Magento vs Vtex Comparison: A Complete Comparison?

Magento vs Vtex

   – Magento.

If you are a person involved in e-commerce businesses, you are likely to know about what Magento is. Magento is perhaps one of the popular e-commerce platforms on the internet for international businesses. This platforms powers almost 2% of all the websites on the internet. The platform has over 800,000 active online stores. Magento was acquired by Adobe Incorporation and continue to grow ever since. It has the best support and offers documentation for developers, store owners, and users, unlike any other e-commerce platform.

This makes this platform the best for business to start from due to its complete details, high scalability that helps the store grow without having to migrate to other platforms and handle abnormal activities as well such as a surge in traffic, data transparency, the platform is learnable and usable, and it is free as well. Magento is able to achieve these benefits due to its extensive features.

Some of the most prominent features are data analysis and data reporting, managing all of the customer accounts, providing search optimization rules to make the site rank better on search engines, workflow optimization tools, provision of payment processing, store marketing, and promotional tools, store management, and allow efficient navigation. All of these features make Magento the top choice for e-commerce platforms.

Read also: Magento Vs Hybris: Which eCommerce Platform Is Best?

To ensure that your Magento store is designed optimally it is important to have Magento Web Development Companies who provide services such as store design and development, Magento support and maintenance services, Magento integration solutions, and site speed optimization services. These companies provide affordable Magento 2 Cost packages that are affordable for startups. It is quite important to have expert companies to at least set the base for the store because once the store grows, a strong basis of the store makes maintenance and upgrade easy.

This removes hindrance for the customers and the store owners. Furthermore, Magento is open-source. This is highly significant as it means you can make use of customized plugins, extensions to make store operations personalized to get the best user experience. The store can cater to all sorts of clients. It caters to small-sized stores and also powers Fortune500 businesses such as Ford, Coca-Cola, Jaguar, and Land Rover. These make Magento a very good option to start your e-commerce business.

   – VTEX.

VTEX is also an e-commerce platform. It provides the clients with all-in-one solutions for client enterprise management. VTEX has been in business since 1999. VTEX is relatively unknown but they provide services to some Fortune500 companies. They cater to giant corporations such as Sony, Walmart, or Nestle. VTEX only has about 7000 users as of yet in over 40 countries. VTEX is meant for retailers who have brick and mortar stores to provide an omnichannel experience. They help the retailers to have an online presence on mediums so they can appear on the top pages.

This helps them sell more products on a large scale, expand their product lines and categories, and eliminate manual inventory management. Magento vs VTEX if compared in terms of financial gains for 2022, VTEX has secured revenue of $106.9 million over Magento’s $47.4 million, but keeping in mind that Magento offers a free version whereas VTEX has no free version. VTEX offers features such as bulk ordering, APIs, loyalty programs, inventory control, multiple: marketing channels, currency support, vendor, store management.

It also provides payment options, catalog management, data security, customer history, commission management, SEO management, and returns management. VTEX offers no free trials as well. VTEX allows building a store from scratch, uniting all of the multiple sales channels, setting up the marketplace with third-party sellers, and as a result composing a new storefront with a customized user experience.

Magento vs VTEX: Platform

Magento vs VTEX is different software. Magento as a platform is an open-source platform. What this means is that the source code of Magento is available to be viewed, edited, and studied and it is free as well. This makes the platform a very good option for those who heavily customize their stores to make them user intuitive. Open source also means that the platform can be manipulated to add new functionalities, views, controls, and even make your very own templates. Magento could be called an unrestricted platform, the only thing restricting it from becoming freeware is the recognition of Magento as the parent platform.

Magento is a leader in the world of innovation for e-commerce enterprises. Magento also has a 650,000 strong user forum. These include developers as well who keep on making new modifications to the store and solving problems. Magento also addresses security patch weaknesses, and even site hosting, and Magento developers keep the core of the Magento software safe, secure, reliable, easy to understand, and maintainable. However, at times, the accessibility to some Magento stores may be delayed due to their unexpected maintenance schedules.

This is mainly due to the software being open source which some malicious clients exploit. Due to the high competition, it is difficult for small stores to stand out. Store owners can make use of affordable Magento B2B Pricing packages of certified companies to stand out and have a head start.

VTEX on the other end is inherently different from Magento. It uses the SaaS model. This software as a service model is cloud-based. The platform delivers the services over the internet and charges the clients a fee. The software and its core are exclusively controlled and maintained by VTEX developers only on their SaaS service providers. The exploitation is difficult as the source codes are not available. As a result, this reduces the unexpected maintenance schedules owing to no software exploitation that platforms such as Magento face. VTEX will do the tasks by accessing the software via the internet from their personal servers.

Magento vs VTEX: Licensing

Licensing refers to the type of packages or particular solutions that software provides to its users. Magento vs VTEX differs here significantly as well. Magento provides its clients with three different licensing types such as Magento Commerce Cloud, Magento commerce, and Magento open source. Users can even access the Magento community for free even if they are not a part of the Magento community. Magento open source is absolutely free of cost for licensing. Magento commerce cloud has a range of license costs.

These start from $22,000 and go up to $125,000 per annum. Magento Commerce cloud licensing costs $40,000-$190,000 with free hosting as a perk. Magento payment processors charge $0.3 + 2.9% per transaction for all plans.

VTEX on the other hand has a variable licensing scale. It has one paid plan. Their pricing for licenses starts at $250 + 3% revenue sharing from small businesses. For larger enterprises, they start at $250 but the revenue sharing drops to as low as 0.5%. VTEX has no free licenses and no free trials for clients.

Magento vs VTEX: Ease of Use

Magento on the user interface is rather highly learnable, usable, and flexible. Administrators of Magento stores can easily manage their store by a dashboard. Magento users feel that the interface is quite navigable. Management of the store is easy. However, if we talk about back-end operations, Magento is best utilized by technical experts. Back-end integrations, functionalities, and features can only be correctly be managed by a certified expert or by Magento web development companies. These companies have certified developers who have hands-on experience that saves time and cost of operations.

It is most preferable to hire Magento support and maintenance services so they continuously look after the store without any shortfalls that affect business or user experiences. Magento is self-hosting, easy to use, fast to learn and use, provides a navigational menu, promotions, sales, reporting, and customer management as well. In short, Magento is highly usable, and learnable on the front-end for store owners, but it is best to have certified Magento developers maintaining, developing, and testing the back-end operations.

Read More: Shopify Versus Shopify Plus

VTEX also targets the customers like Magento, but mainly focuses on large e-commerce enterprises, unlike Magento makes access easy for all. VTEX even on the front end is quite difficult to operate because of inexperience. Since they are not open-source, it is quite unpredictable due to a lack of knowledge. So since we have no back-end to manipulate, this makes VTEX operations difficult due to an inadequate software interface. This results in some basic tasks becoming difficult as well without prior experience.

Subsequently, when using VTEX, it is preferred to have an active operations team that has experience and knowledge in the domain of website development to ensure that the platform executes all the processes as required.

Magento vs VTEX: SEO & Marketing

Magento is perhaps one of the best, if not the best platform for SEO and marketing-focused businesses. Magento provides exclusive features for marketing and search engine optimization. They have easy-to-use standard tools such as report generation, and even complex tools such as data analysis and data analytics that are best operated by data scientists. You can hire such staff from Magento web development companies who can offer such services at a feasible Magento B2B pricing package.

Magento also provides email marketing on the site. Similarly, advertisement is also provided on the platform and now external plugins are needed. But again, one can always integrate any integration they deem fit for the business. Magento is a great built-in solution for SEO and marketing. Magento also provides exceptional mobile optimization services which ensure that the users that access the store via mobile devices are catered to without any setbacks. Magento provides an interactive top page for mobile users and a search bar that is quite well designed in terms of the user interface.

These make the site rank higher on search engines and provide increased store exposure. Magento also caters to its enterprise clients by providing them with quantity discounts for bulk emails. Magento offers a multiple-tier Magento B2B pricing package that can send out more discount emails to the customers and encourage these customers to make use of these discounts.

VTEX on the contrary makes use of a single platform for commerce and marketplace functions. VTEX is quite open to B2C and B2B clients. VTEX has a sustainable feature for SEO that produces a consistently well-performing ranking performance for long-term and short-term strategies that ensure sustained growth. VTEX can help in gaining more sales by its marketing modules as the interface for marketplace and commerce is the same. Enterprises can help in cooperating with multiple channels with all of the customers to increase conversion rates.

Magento vs VTEX: Security

Security is one of the most important aspects of an e-commerce business because the e-commerce platforms secure customer credentials such as credit card numbers, addresses, order history, transaction records, and customer data as well. This means that an e-commerce platform must be highly secure from external threats and also safe from internal threats. Magento has excellent security functions as they are backed by a big corporation that is aware of the importance of security. Magento operates its very own security center, these centers can help in resolving external problems faced by Magento users.

However, the Magento security functions do not work if you license the Magento open source edition. Magento also keeps on updating their platform editions, they incorporate feedback, research, multiple forms of testing such as regression, load, and stress. Then all the feedback is incorporated in developing a better edition than the previous one. These include bugs, fixing security patches, handling broken links, insecure channels, and glitch fixing. This is why whenever Magento issues a new security patch, it is important to install it as soon as possible, or else it is possible that your site is at risk of being exposed to server attacks, malicious actions, or site defacement.

The new updates always provide better security as compared to previous ones for good protection. Magento is also providing PIC-compliant hosting to their clients so that they can pass the PCI scans. Their sites follow the standards to ensure that the site is compliant with standards and itself as these strengthen the security checks and patches. Clients can even integrate new security features without any problem if they make use of certified Magento web development services.

VTEX also provides a safe environment for its clients. They protect their client’s big data and keep them safe by storing data on their servers, and secure by using firewalls. These in turn protect your store from external server attacks and keep the transaction records safe. This helps minimize your store’s PCI compliance footprint. VTEX can even help in reducing the risk of malicious attacks on your site during the installation process.

Magento vs VTEX: Support

Magento has extensive support available for its users, developers, and store owners. Magento has a forum where all users can chat with each other and even have their queries answered by Magento employees. Magento also focuses on extensive documentation which is helpful for developers as important details of code are mentioned there. Blogs are also available on Magento that can help in SEO, as well as providing users some resources to research and understand.

These make that these forums can be accessed by anyone. However, direct customer support is only available to the Magento Commerce and Magento Commerce Cloud edition users. It is a little difficult to get support on Magento so it is best for the storeowners to hire Magento support and maintenance services.

VTEX also has a customer help center where customers can get support, they also have a developer’s portal to solve complex queries developers have such as APIs, integration, coding, or development resources.

Magento vs VTEX: Extensions

Magento is open source as we know, this means that the source code can be accessed, changed, and even sold as a new service under the condition that it states that all rights are reserved by Magento. Magento offers over 3500 extensions overall. These can then be divided into multiple domains such as content management, customization on design, accounting & finance, marketing, customer support, payment processing, and security. All of these extensions can be accessed and used on the store, or customized solutions can be integrated with the Magento store.

Magento doesn’t charge any fees for integration and implementation on its end. Customers can develop their custom solutions and integrate them with their stores which only have service charges of companies on their end.

VTEX also has the ability to provide their clients to create solutions and then integrate them with the merchant’s VTEX store. These work in the same way as applications work on mobile phones. VTEX extensions can be activated whenever needed at an instant. VTEX even provides some support to their customers in extension integration. VTEX keeps on upgrading the infrastructure of the software so that their merchants are given the best experience. VTEX IO was also born as a result as it provided the advantage of making use of cloud-based software that can provide applications and extensions to the VTEX merchants.

Final Words.

Magento and VTEX are two great e-commerce platforms. They have their own benefits and shortcomings. These platforms have users who enjoy using these for e-commerce businesses. When we talk about enterprise-level customers, Magento is a great option as it is a very hard-to-beat rival due to their exceptional B2B features that take their e-commerce business to a new level. On the startup side, Magento is still better as it has a free version that can help users understand the market, especially the newcomers.

It is most preferable to hire Magento web development companies as they provide affordable Magento B2B pricing packages that help the development of a store that can provide a high return on investment.

FAQs

Is VTEX an eCommerce platform?

VTEX is an e-commerce platform. It provides the users with an all-in-one solution for enterprise management. VTEX has been in business since 1999. VTEX is relatively unknown but they provide services to Fortune500 companies. They cater to giant corporations such as Sony, Walmart, or Nestle. VTEX only has about 7000 users as of yet in over 40 countries. They help the retailers to have an online presence on mediums so they can appear on the top pages.

This helps them sell more products on a large scale, expand their product lines and categories, and eliminate manual inventory management. Magento vs VTEX if compared in terms of financial gains for 2022, VTEX has secured revenue of $106.9 million over Magento’s $47.4 million. VTEX offers features such as bulk ordering, APIs, loyalty programs, inventory control, multiple: marketing channels, currency support, vendor, store management.

It also provides payment options, catalog management, data security, customer history, commission management, SEO management, and returned order management. VTEX allows building a store from scratch, uniting all of the multiple sales channels, setting up the marketplace with third-party sellers, and as a result composing a new storefront that provides a customized user experience.

Is Magento cheaper than VTEX?

Magento commerce cloud has a range of license costs. The Magento 2 cost for commerce start from $22,000 and go up to $125,000 per annum. Magento Commerce cloud licensing costs $40,000-$190,000 with free hosting as a perk. Magento payment processors charge $0.3 + 2.9% per transaction for all plans. VTEX on the other hand has a variable licensing scale. It has one paid plan. Their pricing for licenses starts at $250 + 3% revenue sharing from small businesses.

For larger enterprises, they start at $250 but the revenue sharing drops to as low as 0.5%. VTEX has no free licenses and no free trials for clients. So to get the best services, make full use of affordable Magento B2B pricing packages offered by Magento web development companies.

Why is Magento better than Vtex for eCommerce Store?

According to multiple e-commerce store owners, Magento is not just better than VTEX, but rather the best out of all the e-commerce platforms. They state that Magento has the best support and offers relevant documentation for developers, store owners, and users, unlike any other e-commerce platform. This makes this platform the best for businesses to start from as it is learnable.

Magento also has a high scalability rate that helps the store grow without having to migrate to other platforms and handle abnormal activities as well such as a surge in traffic, data transparency, the platform is learnable and usable, and it is free as well. Magento is able to achieve these benefits due to its extensive features. Some of the most prominent features are data analysis and data reporting, managing all of the customer accounts, providing search optimization rules to make the site rank better on search engines, workflow optimization tools, provision of payment processing, store marketing, and promotional tools, store management, and allow efficient navigation.

Magento also has a 650,000 strong user forum. These include developers as well who keep on making new modifications to the store and solving problems. Magento also addresses security patch weaknesses, and even site hosting, and Magento developers keep the core of the Magento software safe, secure, reliable, easy to understand, and maintainable. Magento has excellent security functions as they are backed by a big corporation that is aware of the importance of security.

Magento operates its very own security center, these centers can help in resolving external problems faced by Magento users.  All of these features make Magento the top choice for e-commerce platform merchants. To ensure that your Magento store is designed optimally it is important to have Magento Web Development Companies who provide relevant services.

Reasons to Hire Someone for Magento Maintenance Services?

Magento support and maintenance services are considered a must for Magento store owners. This is because if the store is not well maintained, the new users will always sway off to your competitors with a better store, this will decrease the conversion rate. Also when your store isn’t usable, flexible, navigable, and learnable, the existing users will start to abandon your store and decrease the retention rate as well.

It is important to have maintenance services as they test the store for bugs and fix it, the incorporate new updates to the store to keep it up-to-date. Support services also help administrators use Magento correctly as the interface is a little complex for some people. These services are also analyzing trends, so they also keep changing the themes and designs. Mobile devices also need immense optimization, so these services can help make the store usable for Magento mobile phone users.

These make the user experience the best and even keep the owner happy as this yields a high return on investment. You can hire these services in an affordable Magento B2B pricing package.

What is the maintenance mode in Magento 2?

Magento 2 has a maintenance mode. In this mode, bootstrapping is disabled. Disabling bootstrapping is quite useful in some circumstances such as upgrading, maintaining, or re-configuring the site. But, it is important to make sure that the maintenance mode is on for less time as customers can’t use your store so you are potentially losing money on the table.

Make sure to have upgrades, solution integrations, and reconfiguration performed by expert Magento web development companies so you provide your users with the best experience and less downtime which can help increase conversion rates and retention rates.