Get a Free Consultation

    Search for:

    Magento SugarCRM Integration: Why do you need it?

    Last Updated | July 4, 2023

    What is Magento?

    Magento is one of the best leading open-source technology eCommerce platforms available currently. It provides a flexible shopping cart system and control over the looks, content, and functionality of its online storefront to the online business owners. It also handles over $100 billion in gross merchandise volume each year. The giant has more than 1 million registered clients and over 3 million downloads, as evidence of how useful the technology is for the customers and the business.

    Magento is a free platform that doesn’t require any monthly subscriptions, which means you don’t have to pay to download, install, and set up your store. However, you have to pay for a domain and a hosting provider to publish your website on the web. Thus, the Magento 2 pricing (newer and faster version) are very flexible that depends on your choice. Besides this, if you want to upgrade your store’s capabilities and functionalities, you can add different integrations to your website. These apps can be found on Magento 2’s App Market which can cost you up to $15,000.

    Magento integration

    Read Also: Shopify Integration with Quickbooks

    What is SugarCRM?

    SugarCRM is cloud-based software that handles sales automation, marketing automation, account management and customer relationship management needs for online merchants. SugarCRM offers a variety of amazing features that includes customizable homepages, a new-user “wizard” tool for newbies, a shortcut bar, enhanced-view global search functions, downloadable plug-ins, and more.

    SugarCRM application is built on an open-source platform that allows freedom to its users in customizing the solution according to the varied organisation’s needs. It also integrates with multiple third-party systems and can also accommodate the new modules users curate new features with the built-in tools. The software supports Windows, Linux, MySQL, SQL Server, and Oracle systems.

    It runs on either a Windows or Mac operating system. SugarCRM application is available both as a cloud-based or on-premise solution. The mobile phone access can be custom-made according to the specific use, where an offline client synchronization feature assures that the data stays updated always.

    Why should you do Magento SugarCRM Integration?

    Magento SugarCRM Integration is an easy automation process for busy people. The use of this integration moves your data between web apps automatically, letting you focus on your important work instead. Here is why you should choose Magento SugarCRM Integration;

    • It is a very easy to install and add different additional layers and plug-ins
    • It is an open-source technology offering flexible, scalable eCommerce solutions.
    • It is a very effective and cost-sensitive programme.
    • It allows different discounts and promotional offers during the check-out.
    • It provides 50+ payment gateways for its customers.

    What are the benefits of Magento SugarCRM Integration?

    The SugarCRM Integration with Magento 2 helps you manage the records very neat and clean. It improves the efficiency and efficacy of you business and hence the productivity of your store that leads towards increased sales and wins the trust of your customers.

    The Magento SugarCRM Integration module helps you increase the repetitive orders, analyze the traffic at site, gather customer feedbacks, and provide good support.

    The following are the benefits you get with Magento SugarCRM Integration;

    • It improves your sales.
    • It saves the money you spend on the labor and operations of your eCommerce store.
    • It improves your employee productivity.
    • It fills all the gaps between sales services and the customer service processes.
    • It improves the overall of the customer relationship system.
    • It delivers great experience on every repetitive order.
    • It is accessible everywhere and at all the times.
    • It synchronizes and updates the customers.
    • It synchronizes and updates the products.
    • It synchronizes and updates the orders.
    • It synchronizes and updates the invoices.
    • It provides an easy and a user-friendly interface.
    • It provides multistore & multilingual support.
    • It is a 100% open cource coding platform.
    • It offers free lifetime support & free lifetime extension upgrades.

    Magento Migration

    How does Magento SugarCRM Integration work?

    The eCommerce platforms have transformed businesses to a new level with the help of open-source technology to reach more customers and hence increase the revenue. Businesses are now required to have an offline as well as an online presence for better sales. These businesses also require connecting and managing the data of these two presences for better synchronization and customer relationship management- CRM.

    Read Also Magento Shopify Integration

    SugarCRM is considered the best option to improve the online presence and boost the revenue for Magento 2 storefronts, at present. Folio3 has developed Magento 2 SugarCRM Integration extension that allows you to integrate your Magento 2 storefront with SugarCRM.

    The Magento SugarCRM Integration extension connects both your retail offline store with your online eCommerce Magento 2 store for maximum optimization and automation of your business process. It saves a lot of your time and effort, which you generally would put in data entry and its synchronization from eCommerce reports to CRM system.

    This module allows you to focus your efforts on more important aspects of business such as Customer, Support and Maintenance, and sales analysis. 

    The Magento SugarCRM Integration helps you manage the records neat and clean. It improves the efficiency and the efficacy of your product and hence productivity of your storefront, increase sales, and wins customer trust. This integration helps you in increasing the orders’ repetition, analyzes the traffic of the site, collects customer feedback, and provides good support.

    Why choose Folio3 for Magento SugarCRM integration?

     Folio3, a Digital Transformation Powerhouse, started its operations back in 2005 and since then provided a full range of all the different services related to Magento (including Magento Sugar CRM integration) and other eCommerce Platforms. We have made our presence in eight different countries including; the US, UK, Canada, Australia, UAE, Mexico, Pakistan and Bulgaria, and striving for more.

    The Folio3 experts provide a full spectrum of multiple services, from ideation and prototyping to full-scale ERP implementation and AI-based solutions for your business. We take pride in our certified Magento developers, who have been helping organizations from SMBs to Fortune 500 to achieve their goals and make their online presence roar.


    The Magento SugarCRM integration provides you with an in-depth better knowledge of the trafficking customers by allowing you to associate Magento data with your contacts in Sugar. On the whole, the integration of Magento with SugarCRM is the most efficient and effective IT solution for online merchants for CRM in eCommerce available currently.

    If you are looking for more options and more information about the Magento SugarCRM integration, feel free and explore with us at Folio3.

    Magento development 


    How does Magento 2 integrate with SugarCRM?

    Internet is increasingly becoming a New World’s battleground for the new business and for overall business community. If your business doesn’t own it eCommerce store and services for your customers automatically means your business is not enjoying it perks to the full potentials and is missing out on a lot of sales.

    The years of brick and mortar existence doesn’t mean much in this technological age, it has become an essential for increased sales and business for companies to own eCommerce storefront to yield the maximum out of the businesses.

    Once you are done setting an eCommerce site running; now you will need a CRM system which can keep an eye on effective customer relationship management system. Ultimately, maintenance and establishment of good customer relationship should be the top priority for any business.

    Good customer services are the vital signs for any business because when the customer gets the rightful treatment they bring more customers for your business, thus leading your business towards increased sales. This is the reason why it’s an essential thing for you to find a good CRM system.

    Having said that, what better way to get it started with Magento SugarCRM Integration, if you are looking for a solution that will provide CRM integration with eCommerce. The Magento 2 is an open source E-commerce platform. It means it can easily be tailored according to what fits best for your particular business. The Magento 2 and Sugar CRM Integration are combined together to give the value in double.

    Mageno 2 is an extension of Magento that helps the business owners to integrate and synchronize Magento 2 sales data with the Sugar CRM records. As this is an extremely efficient and time-saving tool, Magento 2 SugarCRM Integration provides business process optimization that results in increased online sales growth.

    You should definitely check out Magento Web Development Services and see how beneficial they are for your business. Here are some of the main features and benefits your businesses can expect from aforementioned integration.

    • It will allow synchronization and Customers updating from Magento 2 store into SugarCRM Leads, Accounts, Contacts, and Opportunities.
    • It will allow synchronization and Customers updating from Magento 2 store into SugarCRM Opportunities whenever an order is placed on Magento.
    • It will allow synchronization and Customers updating for billing address book from Magento 2 store into SugarCRM Targets.
    • It will allow synchronization of different campaigns from Magento 2 store into SugarCRM campaigns.
    • It wil allow admins to easily define the mapping fields in back-end.

    Does SugarCRM have an API?

    Yes it does have an API system; however, it was not always a piece of cake for developers, Q/A engineers to get their hands on the SugarCRM APIs. They always had a very limited information about them even though they do have the Postman Clients and IDE Rest Clients.

    Nontheless, with the SugarCRM API Interface, you now get the access to helpful SugarCRM APIs.You also get the detailed documentation directly served right in to your browsers using Magento Integration Services. You can easily interact, try, share, and integrate without wasting much time digging for information from the web or searching through online tutorials.

    • The add-on on SugarCRM API Interface provides you with a browser API Interface for all the pre-made and custom-made SugarCRM APIs that you have or curated yourself.
    • Working with APIs is made easy by providing detailed API documentation for every method to process so that you don’t waste your time guessing how the APIs work.
    • It supports all REST API versions. You can also have the feature of hiding/restricting specific APIs in the Admin menu.
    • It supports Module specific API. This helps you in browsing the APIs that you need – the APIs which are useful for sharing with other developers and engineers.
    • You can authorize these APIs with your own OAuth token or you will automatically be pre-authenticated if you’re already logged-in to the SugarCRM instance.
    • You can also configure and restrict APIs using Admin menu.

    What is Magento integration?

    Magento is an open-source and one of the giant eCommerce platforms. Magento Web Development Services feature order management, business intelligence, and shipping for their clients. The most popular Magento integration services include file ERP, finance and payment applications.

    Folio3 is one of the specialists in integrating Magento for streamlining your business processes with the respective eCommerce platform for a quick increase in sales and business growth.

    The most common integrations with Magento are;

    • ERP and Finance help in automatically syncing orders, their fulfilment, inventory, customer, and other key data like NetSuite, QuickBooks, and Sage.
    • Payment transaction updates and statuses get automated and convenient with Lightspeed, PayPal, and Stripe.
    • Logistics helps keep fulfilment, shipping, and inventory levels synced together like Amazon FBA, Expeditors, and Shipwire. 

    Is Magento SugarCRM Integration good?

    There are six main reasons to the answer “why Magento SugarCRM Integration is good?”

    It is very quick and efficient at processing orders because the integration enables you to gather the humongous amount of data of your customers. This data includes their placed orders, their invoice, what products they in their wishlist, what products they have recently viewed or have abandoned carts. 

    It allows you to use multi-Channel marketing tactics because single-channel marketing is not good enough nowadays. To get the best promotion for your products, you need to combine traditional marketing techniques with digital marketing.

    SugarCRM and Magento combined to provide better tracking of all the marketing channels possible, so you can have the best methods that are most effective to grow your business. Also, you can see which methods need improvement so they can also get utilized for the maximum benefits.

    It allows you to have a synchronized inventory. The integration helps your existing product inventory in Magento get synchronized to your SugarCRM with ease. It enables your customer support representative to perform some cross-selling and up-selling. With a CRM for an eCommerce business, you can assure an increased conversion rate for your business because it makes your customers spend more time on the website.

    It enables your customer representative team to get better and faster customer issue management. Magento SugarCRM integration enables you and your business to manage the entire customer problem from one central site. This encounters the problem of slow response to customer problems and their complaints promptly. 

    It provides you with in-depth knowledge of customers’ behaviour. The system will help you in tracking all your customers’ activities and contacts on the Magento site of your business. This 360-Degree customer view certainly is one of the bigger reasons that make Magento one of the best and a giant of eCommerce platforms. It helps you enhance your sales and marketing strategies and makes. Lastly, it also allows rapid customization tools that work best with your business.

    These customization tools like Sugar Module Builder and Sugar Studio help you frame your SugarCRM in a lively manner that is per your eCommerce business needs. Even though Magento customization on its own can do wonders for the UX you provide but with SugarCRM integration, you can add modules and apps and fields of your choice that you would love to add to your display interface for even better management.


    Folio3, a Software Powerhouse established in 2005, is one of the leading eCommerce solution providers for SMBs and Fortune 500. The Company has expertise in diverse industries such as Animal Care, Retail, Automotive, Food and Agriculture, and Health care. From ecommerce store design and development to full-scale ERP deployment and integration, Folio3 has done it all.