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    Magento vs AEM: Which is Good for Businesses?

    Last Updated | October 10, 2023

    The world is significantly changing. Products, services, and other conveniences that people didn’t think about over the last decade are what modern consumers enjoy at present. And this is not going to stop, all thanks to technology.

    Talking about conveniences, it’s hard to overlook the growing industry of eCommerce. Today, the question is not about whether to have an online store or not; it’s about finding a conclusion of Magento Vs AEM debate.

    Thanks to such tools that aid the development of online stores, the need to physically visit the stores is reducing every day. As the Co-CEOs of Bigcommerce stated, “By 2020, brick and mortar retail spaces will be little more than showrooms.”

    eCommerce is the future of retail shopping, and there’s no way this transition would stop. Jean-Paul Ago, CEO of L’Oreal, stated, “Ecommerce isn’t the cherry on the cake; it’s the new cake.”

    The entire world is aware of how eCommerce is the future. Therefore, it is important that we help you make the right choice.

    There are many reasons why building online stores are mandatory for companies. Firstly, the tech revolution has led to the rise of mobile device users. As a result of this, the use of the internet has become simple and easy. Modern consumers are tech-savvy individuals, which means they are more about accessing the world through their mobile devices. Secondly, building online stores and managing them is much easier than maintaining a physical store.

    Saying that the rise of eCommerce benefits both the consumers and businesses is downright a fact.

    On one hand, where establishing eCommerce businesses is easy, on the other hand, the use of wrong tools makes the job challenging. This is why choosing the best eCommerce tools is critical for success.

    In the eCommerce industry, Magento and Adobe Experience Manager (AEM) are the buzzwords. These are both powerful tools that make the development and management of online stores convenient.

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    Magento, written in PHP, is a free eCommerce platform. This platform aims to allow retailers and merchants the ability to control the functionality of the eCommerce store along with aesthetics, content, and the overall look. It also allows businesses to integrate a flexible cart system.

    Certain features convince people to partner with Magento development companies.

    • Easy addition and installation of plug-ins as well as layouts.
    • The ability to scale up businesses with functional flexibility.
    • It offers cost-appropriate programs and functionalities.
    • Let’s companies apply various discounts and promotions to consumers.
    • Its compatibility with over 50 payment gateways.

    Magento Vs AEM

    Adobe Experience Manager, popularly known as AEM, is digital asset management, client-server system. Not only does this platform help set up and deploy eCommerce stores, but it also manages them with perfection. In addition, it comes with a content management system. This platform merges digital asset management and content management capabilities, making it a popular choice for most eCommerce business owners.

    Certain features make AEM a popular eCommerce tool.

    • Compatibility with many different marketing tools.
    • Capability to automate content tag and metadata designations.
    • Convenience due to the presence of ready-made components.
    • Ability to provide a centralized system for digital asset management.
    • Allows developers to customize the development as per their requirements.
    • Efficient content management workflow.

    Comparing Magento and Adobe Experience Manager (AEM) – Step by step Guide

    Read More: Shopify Vs LightSpeed Ecommerce 

    Magento vs AEM: Features and Functionalities

    Both AEM and Magento offer a plethora of features and functionalities. While there are some similarities between them, they also bring unique capabilities.


    • Ability to control access/permissions
    • Keeping up with the management through alerts/notifications
    • Presence of efficient CRMS
    • Capabilities such as campaign management, categorization
    • Availability of a content library and functionality of a thorough content management system
    • Customer segmentation
    • Ability to create customized campaigns
    • Capability to import/export data to and from different sources
    • Easy handling with drag/drop functionality
    • Both these platforms allow mobile access
    • They also support multiple languages and can be used compatible with multiple locations
    • Efficient SEO management
    • Effective website management
    • Ability to connect with social media platforms
    • Easy searching capabilities
    • Smart returns management
    • Insightful reporting capabilities


    Magento offers;

    • AB testing
    • Approval Process Control
    • Assessment Management and categorization
    • Easy and seamless collaboration with useful tools
    • Ability to customize templates
    • Data synchronization capability in a perfectly secure environment
    • Document storage and management
    • Ability to add electronic signatures
    • Variety of email templates along with efficient email management and marketing capabilities
    • Availability of a form builder and manager
    • Image editing and capability of full-text searching
    • Efficient inventory management
    • Continuous monitoring functionality
    • Capability to manage multiple stores with several offline functionalities
    • Different options for publishing
    • Ability to manage reviews
    • Easy task management
    • Template management
    • Ability to manage users

    AEM offers;

    • API
    • Effective activity management with a user-friendly dashboard
    • Calendar and channel management
    • Customer and communication management
    • Ability to leverage from de-coupled front and back ends
    • Management of discounts and availability of electronic payments
    • Ability to track engagement level
    • Inventory control
    • Supporting multiple currency types
    • Order management and processing
    • Management of Price / Margin
    • Product catalogs and data management
    • Acceptance of reviews and ratings
    • Efficient generation of sales orders and reports
    • Capability to manage shipment
    • Ability to develop web and mobile apps

    Magento Vs AEM

    What Tools Integrate with Magento?

    Several tools can easily integrate with Magento. These add-ons and third-party integrations help boost Magento’s efficiency, helping businesses stabilize and perform better.

    • Mailgun
    • Piwik
    • Algolia
    • Bugsnag
    • Fastly
    • Cloudinary

    What Tools Integrate with AEM?

    There are many tools that you can connect your AEM with to enhance the performance of your eCommerce business. It can easily connect with non-Adobe platforms to help retail businesses increase their digital footprint.

    • Amazon SNS connection
    • BrightEdge Content Optimizer
    • ExactTarget
    • Facebook Connect
    • Generic Analytics Snippet
    • Machine translation providers
    • Pushwoosh Connection
    • Salesforce
    • Silverpop Engage
    • Twitter
    • YouTube

    Pros of Magento

    There is a good reason why Magento is such a popular platform in the eCommerce industry. Businesses all across the world are significantly benefiting from this integration.

    • It aids the SEO efforts
    • The platform is open-source and flexible
    • Supports and manages multiple languages, stores, currencies, and pricing
    • It has a large community of users and support
    • It is mobile-friendly
    • Supports scalability

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    Pros of AEM

    AEM, besides Magento, is another very powerful and useful tool for eCommerce businesses. IT brings a unique set of benefits that allows businesses to perform at their very best.

    • Capable of managing a large amount of data
    • It allows using creative cloud integration
    • The platform lets users leverage the intelligent search facility
    • An efficient task management solution
    • Supports management of video content
    • Supports multi-site management
    • Helps boost website traffic
    • A wide variety of installation options

    Cons of Magento

    Nothing in this world is perfect, even the powerful eCommerce platform, Magento. There are some shortcomings of this platform that make many skeptical about using it.

    • As compared to others, this platform is expensive
    • Shortage of Magento development companies due to high demand
    • Slow-loading time and time-consuming
    • Demands a dedicated server for hosting
    • The risk of spamming while looking for support is common

    Cons of AEM

    Just like Magento, even AEM has some cons that reduce the efficiency of this platform. Many eCommerce businesses believe these cons are capable of overshadowing the features of AEM.

    • It requires expertise and extensive learning/training
    • The user interface is not the best
    • Demands different sign-ins to use other tools within the system
    • The AEM’s structure is rigid, not at all flexible
    • It is an integrator-dependent tool
    • It is very expensive