Greenlane is the leading global platform for premium cannabis accessories and lifestyle products, operating as a powerful house of brands and omnichannel distribution hub. Greenlane serves established brands (Vera Bradley, TaylorMade, Volcom) alongside emerging custom products lines, and required real-time Shopify support to match their rapid scaling and evolving business requirements.
Greenlane's Shopify stores lacked features that their business model demanded, and they needed ongoing support to adapt the platform to evolving needs without slowing operations.
Shopify's standard features didn't support custom bundle deals or buy-one-get-one promotions that drive cannabis accessories velocity and average order value
Different regions required different pricing due to tax implications, regulatory requirements, and competitive positioning—requiring manual overrides that didn't scale
CBD products face location-specific tax classification that generic ecommerce systems don't handle—Greenlane needed automated regional tax tagging
Greenlane's marketing and operations teams needed rapid feature iterations to support seasonal campaigns, new product launches, and competitive responses
We had supported 5+ cannabis retailers and understood the regulatory complexity, supply chain dynamics, and customer acquisition patterns unique to this vertical.
Rather than one-off projects, we treated Greenlane as an extension of their team, providing sprint-based development that aligned with their release cycles and business priorities.
Features we built (bundles, BOGO, regional pricing) scaled as Greenlane grew from $10M to $50M+ in annual ecommerce revenue without requiring architectural rewrites.
We understood Greenlane's P&L, margin goals, and go-to-market timing. This allowed us to prioritize features based on revenue impact, not just technical complexity.
Folio3 took on Greenlane's Shopify operations as an extension of their team, building features and optimizations on ongoing demand.
We engineered custom bundle and BOGO features using Shopify's variant system—bundles appear as variant options with bundled pricing automatically calculated, while BOGO promotions trigger at the cart stage, automatically adding qualifying free items without customers entering codes.
Regional pricing logic checks customer geolocation (via Shopify's built-in geolocation API) and dynamically displays or restricts product prices based on region. This eliminates manual overrides and ensures pricing consistency across regions.
For CBD tax compliance, we implemented product tagging that automatically classifies items based on state/region and applies correct tax rates. Greenlane's compliance team manages tags in Shopify admin, and tax calculation flows through to checkout automatically.
We optimized page load times through code splitting and lazy loading, achieving 70+ PageSpeed Insights scores. We redesigned the announcement bar with scheduler functionality so Greenlane's internal team can publish and schedule time-limited promotions without developer involvement.
We added shop locator and policies pages, implemented product grouping and variant restrictions, and integrated custom menus that Greenlane's marketing team manages independently.
Greenlane scaled their ecommerce operations with real-time Shopify support that enabled business growth without platform limitations.
Let's build custom features that scale with your business and support your real-time needs.
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