GenoPalate, a pioneering company in personalized nutrition, leverages Shopify’s e-commerce platform to efficiently sell DNA testing kits for personalized dietary recommendations. This case study examines how GenoPalate utilizes Shopify to streamline its operations, expand its reach, and enhance customer experience.
Founded in 2016 by Sherry Zhang, GenoPalate aims to revolutionize nutrition by providing personalized dietary recommendations based on individuals’ genetic makeup. To make its DNA testing kits accessible to a wider audience, GenoPalate partnered with Shopify to establish an online store.