Folio3 offered MetroShoes Warehouse with a headless Bigcommerce integration which caters to all their customization needs

Folio3 eCommerce > Ecommerce Development Case Studies and Portfolio > MetroShoes Warehouse with a headless Bigcommerce integration


MetroShoes Warehouse

MetroShoes Warehouse is an enormous retailer for shoes and apparel with a retail market experience of 20 years. It has been distributing products in 48 different states in collaboration with some major brand names including Adidas, Nixon, Clarks, etc.
  • Industry Type
  • Shoes and
    Apparel Retail
  • Number of employees
  • 50 - 200
  • Solution
  • BigCommerce


The MetroShoes warehouse wanted limited customizations within their BigCommerce Theme. However, there were a few challenges that Folio3 faced with the integration process.

Some of the major challenges are listed below

  • A huge product catalog with up to 150,000 SKUs
  • Synchronizing and streamlining catalog data between ERP, BigCommerce engine and the storefront.
  • Super-quick faceted catalog search and customized product listing based on product attributes


After carefully analyzing the customer requirements and project pain points, we were able to offer them a headless BigCommerce integration approach. With this headless approach, streamlining the backend data was possible. WordPress was also integrated with BigCommerce using BC4WP plugin for seamless data flow.

A few of the other solutions were also provided by Folio3 to enhance the overall functioning.

  • Headless BigCommerce integration utilizing WordPress as  storefront and Bigcommerce as the backend commerce engine
  • Custom theme and product catalog integration for faster page load times and hence better user experience
  • Enabled super-fast catalog searching by implementing a customized ElasticSearch-based solution
  •  Created in-store availability calendar module for products
  • Implemented intelligent search suggestions mechanism
  • Customized templating capability for the ease of landing page creation and hence increase conversion.




Based on the customizations required by MetroShoes Warehouse, Folio3 provided them with a custom-tailored solution. Utilizing the content-rich capabilities of WordPress as storefront combined with advanced ecommerce features offered by BigCommerce, Folio3 was able to significantly improve user experience and simplify the overall purchasing process.

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