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    Magento Vs Hybris: Which eCommerce Platform Is Best?

    Last Updated | October 30, 2023

    Selecting the ideal eCommerce platform is a critical decision for online businesses. In this comparison, we’ll explore Magento and Hybris to help you determine which one suits your eCommerce needs best.

    Magento vs Hybris

    Millions of businesses are already engaged in online B2B and/or B2C sales and purchase processes. The proliferation of global eCommerce businesses means that users are forever in a conundrum when it comes to choosing the right platform for themselves. A few conventional names come to mind but Magento and Hybris are two of the most popular enterprise solutions for e-commerce websites globally. Being the two biggest players in the eCommerce playground, there has been an ongoing debate about which platform is best for eCommerce.

    Read Also Shopify vs Wix vs Squarespace

    On one hand, Magento is a PHP-based platform that offers a large number of digital marketing tools to generate quality leads, and promises better analytics, more customization, and unlimited extensions. On the other hand, Hybris is an open channel, cloud-based SAP (Systems, Applications and Products) platform that promises cross-channel eCommerce solutions incorporating sales, marketing, revenue, and customer service.

    Magento development

    To help you make an informed decision between the two platforms, we delve into a detailed analysis to see which platform is best suited to your unique needs. Having read this article, you will get a better idea of which online store builder is perfect for the development of a robust marketplace.

    What is Magento?

    Magento is an open-source eCommerce platform that provides online merchants with a flexible shopping cart system, as well as total control over the look, content and functionality of their online store without relying on Magento development services. Over 240,000 online vendors all over the world rely on Magento’s robust eCommerce platform to lure in customers, turn prospects into sales, and boost revenue.

    In fact Magento accounts for 31.4% of top 100,000 eCommerce sites. Building an ecosystem of 150k+ developers and 300+ professional solution providers, Magento tops the charts when it comes to efficiency, agility and adaptability.

    Magento provides exceptional capability for inventory management, catalogue management, product management, and order management, as well as a stellar customer support, intuitive search technology, multiple payment gateways and shipping options, multilingual and multi-currency support, over-the-top analysis and reporting, and highest level of customization offered by any platform.

    Read also: Magento vs AEM: Which is Good for Businesses?

    You can easily integrate hundreds of third-party add-ons and extensions to extend the functionality of Magento store. Being an SEO-friendly content management system, Magento offers amazing URL structure and meta-implementation options required for SEO. Famous brands that rely on Magento include:

    • Bed, Bath, and Beyond
    • Fred Perry
    • Hermes
    • Christian Louboutin
    • Chrysler
    • Graze
    • Easy Spirit
    • Cox & Cox
    • Paul Smith
    • Misguided
    • Coca-Cola
    • Ford
    • Oliver Sweeney
    • Jaguar
    • Land Rover
    • Nestle Nespresso
    • Nike
    • Monin
    • Liverpool
    • Sigma Beauty
    • Olympus
    • Omega
    • Kurt Geiger
    • Warby Parke

    What is Hybris?

    With its blend of customer behavior analysis, extensive support, and scalability, SAP Hybris is used by many enterprise companies to power their applications. In essence, SAP Hybris is a huge family of products that work together to deliver an ideal customer experience. SAP Hybris not only provides easy channel communication for B2C, B2B, merchandising and more but also enables analysis of customer behavior in real-time.

    SAP Hybris touts itself as an Omni channel commerce solution that helps in distinct customer engagement. SAP Hybris helps big organizations with 1M-10M dollars in revenue, in cutting costs, saving time and reducing complexity, which further helps in achieving excellent customer experience.

    Read More: Shopify Vs LightSpeed Ecommerce 

    Merchants are switching to Hybris because its hassle-free Product Content Management enables merchants to provide better custom engagement and better customer experiences when looking at products. Recently, SAP developers ditched the Hybris architecture and built SAP Commerce Cloud on top of SAP Hybris. This has further enhanced Hybris’ eCommerce capabilities pertaining to CRM, Marketing Automation, and other data integrations. Hybris has been implemented by global enterprises such as:

    • Samsung
    • Nike
    • Verizon
    • Adidas
    • Lebara
    • Vodafone
    • Electrolux
    • Gartner Group
    • Volkswagen
    • Forrester Research
    • Carlsberg
    • Sunrise
    • Tui Travel
    • Papa Murphy’s

    Magento vs Hybris

    Magento Pros Magento Cons
    An open-source platform allowing source code modifications for customized templates and functionality. Expensive, with the Enterprise version starting at US$14,420 and the Premium Enterprise version at US$49,990/year.
    Enables segmentation of buyers based on demographics, purchase history, and user activity, allowing for targeted promotions, pricing, and content. Flexible architecture, while allowing unparalleled customization, makes the platform more time-intensive to customize.
    Strong community support with over 150,000 developers and 300 Magento partners. Reliance on third-party hosting necessitates choosing a reliable hosting provider.
    Mobile-friendly, ensuring a seamless viewing experience on mobile devices.
    Rich in features including multiple storefront management, multi-language and multi-currency support, and search engine friendliness.
    Magento CMS enables the creation and management of multiple online stores from a single administrative panel.


    Hybris Pros Hybris Cons
    The platform enables seamless business functionality through a central Order Management System. Since Hybris is a new entrant, it still has a small community.
    Ability to integrate with other SAP products. Hybris integrations start at the $50k mark, which is a lot as compared to Magento and other similar platforms.
    SAP Hybris solutions for Sales enable you to engage your customers dynamically in the ever-changing market and digital enterprise workflows. It’s a robust platform with lots of complex features, which is why it has a steep learning curve. Intensive training is necessary to become a proficient user.
    Consolidates “management of multiple business models, channels and markets” in one system. It’s adaptable, but unlike Magento, you have to invest a lot of time and money into customizing it to suit your needs.
    Offer an Omni channel commerce experience, where a customer’s experience is similar across all channels.


    Magento integration

    Magento vs Hybris: Integration

    When we talk about Magento integration services with Hybris, Magento definitely takes the cake here. The platform offers a much wider list of integrations than its competitors. Developers can easily create new apps and plug-ins, as well as install extensions without fearing compatibility issues on Magento, In order to extend the functionality of their stores. On the Magento marketplace, you can find all new integrations such as TaxJar, Bronto, Avalara’s AvaTax, and Instant Search.

    Magento also supports integrations with Interprise Suite ERP, Embedded ERP, BankPayment, eBay, WebShopApps, MatrixRate, PayOne, CashOnDelivery, ShipWorks, MageMonkey, MailChimo, BeeTailer, DebitPayment, MigraShop, SOFORT, Twitterm ePay, Facebook, DHL, Ingenico and many others. On the other, Hybris offers limited choice when it comes to third-party integrations. The only available integrations for Hybris are CSV, SAP CRM, Data Hub, ERP, and ImpEx.

    Magento vs Hybris: Features

    When we compare the features of both Magento and Hybris, Magento offers a modern, drag-and-drop tool to let you create and launch new compelling content in a matter of minutes, and deliver best-in-class shopping experiences without the need for developer support. For companies with multiple stores and branches, Magento enables them to set up various business lines, storefronts, and brands.

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    Magento offers plenty of free and paid themes through third party providers, to let you design the store of your dreams. Developers find it a breeze to create new apps and plug-ins, as well as install extensions without fearing compatibility issues. Advanced business Intelligence helps drive better business insights and results through data aggregation, analysis, and visualization.

    Another perk of using Magento is that it allows a wide array of payment methods, such as credit cards, payment on account, or alternative options to offer more flexibility to users. Not to mention, Magento offers built-in marketing and SEO optimization tools, mobile friendliness, advanced order and product management, and a stellar customer service. In short, if you are looking to sell products with lower costs and average order value on a B2C online marketplace, Magento offers all the features to let you succeed.

    When we talk about Hybris, It doesn’t fall short on functionality as well. For instance, Hybris lets you segment your audience and tailor your campaigns and offerings in real-time to suit customer preference. Similarly, Hybris allows dynamic customer profiling, where you can map buyer journeys, client interests, and purchase behaviors to model trends and offer product recommendations and similar products.

    Read Also Tailor Brands vs Shopify

    Hybris’ advanced loyalty solutions help you boost engagement and reward your most loyal followers. Whenever you are stuck in a rut, get instant help from SAP online, including the community forum, video tutorials, and the help platform. Last but not the least, enjoy Product Content & Catalog Management, advanced B2B and B2C management, Versatile Document Management, Versatile Document Management, and SalesForce automation when you use Hybris. In short, if you are a large-scale eCommerce company, Hybris is the right platform for you.

    Magento vs Hybris: Customization

    Magento is a highly flexible platform, where merchants have total control over the sales channel. Even if merchants have a minimum coding background or if they hire a Magento B2B Development Company, they can easily customize the open-source PHP code. On the other hand, Hybris is a robust system, so it needs much more time and expertise to personalize. There is a multi-layered system with benefits and limitations for customization. Not to mention, you need to learn Model, Service, and Jalo tiers before you can customize. Here, Magento is a clear winner.

    Magento vs Hybris: Pricing

    The cost of Magento license starts from 20k but it may take up to 100k to implement Magento framework for an enterprise-level client. Even though, the total cost of ownership for a Magento 2 eCommerce platform comes about at 50% less than any other platform.

    On the other hand, Hybris doesn’t have fixed pricing plans for the base platform, and the overall cost depends on the modules included as well the edition (standard/professional/enterprise/limited access editions). But the entry point starts from over $100k/ year for subscriptions and $50k per license. This makes it much pricier than Magento. Visit the official sites of the platforms to find out more information about the packages, which were developed to cater to a certain business type.


    In our quest to find the best eCommerce platform for businesses, we have scoured the features and functionalities of both the giants.  In our in-depth analysis of Magento vs. SAP Hybris (SAP Commerce Cloud), both have proven themselves as robust and powerful CMS. Perhaps your choice of platform should be dictated by the size of your business: Magento for medium and large-sized businesses and SAP Hybris for large-scale online stores, looking to run a gigantic marketplace with great sales capabilities.

    Magento Migration


    1. How to find a Hybris Developer in UAE?

    You can find the best Hybris developers by posting job vacancies on popular job hunting platforms across UAE, such as Monster Gulf, Naukrigulf, and mncjobsgulf. In addition, you should look for best in-class resources across Hybris communities.

    2. Is Magento cheaper than Hybris?

    It is about 50% less expensive to implement a Magento eCommerce website than almost any other kind of platform, including Hybris. An initial Magento 2 setup will cost a company $120,000 per year, but Hybris development entails a $50,000+ license in addition to $100,000+ ongoing subscription per year

    3. Is Hybris affordable for small companies?

    No. Hybris is only recommended for large-scale online stores, looking to run a gigantic marketplace with great sales capabilities. For smaller businesses, Magento may prove to be a better choice.

    4. How is Magento a better platform than Hybris?

    Magento has a much bigger developer support than Hybris. Not to mention, Magento is cheaper, more flexible, offers better customization and integration options, and is able to run without expert need. Magento eCommerce also makes online shopping bigger, quicker and completely customizable. It is also the best multi-channel eCommerce platform as it is fast, optimized and user-friendly. Magento’s strong suit is the host of merchandising features it offers to users as well as its multi-store functionality, with capabilities that facilitate global trade such as multi-currency and multi-language.

    5. Should I hire professional store design companies for Magento stores?

    Yes, hiring professional store design companies will help you design a result-oriented eCommerce store. This is because they can suggest the most attractive store layouts according to the products. In addition, they will know how to increase the user-friendliness of the store.


    Folio3, a Software Powerhouse established in 2005, is one of the leading eCommerce solution providers for SMBs and Fortune 500. The Company has expertise in diverse industries such as Animal Care, Retail, Automotive, Food and Agriculture, and Health care. From ecommerce store design and development to full-scale ERP deployment and integration, Folio3 has done it all.