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Bird B Gone | Magento to BigCommerce Migration

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About Coldesi.com

About

Bird B Gone

Bird B Gone is one of the most sought-after names in the industry of professional pest control, bird control in particular. The company was established in 1992 with the aim to eradicate bird problems in a humane and effective manner.

The company has come a long way since its incorporation and is now a leader in affordable and efficient bird control products. With hundreds of products ranging from plastic bird spikes and bird nets to bird repeller’s and bird-off gels, Bird B Gone provides its customers with the tools and services to take care of their bird problems.

The company’s management describes its mantra as ‘customer-centric’ and states that they consider their customers as partners and are always ready to cater to their needs.

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Industry Type:

Wholesale Building Materials

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Number of employees

51-150

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Solution

Magento to BigCommerce Migration

Challenges

Bird B Gone has a very active online following. The company always strives to provide 100% satisfaction to its customers. While the walk-in customers were catered to flawlessly, the domain where the company had room for improvement was its online eCommerce store.

The company aimed to provide an outstanding user experience and accessibility to its online customer base. The website already had over 100,000 monthly visitors, a number that was growing each day. Providing these online visitors with a unique and long-lasting experience has been the company’s foremost priority.

Bird B Gone’s eCommerce store was built on the community version of Magento 1, an outdated platform that was soon to become obsolete. The problems that the website had are described below:

  • There was a lot of duplication of media files. The same image was being called from numerous sources and was found in various files, making the website heavy due to the excess amount of media files.
  • File duplication was also an issue, which declined the website’s performance.

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Solution

It was imperative for the company to move to another eCommerce platform to resolve these problems. Bird B Gone decided to go with BigCommerce, a powerful eCommerce system that had all the features they needed. To migrate their store from Magento to BigCommerce, Bird B Gone employed the services of Folio3, a leader in BigCommerce implementation worldwide and a trusted tech partner of BigCommerce.

After careful analysis of the problem at hand, Folio3 suggested the following steps towards replatforming:

  • Migrated the store from Magento 1 to BigCommerce.
  • Implemented 301 URL redirects, keeping the website ranking and SEO unharmed.
  • Deleted duplicate files smartly without impacting anything on the website.
  • Optimized product and category pages along with improving the representation of customer data and order details.
  • Since their blog was on WordPress, Folio3 created a custom connector that served as a bridge between BigCommerce and WordPress. The URL structure that Bird B Gone wanted for their blog was “birdbgone.com/blog” instead of a sub-domain. The BigCommerce to WordPress connector created by Folio3 worked flawlessly, allowing Bird B Gone to continue using the WordPress CMS for their blog irrespective of their website being on BigCommerce.
  • Asset migration, such as installation guides, product images, descriptions, etc., was one of the trickiest parts of the whole migration Folio3 had to deal with. All assets were migrated successfully without any problems whatsoever.

Bird B Gone

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Results

The website’s data migration was carried out without any issues and within the specified deadline.

The removal of duplicate data, along with other fixes, improved the site’s performance by almost 70%. Bird B Gone found a trusted partner in Folio3, which delivered more than what it promised, thereby adding another happy client to its portfolio of numerous enterprise-level BigCommerce implementations and migrations.
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