Last Updated | June 12, 2020
When it comes to establishing your online business, choosing the ideal ecommerce platform is of the most important aspects – as a well-begun job is half done. Qualities such as customer engagement capabilities along with the ability to provide a smooth online experience, can really help boost your sales. Here is a comparison of Magento vs PrestaShop that will definitely help you choose the perfect solution for your specific needs:
Magento vs Prestashop – Feature Richness
When it comes to features, there is no other platform that beats Magento. It is a highly focused platform that provides powerful tools that are needed to build a robust online eCommerce business.
PrestaShop is not a slacker either, as it offers hundreds of templates and payment gateway solutions. Even though both platforms offer the basic functionalities needed to set up an online store, Magento boasts features that hardly any platform can compete with. If you are looking for a basic online store then pick PrestaShop but if you want more empowering features than Magento should be preferred.
Magento vs Prestashop – Performance
Magento has received negative traction in the past for its performance issues, mainly backend hiccups that users and developers have to deal with. These issues if not resolved tend to result in slower websites.
Compared to this, PrestaShop’s performance is on-point and bears no heavy-duty CMS like Magento, which could slow down website performance.
Even though Magento is mostly misunderstood, the performance PrestaShop offers is better, whereby the customer receives a seamless experience.
Magento vs Prestashop – Support
Open-source platforms get support through documentation and communities around the world. Given that, both the platforms offer extensive official documentation and large communities of users that can help you resolve issues and provide you the support you need.
However, since Magento is a CMS, which is more famous around the world, it obviously has a larger community. The size of the companies that Magento boasts, it is likely that you will get an answer for almost anything.
PrestaShop has been around since 2007, compared to this, Magento was introduced in 2001 and it can be argued that Magento has a bigger user base that offers great support. Moreover, with PrestaShop, you need to rely on users and documentation, as it does not have an official support team; while with Magento, you get official support for every problem you might encounter when you opt for a plan.
Magento vs Prestashop – Security
Both PrestaShop and Magento are designed to provide enhanced security to your store and customers. All major CMSs take standard security measures and are both designed to provide your store and your customer’s robust security.
However, it should be appreciated that despite the level of security offered by the platform, considerable time and effort still have to be put to ensure no vulnerability remains exposed for exploitation. When it comes to that, Magento development offers powerful features that can be used to enhance security.
Magento vs Prestashop – Ease of Use
Working with Magento requires extensive experience and knowledge. Since it is a CMS, a beginner will find it too complex, as installing Magento itself is a task. Compared to that, PrestaShop is relatively easier to install and does not require expert-level knowledge of the platform.
Even after installation, developers may find getting their way around Magento difficult. Either you have the required product knowledge or an excellent developer, Magento will not be a wise decision. In such instances, PrestaShop should be your go-to platform.
Magento vs Prestashop – Pricing
Both platforms are free but there are other costs that have to be incurred in order to structure your business. Basic stores can be set up utilizing the free version of both platforms but to take full advantage of what each of them has to offer, money has to be spent. In this regard, Magento’s Enterprise edition offers the best value for money.
Again, both platforms can make for an excellent choice, however, the ultimate decision depends on your needs. If you want to set up a basic shop of small or medium size, then PrestaShop could be a good choice. But if you want to grow your business exponentially and want to reach out to a wider audience, then Magento can offer that scalability and professional support you would need to resolve issues when they arise.
How is PrestaShop better than Magento?
Even though Prestashop and Magento are close competitors, Magento beats the former by a long shot when it comes to adoption rates and popularity. However, there are certain advantages that give PrestaShop an edge over Magento.
PrestaShop is easy to use the platform, and setting up a small to medium-size online business can be achieved with minimal effort. Installation is easier and less time consuming compared to Magento and the store can be up and running with the help of hosting services. Magento requires external hosting services, without which the store can not function.
And, even though Magento boasts a huge number of features, these may appear bulky at times, especially when you are not looking to get into the complexities. PrestaShop, on the other hand, offers a comprehensive and simple UI that can easily be understood and used. However, it does not allow the level of Magento customization offers.
With the ability to add filters, PrestaShop offers unparalleled search parameters that make searching super easy. Unlike Magento, Prestashop has lesser system requirements and editing is also easier given the number of features it offers.
When comparing Prestashop vs Magento on an initial level, PrestaShop makes for a good choice, offering small and comprehensive packages without requiring expert-level programming knowledge. Even though Magento is also an open-source platform, it is relatively more complicated. Magento is a preferred choice for established merchants who know what they are doing. In terms of SEO, both platforms are almost on the same level.
What are the pros and cons between Prestashop and Magento in the marketplace?
The choice of an eCommerce platform has a huge role to play in the success of your webstore. Even though both Magento and Prestashop are geared for success, there are certain features that make them stand apart.
Prestashop vs Magento – PROS
Installation – While Prestashop offers easy installation, Magento’s a bit complicated.
SEO – Both platforms are considered SEO-friendly.
User Friendliness – Owning to simplicity, Prestashop is easy to understand and use. Magento can be accessed by people with the required technical skills.
Integration – Depending on user needs, both platforms can easily integrate with multiple plug-ins.
Cost – Both platforms can be installed free of charge.
Prestashop vs Magento – CONS
Prestashop offers limited customization options. It requires you to purchase themes, modules, and templates. There is no official support to help you find solutions in the forum.
Magento is an expensive platform and small merchants can not afford it. Since it is highly complex, it takes considerable time for it to be up and running; Plus its monthly maintenance is a lot costly.
Which is the best from an SEO point of view, Magento or PrestaShop?
Attracting more traffic to your website requires your store to be search engine optimized. The responsive nature of your website can really make a difference to your ranking. Other factors such as backlinking and page load speed are also important. On mobile devices, Google algorithm ranks websites based on their mobile-friendliness.
Magento has a simple interface, which has always been responsive. Magento offers a wide range of SEO capabilities, along with free themes. However, Prestashop too assures an SEO friendly website by offering sufficient capabilities such as URL rewriting, premium SEO module and dedicated SEO sections for products.
Why is Magento better than PrestaShop for larger e-commerce sites?
PrestaShop is an ideal solution for merchants looking to establish a small to medium-size business; especially if they have a moderate budget and limited tech skills. Magento, on the other hand, is the ultimate solution for medium or big enterprises, with huge budgets and expert level tech skills.
Both Prestashop and Magento are stable and robust eCommerce platforms. However, they cater to different types of businesses with difficult budgets, demand, and goals. Since you know your business inside out and can consider the peculiarities specific to your operations, the ultimate decision is yours.
Is Shopify or Prestashop better for national e-commerce?
Establishing national e-commerce is not an easy feat and requires a great amount of investment in terms of money, time and valuable resources – checking every aspect is, therefore, a necessary prerequisite. When choosing between highly trending platforms like Shopify and Prestashop, there are few factors that set them apart.
With Shopify, since it is a proprietary platform, there is no need to worry about hosting services and this is already included in the subscription charges. With PrestaShop, you can either take care of the hosting yourself or utilize flexible cloud-hosting offered by the platform for a regular charge.
With self-hosting, you have the option to customize features and the reign remains in your hands or you continuously rely on the provider for your bespoke needs. Otherwise, you have to pay and request for required features and functionality through premium extensions.
If the purpose is to create a custom eCommerce solution provider, PrestaShop makes for a better choice. Requiring more investment at the initial stage, it can prove to be very advantageous for business growth in the long-run. Plus, premium extensions and modules it offers can be utilized to further aid growth. Since both platforms cater to small to medium size business, none would make for an ideal choice for national e-commerce.