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    Last Updated | June 13, 2022

    When Magento 1 reached the end of its maintenance life cycle in 2018, all Magento businesses were forced to upgrade to Magento 2. While the conversion process is not as simple as we would want, a transparent process flow is beneficial in ensuring that all necessary steps are completed and that the transferred firm thrives. Of course, Folio3 Pvt Ltd is here to assist you at any time, but this post also includes a brief roadmap to assist you in migrating with our seamless Magento 2 Migration Services while utilizing best practices for Magento SEO post migration for your website.

    We understand that improving your Magento 2 website for SEO can seems a little daunting at first. However, once you’ve gotten the knack of it, you could be surprised by how well your site performs.

    Whenever enhancing your Magento website, there are several on-page and technological aspects to consider. While off-page SEO is critical, on-page and technical SEO are equally important for Magento 2 stores. However, many people neglect the benefits of on-page and technical SEO optimization.

    The article will discuss a comprehensive view of the scope and checklist of Magento SEO post migration. This checklist and the scope will help you prepare for migration and areas of improvement so that the transition of your Magento website from Magento 1 to Magento 2 happens seamlessly and smoothly. This checklist will assist you in focusing on these components of your website’s optimization. Additionally, it aids in the improvement of SERP rankings. Furthermore, it will increase your website’s organic reach and CTR.

    Let’s begin with the scope of Magento Seo post migration first and the checklist in detail later in the article.

    Scope Of Magento SEO Post Migration 

    The very first step of this immigration is to assess your current situation. When it comes to the scope of Magento SEO post migration, remember to look for any areas where you can enhance and improvise. Establish a categorization tree for moving all elements as needed if there are any. Third-party integrations and extensions are the most frequently requested enhancements and improvised aspects of the Magento 2 migration services. Before upgrading to Magento 2, they should be evaluated for consistency and compatibility.

    However, we will leave this migration from Magento 1 to Magento 2 at it, so we could focus on our main topic here. Now, let’s check out the Magento SEO post migration checklist from and onwards.

    Magento SEO Post Migration Checklist

    Find our list of actions to ensure proper SEO measures are implemented after the migration process is completed.

    The Present State Of Your Magento Website

    It is sufficient to say that SEO tools should be used to assess the present website’s performance. Google tools like Google Analytics and Google Search Console, and even a Crawling tool, can assist you to figure out how effective your firm is when it comes to Google searches. You may well see tags, revenue, conversion rate, and other statistics about the website, as well as how well it functions in terms of search engine optimization, using these tools –SEO. It’s critical to assess the health of your website carefully and objectively so that its sales will increase once the migration is complete.

    • Catalog Of Data 

    Make careful to evaluate your data catalog before migrating to ensure that meta descriptions, meta titles, and page descriptions are well-prepared and well-fitting. Also, double-check the image migration procedure using goods to confirm that the images are properly moved. During the migrating procedure, images are frequently lost. Furthermore, double-check the information of the commodities in the system; it is possible that it is incorrect or incomplete.

    • Indexing Structure

    Once you have a database with a variety of filters, it’s very vital to check the indexing structure. You’ll probably consider indexing a lot of your pages. When you wish to restrict crawlers from accessing a page, you can use the “noindex, nofollow” directive. When you have a lot of pages, you have to pick and choose which ones are probably worth investing creeping funds on and which ones aren’t.

    • Tags

    First and foremost, make sure you employ canonical tags; otherwise, Google may not identify your sites correctly. As a result, the website’s tags must have rel canonicals, and the images must have ALT tags. If you have a multistore, make every effort to use hreflang tags to ensure that the correct edition of the store is displayed to the correct customers. In the long run, these methods will improve your store’s search engine rankings. Just keep in mind that all of these actions should be consistent with your SEM approach.

    • XML Sitemap

    It is also very beneficial to review your XML sitemap to ensure that all pages are properly prepared and customized. Customization often requires attention from developers. However, when done properly, the sitemap simplifies access to the store.

    • Data Markup –Structure And Implementation

    There is both good and bad news in this article. The good news is that Magento 2 comes pre-configured with a product structure. The bad news would be that you’ll need to provide microdata and be prepared to customize further. Google will like your site better if you use suitable metadata and rich snippets.

    • Redirects 301 

    301 redirects are necessary to avoid losing non-working links and to ensure that clients are correctly rerouted. 301 redirects can be migrated using Magento admin or the.htaccess file, but it’s vital to keep the number of redirects to a minimum. Many redirects may need to be rewritten, so be cautious when transferring and reviewing your website’s redirects.

    • Testing 

    Don’t forget to test thoroughly! Just keep in mind that without thorough testing, it’s possible to overlook an issue that’s driving your customers away. Furthermore, quality analysis is critical for evaluating and improving the store’s website’s performance and speed.

    • Post Migration Launch Shenanigans 

    It’s important to remember to upload your robots.txt file and the new site interface to Google Search Console after establishing a migrated Magento store. Check the tracking’s job after they have been completed. If your tracking isn’t working, you can be missing out on valuable information about your performance. Finally, look at the pages that have been indexed, the keywords that have been used, the traffic, and the reports. You are considered highly likely to have success in your migration if you complete all of the procedures.

    Where To Get Help From For Magento 2 Migration Services?

    We accept the fact that understanding all this tech-savvy stuff can be a bit overwhelming for a lot of people even if they have built their own website on Magento. Anyways, Folio3 has been a leading eCommerce partner agency for over a little more than 2 decades serving their best and providing their clients with the best possible Magento 2 migration services at their utmost best. If you require assistance with any of these procedures, please contact us; we will assist you in seamlessly and perfectly migrating your store while adopting the finest Magento SEO post migration practices for your Magento 2 websites at a very benefiting Magento 2 Cost.


    So, these are some of the most crucial Magento SEO post migration  practices on which you should concentrate in order to enhance your new Magento 2 website. The optimization process is ongoing and necessitates continued efforts from business owners. Google favors websites with high-quality content that is relevant to people’ search queries. As a result, make your material one-of-a-kind, high-quality, and pertinent to the search query.

    Also, when it comes to choosing the best eCommerce functionality and SEO, Magento 2 is a critical platform. As Magento’s support for the Magento 1 platform came to an end, its predecessor became obsolete. So, for over a thousand new Magento 1 merchants, the only choice is to transition to Magento 2.


    What is Magento 2 migration?

    Magento 1 to Magento 2 migration is a service that includes the migration of architecture, Magento extensions, databases, and customized features from the Magento 1 to Magento 2 platform, and it necessitates a certain level of technical expertise.

    It is substantially faster than Magento 1 because it supports PHP 7 and comes with a full-page cache by default. Magento 2 proves to be a top choice for eCommerce store merchants with a user-friendly checkout system, enhanced indexers, and database optimizations!

    We would recommend that you either follow the Official Magento Migration Documentation or hire Magento 2 developers from a leading Magento 2 migration service like Folio3. As per the official documentation, the process has four different stages stated below very briefly.

    1. Theme Migration
    2. Extension Migration
    3. Customizations Migration
    4. Data Migration

    What is the Magento SEO post migration checklist?

    Here is the checklist of the Magento SEO post migration listed very briefly for you; 

    1. The present state of your Magento website
    2. Catalog of data
    3. Indexing structure
    4. Tags
    5. XML sitemap
    6. Data markup including its structure and implementation
    7. Redirects 301
    8. Testing
    9. Post migration launch shenanigans

    Why should I migrate to Magento 2?

    We’ve already talked about why you should upgrade to Magento 2 and what happens if you stick with Magento 1. Migrating to Magento 2 is useful to your eCommerce business in a variety of ways. Many SEO elements in Magento 2 that were missing in Magento 1 have already been discussed. With each Magento 2 version release, Magento continues to provide new features and capabilities. So, based on these advantages, we would suggest that you convert from Magento 1 to Magento 2 right away.


    Folio3, a Software Powerhouse established in 2005, is one of the leading eCommerce solution providers for SMBs and Fortune 500. The Company has expertise in diverse industries such as Animal Care, Retail, Automotive, Food and Agriculture, and Health care. From ecommerce store design and development to full-scale ERP deployment and integration, Folio3 has done it all.