EcoProducts is a leader in providing sustainable and eco-friendly products, primarily catering to businesses and distributors. Their offerings include biodegradable and compostable packaging solutions that support environmentally conscious practices. With a billion-dollar valuation and an established network of distributors, the company has been expanding its B2B e-commerce presence to reach a broader market and streamline its operations.
Recognizing the growing demand for efficient and user-friendly online platforms, EcoProducts sought to transform its legacy e-commerce system into a modern and scalable solution.
Products were sold in different units of measurement (UOM): single units, packs, and cases. The existing ERP system, Oracle NetSuite, managed inventory only at the single-unit level, causing confusion when handling packs and cases. Lack of proper inventory synchronization led to inefficiencies and inaccuracies in stock levels.
The company’s existing e-commerce platform was an open-source, legacy solution, which caused frequent downtime, limited flexibility, and poor scalability. Support from the platform’s vendor was inadequate, affecting resolution times for technical issues.
The company aimed to grow its B2B e-commerce channel to increase reach and efficiency. However, the existing tools and processes were not designed to support the scalability and customization required for an enhanced B2B experience.
EcoProducts required a multi-storefront solution to support its global expansion strategy, starting with the USA and Canada. The legacy system lacked support for region-specific storefronts with independent catalogs and pricing.
EcoProducts faced challenges due to non-standard data management practices, which caused significant issues in inventory management. To address this, a custom middleware solution was developed to bridge the gap between BigCommerce and Oracle NetSuite. The middleware ensured data was handled appropriately by aligning varying units of measurement (UOM), such as single units, packs, and cases, with NetSuite’s inventory system. This solution enabled seamless data synchronization, streamlined order processing, and optimized fulfillment workflows.
To transition EcoProducts from their legacy system to BigCommerce, a comprehensive migration strategy was implemented. The process began with the full transfer of the company’s product catalog, which included thousands of SKUs with varying attributes. Special attention was given to ensure that unsupported attributes from the legacy platform were mapped accurately to BigCommerce’s system, preserving all critical product information. This required the development of custom import and export mechanisms that could handle the complexities of their unique data structure.
Additionally, the migration encompassed the transfer of blog content and other informational materials to maintain continuity in their digital presence. A robust backup system was established to preserve product and category data, ensuring no information was lost during the transition.
To meet EcoProducts’ specific needs for B2B functionality and shipping management, a custom BigCommerce app was developed with the following features:
We leveraged BigCommerce’s multi-storefront feature to create region-specific storefronts for USA and Canada. With inventory being managed on the ERP and the middleware processing all data before it’s fed into the storefronts, it became easier to manage custom catalogs and pricing for each of the storefronts.
Here’s the impact we delivered for Eco-Products:
Custom catalog management application eliminated manual data entry, saving 8 hours per product launch.
Automating order-splitting removed manual intervention, saving 30 to 45 minutes per order daily.
Avoid hiring more than 1 to 2 employees, realizing $80,000 to $90,000 in annual savings.
Shipping restrictions blocked unauthorized chemical sales, ensuring regulatory compliance, eliminating cancellations.
Platform consolidation lifted organic search to 33% of traffic while improving customer support quality.
Multi-storefront capabilities enabled rapid deployment of localized sites for UK and European markets.
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