired variant.

Results

  • Bundles allowed customers to purchase more items, as they saw value in buying combinations of products at a discounted price, resulting in increased sales for Rose Inc.
  • The user experience was enhanced because bundles simplified the shopping process, presenting related products together.
  • Bundles created opportunities for marketing campaigns and cross-selling strategies.
  • Offering bundles helped Rose Inc. stand out and unlocked a competitive advantage over companies that didn’t offer such options.

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