Magento vs AEM: Which is Good for Businesses?

The world is changing fast. Products and services we didn’t think about ten years ago are now a big part of our daily lives. Technology is the main reason for this.

One big change is the rise of eCommerce. It’s no longer about whether to have an online store or not, but whether to choose Magento or AEM.

Thanks to online tools, fewer people need to visit physical stores. The Co-CEOs of Bigcommerce even said that by 2020, physical stores would mostly serve as showrooms.

eCommerce is the future of shopping, and this trend won’t stop. As Jean-Paul Ago, CEO of L’Oreal, said, “eCommerce isn’t just a part of the business, it’s the business.”

Everyone knows eCommerce is the future, and making the right choice for your business is key.

There are many reasons why companies must have online stores. First, more people are using mobile devices, making the internet easy to access. Today’s consumers are tech-savvy and prefer shopping on their phones. Second, running an online store is easier than managing a physical store.

The rise of eCommerce benefits both consumers and businesses. But, using the wrong tools can make things hard. So, choosing the right eCommerce platform is critical.

In this industry, Magento and Adobe Experience Manager (AEM) are popular tools. Both make it easier to build and manage online stores.

Read Also: Magento Community vs Enterprise

Magento, written in PHP, is a free eCommerce platform. This platform aims to allow retailers and merchants the ability to control the functionality of the eCommerce store along with aesthetics, content, and the overall look. It also allows businesses to integrate a flexible cart system.

Several features make people choose Magento development companies:

1. You can easily add and install plug-ins and layouts. This means businesses can customize their stores without much hassle.
2. Magento also allows businesses to grow with functional flexibility. As your business expands, Magento can handle the increasing demands.
3. It offers programs and features that are cost-effective. So, businesses can get the tools they need without overspending.
4. Companies using Magento can easily apply different discounts and promotions. This helps attract more customers and boost sales.
5. Magento is also compatible with over 50 payment gateways. This gives customers many payment options, making online shopping easier for them.
6. All these features together make Magento a great choice for businesses looking to grow their online presence.

Read Also: Magento vs. Drupal – Which is the Ideal Choice for Your eCommerce Store?

Magento vs AEM: Features and Functionalities

Both AEM and Magento offer a plethora of features and functionalities. While there are some similarities between them, they also bring unique capabilities.

Similarities

• Ability to control access/permissions
• Keeping up with the management through alerts/notifications
• Presence of efficient CRMS
• Capabilities such as campaign management, categorization
• Availability of a content library and functionality of a thorough content management system
• Customer segmentation
• Ability to create customized campaigns
• Capability to import/export data to and from different sources
• Easy handling with drag/drop functionality
• Both these platforms allow mobile access
• They also support multiple languages and can be used compatible with multiple locations
• Efficient SEO management
• Effective website management
• Ability to connect with social media platforms
• Easy searching capabilities
• Smart returns management
• Insightful reporting capabilities

Differences

Magento offers;

• AB testing
• Approval Process Control
• Assessment Management and categorization
• Easy and seamless collaboration with useful tools
• Ability to customize templates
• Data synchronization capability in a perfectly secure environment
• Document storage and management
• Ability to add electronic signatures
• Variety of email templates along with efficient email management and marketing capabilities
• Availability of a form builder and manager
• Image editing and capability of full-text searching
• Efficient inventory management
• Continuous monitoring functionality
• Capability to manage multiple stores with several offline functionalities
• Different options for publishing
• Ability to manage reviews
• Easy task management
• Template management
• Ability to manage users

AEM offers;

• API
• Effective activity management with a user-friendly dashboard
• Calendar and channel management
• Customer and communication management
• Ability to leverage from de-coupled front and back ends
• Management of discounts and availability of electronic payments
• Ability to track engagement level
• Inventory control
• Supporting multiple currency types
• Order management and processing
• Management of Price / Margin
• Product catalogs and data management
• Acceptance of reviews and ratings
• Efficient generation of sales orders and reports
• Capability to manage shipment
• Ability to develop web and mobile apps

What Tools Integrate with Magento?

Several tools can easily integrate with Magento. These add-ons and third-party integrations help boost Magento’s efficiency, helping businesses stabilize and perform better.

• Mailgun
• Piwik
• Algolia
• Bugsnag
• Fastly
• Cloudinary

What Tools Integrate with AEM?

There are many tools that you can connect your AEM with to enhance the performance of your eCommerce business. It can easily connect with non-Adobe platforms to help retail businesses increase their digital footprint.

• Amazon SNS connection
• BrightEdge Content Optimizer
• ExactTarget
• Facebook Connect
• Generic Analytics Snippet
• Machine translation providers
• Pushwoosh Connection
• Salesforce
• Silverpop Engage
• Twitter
• YouTube

Pros of Magento

There is a good reason why Magento is such a popular platform in the eCommerce industry. Businesses all across the world are significantly benefiting from this integration.

• It aids the SEO efforts
• The platform is open-source and flexible
• Supports and manages multiple languages, stores, currencies, and pricing
• It has a large community of users and support
• It is mobile-friendly
• Supports scalability

Pros of AEM

AEM, besides Magento, is another very powerful and useful tool for eCommerce businesses. IT brings a unique set of benefits that allows businesses to perform at their very best.

• Capable of managing a large amount of data
• It allows using creative cloud integration
• The platform lets users leverage the intelligent search facility
• An efficient task management solution
• Supports management of video content
• Supports multi-site management
• Helps boost website traffic
• A wide variety of installation options

Cons of Magento

Nothing in this world is perfect, even the powerful eCommerce platform, Magento. There are some shortcomings of this platform that make many skeptical about using it.

• As compared to others, this platform is expensive
• Shortage of Magento development companies due to high demand
• Slow-loading time and time-consuming
• Demands a dedicated server for hosting
• The risk of spamming while looking for support is common

Cons of AEM

Just like Magento, even AEM has some cons that reduce the efficiency of this platform. Many eCommerce businesses believe these cons are capable of overshadowing the features of AEM.

• It requires expertise and extensive learning/training
• The user interface is not the best
• Demands different sign-ins to use other tools within the system
• The AEM’s structure is rigid, not at all flexible
• It is an integrator-dependent tool
• It is very expensive

Conclusion

When it comes to managing eCommerce websites, Adobe Experience Manager (AEM) and Magento are two of the most popular tools. Both platforms come with their own set of unique features.

While they share some similarities, there are key differences in their core features. AEM is mainly designed for small to medium-sized businesses (SMEs) and large enterprises. It offers advanced tools for larger organizations to manage content and digital assets efficiently.

On the other hand, Magento is not only ideal for SMEs and enterprises but is also useful for freelancers. It offers more flexibility and cost-effective options for individuals or smaller teams looking to build and manage an online store.

So, whether you’re a large company or an individual, both AEM and Magento provide solutions to fit your needs, but their features are tailored to different types of users.

Read Also: Shopware vs Magento Comparison 2023 – Which Platform Suits Your Business?

Both Magento and AEM have their strengths and weaknesses. However, when these two platforms are integrated, the benefits can be significantly enhanced.

By combining their features, businesses can create a powerful eCommerce solution. Magento’s flexibility and ease of use, paired with AEM’s content management and digital asset capabilities, offer a well-rounded platform.

Partnering with a Magento development company like Folio3 can help businesses fully unlock the potential of this integration. With expert support, eCommerce businesses can get the best of both platforms, optimizing performance, customer experience, and overall growth.

This integration makes it easier for businesses to scale and manage their online presence effectively.

FAQs:

1. What Is Adobe AEM?

AEM is an abbreviation for Adobe Experience Manager. It is a digital asset and content management solution for eCommerce stores.

2. Why should you integrate Magento with AEM?

Magento is a powerful tool and also has its content management feature. However, content management becomes inefficient when the business expands. Magento integration with AEM helps boost the capabilities of Magento and amplifies the benefits.

3. How is Magento better for eCommerce than AEM?

Magento is open-source platform, it’s flexible and supports scalability – all of which an eCommerce business would need in a CMS.