Last Updated | June 7, 2021
An Overview: How can you use Shopify to sell your products?
With International competitors breathing down your necks and new markets opening up every day, there’s an increase in demand for online eCommerce and trade; buyers unlike the age before the internet now have a plethora of options to choose from a dense market.
Shopify provides a platform for buyers and sellers to interact and exchange their services while being the cheapest and most convenient online stage. It is online subscription-based software that has made setting up an online store accessible to anyone. Store owners can conveniently set up both physical and online stores which allows easy managing of stocks and inventory via a single account or device.
Shopify lays down the foundation of your business and provides tools to sell and grow your business. With Shopify, you’re at liberty to customize the Shopify website or you could use the Folio3 Shopify App design agency option through which their APIs make the customization an easy process. At Shopify, flexibility is a priority; it is understood that the world is saturated with independent businesses that cater to a vast audience.
These audiences cannot be always catered to and thus a versatile and flexible platform which aims on empowering new businesses; via Folio3 App Design Agency, Folio3 Custom Shopify Website and Development services, themes and other Folio3 Shopify integration services which distinguishes Shopify from other platforms. With about 6000 apps to choose from, the Shopify App Store leads merchants to their desired stores while supporting new entrepreneurs.
Since 2012, Shopify has grown at an annual rate of 74% and expanded over 175 countries globally; more than 500,000 businesses have been empowered and grown using the Shopify platform. With a whopping audience of around 131 million, Shopify sales have generated over 100,000 dollars’ worth of sales within a minute during its last Black Friday and Cyber Monday sales.
Why Should I build my website on Shopify?
Shopify is a household name that has been utilized by not only small or start-up businesses but even well-known celebrated brands such as Third eye Blind, Lollapalooza, Tesla, Nestle, Red Bull, Kylie Cosmetics, and etc. You don’t have to fuss over servers and website development costs; Folio3 Shopify integration services will save you time and costs and provide better data insights. So even if you’re not tech-savvy, it won’t hinder you from selling your products.
Furthermore, it’s secure and reliable. Vendors dealing with contactless trade often worry about the privacy and confidentiality of sensitive information such as credit card details, personal addresses, etc.
Shopify takes care of server maintenance services via the Folio3 Shopify Maintenance Services and frequent updates to ensure the smooth running of your store. While other companies charge you for SSL or PCI compliance to accept credit cards and store sensitive information, at Shopify, there are no such charges.
In case you do seem to have issues or trouble with any aspect of the trade, Shopify’s 24/7 customer care and support team will always be available. You can contact them via phone, email, or webchat. If that doesn’t solve your case, you can even log onto community forums and video guides available at the Shopify Help Centre.
The Shopify app is your golden tool to set up an easy-to-navigate through the online store. You can play around with the various options and customizations available including loyalty programs, customer wish lists, print labels and packing slips, Folio3 Shopify integration services with accounting software, shipping programs and social media sites.
1,500 apps are available for your assistance; while some are free most are charged for. But do not fret about these charges as Shopify provides discounts on annual and biennial plans which help lowering costs of operations!
The Folio3 Shopify Migration Services ensure a smooth transition of all your data, including content, products, images, customer data, and order history. Along with the Folio3 Shopify Website Designs Company, you can rest assured as a team of specially recruited web content developers has created a platform for custom development and design.
Am I permitted to sell my own products on Shopify?
Don’t restrict yourself to only t-shirts, maker shops, or household goods when you think about the products sold on Shopify. While tangible goods are sold widely via the platform, intangible goods- services like online courses, digital products, rentals, and websites have also been traded. Whether you’re a maker and sell made-to-order or handcrafted goods, or thinking of selling pre-sourced goods, Shopify will allow you to sell it; vintage finds second-hand or pre-loved items, digital services! You name it!
How can I start creating my own products to sell on Shopify?
Any product that is launched into the market should solve a problem for the customers; it should resonate with the targeted market and birth an urge in people to spend money for the product in question. Having just a product in today’s time won’t suffice; your product needs an identity that only a brand can fulfill.
Your product needs a name, a face, and a style that differentiates it from the competitors. Businesses are identified by their names, products, logos, fonts, mascots, people that advertise the product and these play a significant part in how your brand is perceived and received by the customers. Filling in the blanks for these traits will bring along consistency and quality which will help in the longer run.
When creating your product, think about the following:
- Your target audience and your competitors.
- Your focus and personality.
- The aesthetic of your brand.
- Your business name.
- Slogan and Logo.
- Understanding your target market and those who work with you in the market is imperative. To do so, try:
- Google your products or service category; study and analyze your direct and indirect competition.
- Check reviews, recommendations, and feedback on the products of your competitors and cater to their needs.
- Communicate with people who are part of the target market and ask them about their shopping experience in your subjected market.
- Social media is your friend; look at relevant pages and skim out your target audience and observe what they are receptive too.
- Go shopping online and try to feel the experience as a customer; this will help design your product shopping experience efficiently.
- Don’t try to please everyone in the market; that is not humanly possible. Your product should be a marriage between your personal vision and what the customers enjoy.
Draw a unique position statement that will add value to your product. It should be informative and straight to the point. This could be your mission statement, comprising of your values, priorities, etc.
An example is as follows:
We offer customized clothing for women who like tailored fits while using recyclable fabric that reduces wastage. Unlike fast fashion brands, our employees are treated fairly under the laws.
Think of the words you would like to associate with your brand.
Think about you customer profile and what they would be like.
Try this exercise: Pick out 3- 4 words that would describe your customer.
- Research has proven that people like visuals and are most likely to respond to a visually strong text more than a mundane yet informative piece of text.
Colors, fonts, placement of texts play a vital role in defining your brand and the feeling you wont to communicate and make consistent with your products.
Furthermore, these will help you distinguish between your competitors.
While choosing a color, remember to study what emotion each color carries with them. For example:
- Orange is for optimism, clarity, and warmth.
- Purple is for royalty, wisdom, and imagination.
- Green if for growth, peace, and health.
- What’s in a name?
As a small business owner, deciding on a name is your first of much big commitment to your brand. It’ll be how your product will be remembered and talked about.
Your brand name will show on your domain, trademark registration, copyright registration, and when your market.
Try to stray away from commonly used names or it will confuse the customers with the competitors.
Try using a business name generator or take the following approaches:
- Make up a word, like Pepsi.
- Reframe and unrelated word, like Windows for software.
- Describe it literally, like The Shoe Company.
- Alter, add letters or use their Latin translation, like Activia.
- Create an Acronym like HBO, Home Box Office.
- Combine two words such as Facebook.
- Slogans should be catchy and brief that can be used in media bios, links, website headers, business cards, and basically anywhere you want to leave an impression of your business.
An effective slogan is that which sticks with people and they remember the product through it.
Nike: Just do it.
KFC: It’s finger-lickin’ good.
L’oreal: Because you’re worth it.
Logos serve as the face of your company; they will be the ones people will identify with among the crowded markets. It should be unique, identifiable, and scalable to fit most sizes; an aspect that many people overlook.
Look at logos of Starbucks, Walmart, Calvin Klein, and etc.
Why do you need a license to sell on Shopify?
Business licenses allow companies to operate under government jurisdictions and having one issued is imperative especially when you’re going to be making large profits and be taxed on it.
Furthermore, it is also necessary to get a license so that you can charge and collect sales tax on behalf of the state.
Shopify encourages entrepreneurs to invest in a business license especially if they are related to regulated goods, groceries, or any item which needs large inventories.
Also, you need to consider your state laws as many territories have made it mandatory for owners to operate using a business license regardless of the nature of their trade.
In what countries and languages can I use Shopify?
Shopify currently operates in almost all continents; across seventeen countries including:
|Hong Kong||Ireland||Italy||Japan||Netherlands||New Zealand|
Shopify is available in the following languages:
|Chinese (simplified)||Chinese (Traditional)||Czech|
How can I sell used items on Shopify?
The process of selling pre-used or pre-loved products is the same for any brand new product.
Set up a store.
Create an attractive well-designed store without the need for coding or design skills.
Choose from over 70 professional templates to customize your brand.
Upload photos. Write descriptions and set your prices.
There is no limit on the number of products or variants that you’re allowed to sell.
Use Folio3 Shopify Integration Services on social media sites. Advertise and sell on Facebook, Instagram. Use SEO and blogging tools to help get discovered.
Sell and Ship.
Structure checkouts pave the way to global trade from your doorstep. As soon as you receive an order with just a few clicks prepare it for shipping!
How can I add dropshipping products to my Shopify store that already sells my own products?
A dropshipping business is when the business owner advertises a product but doesn’t own, keep, manufacture, or ship from inventory. Instead, the seller sources via third-person- usually a manufacturer or whole seller who then ships it to the customer directly.
- Once you have created your account and set up a store, you can add products from Oberlo.
- From your dashboard, click on “products” on the left-hand side.
- Select “more actions” then click: Find more products to sell.”
- You will come across Oberlo’s interface. Here you can search for products and suppliers in the search bar.
- Go through the results, then select the items you want to add. Click “select product.”
- You will see the supply and shipping cost, on the product page. You will have to enter your retail price in the pricing field. Click “add product” when you are done.
Repeat steps for more products.
You are at liberty to edit product details and product tags.
I want to start a website just selling products through Amazon’s affiliate program. Can I use Shopify or should I build my own site with WordPress?
The new Amazon integration allows you to connect with customers browsing the net. With your products being managed at Shopify, you can create an informative listing, link it to Amazon, Sync inventory and fulfill orders.
Shopify has a worldwide hosted platform and reliable infrastructure which is supported by optimized hardware. A site that expounds well globally is key to expanding your market as it allows a seamless shopping experience that is valued greatly by customers.
How do I get a sale on the Shopify Startup business?
The key is to get your website noticed. Offer discount codes, manually reach out to customers to get the traffic going. Additionally attach website URLs on social media platforms such as Linkedin, Facebook, etc. Online forums on Facebook and Reddit are great ways to advertise your new venture.