Folio3 offered MetroShoes Warehouse with a headless Bigcommerce integration which caters to all their customization needs

Folio3 eCommerce > Portfolio > MetroShoes Warehouse

About

MetroShoes Warehouse

MetroShoes Warehouse is an enormous retailer for shoes and apparel with a retail market experience of 20 years. It has been distributing products in 48 different states in collaboration with some major brand names including Adidas, Nixon, Clarks, etc.

Industry Type
Shoes and
Apparel Retail

Number of employees
50 - 200

Solution
BigCommerce
Integration

Challenges

The MetroShoes warehouse wanted limited customizations within their BigCommerce Theme. However, there were a few challenges that Folio3 faced with the integration process.

Some of the major challenges are listed below

A huge product catalog with up to 150,000 SKUs
Synchronizing and streamlining catalog data between ERP, BigCommerce engine and the storefront.
Super-quick faceted catalog search and customized product listing based on product attributes

Solution

After carefully analyzing the customer requirements and project pain points, we were able to offer them a headless BigCommerce integration approach. With this headless approach, streamlining the backend data was possible. WordPress was also integrated with BigCommerce using BC4WP plugin for seamless data flow.

A few of the other solutions were also provided by Folio3 to enhance the overall functioning.

Headless BigCommerce integration utilizing WordPress as storefront and Bigcommerce as the backend commerce engine
Custom theme and product catalog integration for faster page load times and hence better user experience
Enabled super-fast catalog searching by implementing a customized ElasticSearch-based solution

Created in-store availability calendar module for products
Implemented intelligent search suggestions mechanism
Customized templating capability for the ease of landing page creation and hence increase conversion.

MetroShoes

Results

Based on the customizations required by MetroShoes Warehouse, Folio3 provided them with a custom-tailored solution. Utilizing the content-rich capabilities of WordPress as storefront combined with advanced ecommerce features offered by BigCommerce, Folio3 was able to significantly improve user experience and simplify the overall purchasing process.

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