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Bird B Gone | v3 Product Experience Upgrade

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About

Bird B Gone

Bird B Gone is a highly esteemed name in the professional pest control industry, with a specialization in bird control. Founded in 1992, the company’s mission has always been to address bird-related issues humanely and effectively.

Since its inception, Bird B Gone has grown significantly, becoming a leading provider of cost-effective and efficient bird control solutions. The company offers a wide array of products, including plastic bird spikes, bird nets, bird repellers, and bird-off gels, ensuring their customers have everything they need to manage bird problems effectively.

The management of Bird B Gone prides itself on being ‘customer-centric,’ viewing their clients as partners and consistently striving to meet their needs.

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Industry Type:

Wholesale Building Materials

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Number of employees

51-150

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Solution

Product Experience Upgrade

Challenges

Bird B Gone's BigCommerce store was running on the legacy v2 product experience, which posed the following limitations around managing their data and backend user experience:

  • Data Management: Required navigating through multiple tabs for product details, limiting operational efficiency.
  • User Experience: Constraints in customization and SKU management hindered scalability and customer engagement.
As BigCommerce launched the v3 product experience, introducing significant enhancements in usability and customization, Bird B Gone recognized the need for an upgrade to leverage these new capabilities. The new v3 product experience streamlined editing with all product details accessible on a single page in the control panel, improved option and SKU management, and support for advanced features like automatic SKU generation and customizable product options.

Folio3’s expertise as a certified BigCommerce Tech Partner was essential in executing the upgrade plan meticulously. Everything had to go smoothly in order to ensure that no critical functionality on the store broke down during the transition.

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Solution

Folio3 executed a streamlined approach to migrate Bird B Gone's BigCommerce store from the v2 to v3 product experience:

  • Preparation and Assessment: Folio3 conducted a detailed assessment to tailor an upgrade strategy specific to Bird B Gone's needs, focusing on a customized approach for the transition to v3 product experience.
  • Upgrade Process: The first and foremost part of any upgrade/migration activity is ensuring a proper programmatic backup of the store catalog data via the BigCommerce Management APIs. The process then involved dissociating and deleting the legacy product options and option sets. Upon deletion, the prompt to upgrade to v3 was followed and the store was converted into v3 product experience. After the upgrade, the intricate part of recreating and mapping product options to the new experience was performed while ensuring compatibility.
  • Post-Upgrade Support: Following the upgrade, Folio3 provided comprehensive support, including training on managing the upgraded platform effectively and ensuring all configurations were optimized for Bird B Gone's operational requirements.

Bird B Gone

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Results

Folio3’s strategic upgrade from BigCommerce v2 to v3 product experience has transformed Bird B Gone’s catalog management experience. Being braced with the latest Bigcommerce offerings, Bird B Gone can use advanced features more smoothly. This upgrade also equips Bird B Gone with the capability to utilize the latest APIs and multi-storefront capabilities, enhancing their ability to serve customers and manage their products effectively.

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