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    How To Hire SEO Expert: Magento SEO Consultant for your Business

    Last Updated | October 30, 2023

    When it comes to optimizing your Magento e-commerce store for search engines, having the right SEO expert on your team is essential. In this brief guide, we’ll explore the key steps to help you hire the perfect Magento SEO consultant who can elevate your online business to new heights. Let’s dive in!

    Why Hiring of SEO Expert is Good for Business?

    The level of comfort that we enjoy today was not something that the world expected. We did, however, expect to live in a world powered by technology, but the conveniences we can benefit from today did not ever cross our minds.

    For business owners, things have gotten very simple. They can easily set up a digital business with the assistance of innovative tools and expert professionals. Digital marketing agencies are springing up from every corner of the world.

    Magento SEO consultants, SEO experts, and PPC campaign creators, and many other entities have added the highest level of convenience for business owners. Where it would take thousands and sometimes millions of dollars to set up a business now require a couple of hundred dollars to start and run a business.

    Magento integration

    The Era of Technology, the Power of Digitalization

    The world is moving towards advancement at a fast pace. Every industry in the world has to keep up with the pace. Failure to do so will never let business get ahead of the competition. From the automotive sector to the corporate world, and from communications to the retail industry, every industry is under the strong influence of technological advancements.

    One of the most powerful products of technology and innovations is, of course, digitalization. It is encouraging businesses to establish a presence in the digital world, especially retail stores. If a business does not exist in the digital world, it does not exist at all for a modern consumer. It is due to this reason; that the concept of eCommerce websites is gaining such momentum around the world.

    Who would have thought they would be able to shop from their favorite stores without the need to get out of bed, let alone the house? We have the technology to thank!

    With the number of eCommerce businesses skyrocketing today, programmers and app developers are launching tools that make it easy and simple for brick-and-mortar retail store owners to step into the world of digital retail. These tools encourage entrepreneurs to set up their own businesses with minimum monetary and non-monetary efforts.

    Shopify, WooCommerce, BigCommerce, YoKart, and, most importantly, Magento are super-efficient and innovative tools that make buying and selling online convenient for both customers and business owners.

    The Importance of SEO for Your Magento Store

    The Importance of SEO for Your Magento Store

    Understanding eCommerce Platforms

    Instead of hiring website developers, businesses are inclined towards eCommerce platforms such as Shopify, WooCommerce, or Magento. These platforms not only eliminate the complexities involved in website development, but they make online retail stores the easiest to set up. There are innumerable benefits to choosing these platforms instead of investing hundreds and thousands of dollars in creating a website.

    An eCommerce platform is a dynamic tool that allows users to manage their website, online business operations, marketing, and sales with ease and efficiency. These platforms serve as the home base to a business. Using an eCommerce is a smart option as it offers some powerful features that you need to run a business like a pro.

    It allows business owners like you to centralize their operations and run their business as they please. The eCommerce world is evolving at a breakneck pace, leaving on-premise technology far behind. The best thing about these eCommerce platforms is that you do not have to hire a technical team for the development of a seamless eCommerce website.

    Many of the low net-worth entrepreneurs are unable to hire such services due to a limited budget. These platforms allow business owners to set up their digital retail stores without extensive technical support as they do not require any complicated coding to start functioning.

    Magento development

    Open Source eCommerce Platform Vs SaaS eCommerce Platform

    There are two types of eCommerce platforms, and these include Open Source eCommerce platforms and SaaS eCommerce platforms. When choosing eCommerce platforms, many business owners fail to make a choice between these two. However, it is important to understand the key differences between these two types of eCommerce platforms before a business owner makes a choice.

    What is a SaaS eCommerce Platform?

    Before we get into the details, we need to understand the concept of SaaS. It stands for Software as a Service, and it is a model revolving around software licensing and delivery. In this scenario, the software is licensed on a subscription basis. In other words, it is hosted or web-based software. Instead of buying or installing it, these platforms are hosted by third parties in the cloud.

    The feature that makes eCommerce store owners choose SaaS platforms is that they are built, hosted, and maintained on the server of the eCommerce providers. On one hand, it is an excellent feature as the user does not have to maintain it themselves; on the other hand, it limits a user’s ability to alter the source code. Some of the best SaaS eCommerce platforms include Shopify, BigCommerce, Squarespace, BigCartel, and Volusion.

    What is an Open Source eCommerce Platform?

    The second type of eCommerce platform is an Open Source eCommerce platform. These platforms offer functionality that a SaaS eCommerce platform does not offer. A user of an open-source eCommerce platform has the power to alter the source code from their own server. It is developed collaboratively. The fact that these platforms allow users to not only view but also make changes to the source code makes them a top choice in the world of eCommerce.

    Choosing an open-source platform is a smart option for business owners exploring options to establish their retail stores online. With these platforms, users do not have to deal with vendor lock, which means they do not have to pay a substantial licensing fee and can enjoy full control of their projects. There is no denying there; that visual appeal is one of the significant factors when it comes to building customers on an online store.

    Uniqueness is the key to standing out among the hundreds and thousands of eCommerce websites in the market, and an open source allows users to do just that. Business owners can easily customize their online platforms according to the niche of their business. Payment gateways, CRMs, shopping channels, shipping vendors, and accounting software can all be easily integrated into the website.

    WooCommerce, OpenCart, Prestashop, and Magento are the best open-source eCommerce platforms available in the market. Out of all these open-source platforms, Magento eCommerce is a platform that takes the lead with its amazing features.

    Magento, A Powerful Tool for Retailers

    It can be said that an open-source eCommerce platform is a better option as compared to SaaS eCommerce on many levels. It is suitable for many businesses, but to step into the market with a bang, an open-source platform is the one to choose. There are innumerable open source platforms that offer business owners exceptional features, but Magento eCommerce is what you need to choose.

    It is an open-source platform that offers a variety of CSS customization options that you can use to design your eCommerce website. Moreover, this platform offers a business owner a chance to create a fully Magento responsive web design. We all know how important it is to have a responsive web design to stay at the top of the competition. It even aids a business’ Magento SEO efforts.

    It is much easier to rank higher on a Search Engine Result Page – SERP with Magento as compared to any other e-commerce platform. Other features that make Magento the best choice include multi-currency and language support, third-party Magento integration, flexibility, with simple and intelligent coding.

    All these features make Magento a top choice for business owners. Are you thinking about choosing this eCommerce platform for your online store? Well, before you get started, there is one thing that you need to consider, and that is how are you going to carry out SEO in Magento? Yes, it does offer features that aid SEO efforts, but you will have to work on its SEO just like any other website.

    If you do not optimize your site as per the search engine guidelines, your store will never appear on the top of the SERP. If you want to outshine your competitors, you need to think about hiring a suitable Magento SEO consultant.

    In order to choose an SEO service provider for your eCommerce website, you need to have a clear concept of what SEO Magento is and what factors you need to consider when choosing an SEO professional for Magento.

    Hire SEO Expert – Take Your eCommerce Website to the Top

    Whether it is a small-scale local online retail store or a globally known retail brand, all types of businesses need to get at the top of a SERP if they want to generate sales. Many brick-and-mortar store owners believe establishing a Magento eCommerce store is the only thing they need to do. However, this not a wise approach. If you are thinking that just developing an eCommerce store will get you more customers, you need to rethink your entire strategy.

    Yes, an eCommerce store has opened doors to the $4.88 trillion pie of eCommerce sale in 2021, but to really enjoy the benefits, you need to do much more than just setting up a Magento eCommerce store. You need to work on your website’s SEO.

    SEO is an acronym for Search Engine Optimization, and it one of the best digital marketing strategies that take a website to the top. It helps an online business generate increased organic traffic. Without making a substantial monetary investment, companies can enhance their business’ visibility and attract a wider audience.

    With this Magento SEO guide, you will not only get a chance to understand what SEO in Magento is but also help you gain sufficient knowledge that will help you hire the best consultant for your Magento eCommerce store’s SEO.

    Magento SEO Guide

    The best eCommerce consultants and experts agree on the fact that Magento is the most search engine friendly platform to date. However, there is still some room for improvement in Magento-based websites that can boost its SEO. There are three basic sections of SEO for Magento, and these include basic technical optimization, header settings, which are then followed by advanced Magento SEO and duplicate content.

    How to Hire a SEO Expert for Magento?

    There are a plethora of technicalities involved in SEO for Magento. As a business owner, it is close to impossible for you to address all these technicalities together. From accounts to finance, and from customer service to product management, there is so much on your head. Yes, managing an eCommerce store is easier than running a brick-and-mortar store. However, it does not mean that you can establish a stable online store without putting in any effort.

    SEO is crucial for the growth of digital business, and negligence in this area can cost you your website’s SERP rank. Instead of divided attention, it is smart to take care of areas that you are proficient at. Besides, some matters are best left for the professionals to handle, right? If you want to take your business to the top, you need to work on all areas of the business to make it stand out among the crowd.

    While you manage the core responsibilities of your business, a Magento SEO consultant will handle the matters surrounding the standing of your eCommerce store in the digital world.

    Now, the question is, how to hire a Magento SEO expert? You need to focus on some essential factors of consideration while choosing an SEO expert for your Magento-based eCommerce store.

    Magento Migration

    Industry Expertise

    The first and foremost factor of consideration in this process is industry expertise. As the concept of digital business gains momentum across the globe, SEO agencies have begun to spring up from every corner of the world. Finding the perfect SEO expert in the sea of SEO professionals is a daunting task.

    Therefore, start by enlisting SEO consultants that specialize in SEO for Magento. There are innumerable SEO professionals, but all offering expertise in the Magento eCommerce SEO. The professionals you hire must be well-versed in SEO, specifically for Magento-based eCommerce websites.

    The industry-specific experience can prove to be of considerable help to your business. These professionals are aware of what the competitors are doing, which gives a business owner a chance to overshine the competitors through smart strategies.


    Now that we have talked about the importance of industry expertise, there is another factor that you need to consider, and that is the experience. Hiring an amateur SEO consultant can help you take your business to the top, but overcoming hurdles arising midway is not something these young professionals can do. It is due to this reason you need to hire SEO consultants for your business who hold years of experience in the industry.

    As these SEO consultants have worked in a variety of different industries and dealt with unique matters, it bestows upon them an ability to get past any obstacles and hurdles. They have enjoyed health exposure to the industry, which can prove beneficial for your business.


    The third factor that you cannot overlook is the reputation of the consultant. If you want to know if an SEO consultant is reliable, you can find reviews from their former clients. There are several online platforms where you can inquire about the reliability of SEO professionals. You can navigate to their website and look for reviews there, or you can even look for reviews on Google.

    Try making a search query with the name of the consultant or the firm. It will help you determine if a professional is worth investing in or not. Remember, analyzing the reputation of an SEO consultant can save your business. You can start by navigating to their former clients’ stores and analyze the quality of their work from the performance of the eCommerce websites they have previously worked on.


    Magento itself is a powerful tool that is search-engine friendly. However, without using smart strategies, even the features of Magento will not work for you. To enjoy the full benefits of Magento, you need an effective and genius strategy. When hiring an SEO expert for your Magento-based eCommerce store, discuss the possible ways a consultant can up your SEO game. Make sure the consultant has the skills to create powerful and unique SEO strategies for your business.

    These are the four most crucial factors that can help you choose a Magento SEO expert that possesses the potential to take your business to the top. Make sure you choose the right professional as the wrong choice can take your business back to square one!

    Important SEO Terms for Magento eCommerce

    Term Description
    Meta Description A summary of webpage content displayed under the link’s header in search results, helps users decide if the link is relevant to their search. It doesn’t influence SERP ranking but encourages website opening.
    Content Structure Involves the hierarchy of tags (H1, H2, H3, etc.) that help web crawlers understand the content better, crucial for SEO on Magento websites.
    Page Speed A critical SEO factor, with average eCommerce webpage loading expectations at ten seconds or less. Slow loading can lead to visitor loss.
    Duplicate Content Occurs when identical content appears on multiple web pages, potentially harming a website’s SERP ranking. Common in Magento SEO and requires attention to resolve.
    Audit and Analyze Existing Website Analyzing current website conditions to create an improvement plan, focusing on the domain, structured data, content, sitemap, title tags, meta descriptions, and page speed.
    Step 1: Thorough Research The initial phase in SEO for Magento, focuses on comprehensive keyword research, understanding the target audience, and competitor analysis.
    Step 2: Revamping Product Categories Involves revising product categories to aid search engines in understanding your business, improving SERP rankings, and enhancing customer navigation.
    Step 3: Revisiting and Revising Product Pages Updating product pages as per market trends and competitor strategies, optimizing them for better SEO results.
    Step 4: Improve the Page Speed Enhancing webpage loading times to reduce bounce rates and improve SERP rankings, considering factors like image sizes and extension usage.
    Step 5: Google Analytics Code Adding Google Analytics tracking code to your Magento website for performance monitoring and gaining actionable insights for improvement.

    Bottom Line

    The question is no longer whether to establish an online presence or not, but how to establish a strong digital footprint. The smartest option fr retail store owners to start working on their eCommerce stores. Magento eCommerce platform is the perfect way to get going with an eCommerce website with ease and convenience.

    However, beating the competition and gaining the top rank still requires extensive SEO efforts for which you need to hire SEO experts who specialize in Magento platforms.

    The guide was prepared to help you make the right choice when hiring the best Magento SEO consultant for your business. Before you get into the process and start looking for an expert, you must have a thorough understanding of what SEO is and how it can help your Magento store get ahead of the competition.


    1. How to SEO optimize a Magento storefront?

    Even though Magento itself is a search engine-friendly eCommerce platform, users still have to design a smart Magento SEO schema. There are several ways you SEO optimize your Magento storefront. Some of the most effective ways include utilizing headers and title tags, optimizing product page URLs, elimination of duplicate content, creating a Magento SEO XML and HTML sitemap, powerful meta descriptions, and optimizing the homepage title.

    1. What should I know about using configurable and simple products in Magento?

    It is a question that you will come across when using a configurable product as well as simple variants for a single product. In this case, avoiding creation fo duplicate content must be a consideration. While doing so, you need to ensure that the Magento configurable product best SEO canonical tag used on each of the simple products points back to the primary configurable version.

    1. Will deleting products on Magento 2 affect my store’s SEO?

    If you are wondering whether deleting products on Magento 2 without affecting SEO is possible or not, the answer is yes. You can delete the products and improve the performance of your store as it will reduce the load on Magento. It will enhance your page speed. Also, a 301 redirect to the homepage is necessary as it enhances user experience and reduces bounce rates.

    1. What is Magento SEO pagination?

    It is an extension in Magento eCommerce development that implements all Google recommendations to target pagination issues in SEO. Enabling this extension will help you optimize your category pages for most search engine robots. It improves the way search engine crawl and indexes your website, and it becomes easy for search engines to understand your store structure.

    4. Shopify wholesale app development company vs. Magento B2B eCommerce platform: Which one is best for a large organization?

    With Shopify, the larger enterprises will have around $2000 costs monthly. On the other hand, the Magento Enterprise edition tends to be more on the expensive side that has an annual price range from $22,000 to $125,000. For large organizations, Magento is better for creating a personalized user experience, while Shopify is better for small and medium stores looking to quickly make it into the ecommerce market.


    Folio3, a Software Powerhouse established in 2005, is one of the leading eCommerce solution providers for SMBs and Fortune 500. The Company has expertise in diverse industries such as Animal Care, Retail, Automotive, Food and Agriculture, and Health care. From ecommerce store design and development to full-scale ERP deployment and integration, Folio3 has done it all.