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    How to Use Bigcommerce Gift Certificates to Grow Your Online Business

    Last Updated | November 28, 2023

    1. Introducing Bigcommerce Gift Certificates – An Overview

    Bigcommerce Gift Certificates are a powerful tool for online businesses seeking to boost sales, attract new customers, and improve customer loyalty. In this guide, we will explore how you can effectively utilize Bigcommerce Gift Certificates to expand your online business’s reach and revenue.

    1. How do Bigcommerce gift certificates work?

    Bigcommerce Gift Certificates are digital or physical vouchers that customers can purchase and redeem on your online store. These certificates have a predetermined value, allowing recipients to use them for purchases. They can be a valuable asset for your e-commerce strategy.

    1. How do customers redeem a Bigcommerce gift certificate?

    Customers can easily redeem Bigcommerce Gift Certificates during the checkout process. They enter the unique gift certificate code, and the certificate’s value is applied to their order total.

    1. How do I set up a Bigcommerce gift certificate program?

    Setting up a Bigcommerce Gift Certificate program is straightforward. In your Bigcommerce dashboard, navigate to the Gift Certificates section, where you can create, customize, and manage your gift certificates.

    1. How do I promote my Bigcommerce gift certificate program?

    Effective promotion is crucial. You can promote your Bigcommerce Gift Certificate program through website banners, email marketing, and social media. Consider running special promotions during holidays or other relevant occasions to attract more customers.

    1. What are the benefits of offering Bigcommerce gift certificates?

    Bigcommerce Gift Certificates offer a range of benefits, including:

    • Boosting sales
    • Attracting new customers
    • Improving customer loyalty
    • Encouraging upselling
    1. How do I track gift certificate sales and usage?

    You can easily track gift certificate sales and usage using Bigcommerce’s built-in tools. Monitoring these metrics helps you understand the success of your program and make informed decisions.

    1. How can I customize my Bigcommerce gift certificates?

    Customization is key to creating an appealing gift certificate program. Bigcommerce allows you to design and brand your gift certificates to match your store’s aesthetics and messaging.

    Steps to customize gift certificates in BigCommerce

    • Go to Marketing > Gift Certificates in your BigCommerce control panel.

    When enabled, a Gift Certificates link appears at the top of your store’s pages. Shoppers use this link to purchase gift certificates. The exact location of the link may vary, based on your store’s theme or if it’s been customized.

    Disabling this feature will not prevent existing gift certificates from being redeemed. It will only prevent new ones from being purchased. See Deleting a Gift Certificate to learn how to delete or void a gift certificate.

    Steps to customize gift certificates in BigCommerce

    • DELETING A GIFT CERTIFICATETo delete a gift certificate, go to Orders › Gift Certificates. Locate the gift certificate you would like to delete, select it and click the trash can icon.


    To void a gift certificate, go to Orders › Gift Certificates. Locate the gift certificate
    you would like to void and select Expired from the Status drop-down.

    • Viewing Gift Certificates


    To view gift certificates that have been purchased,
    go to Orders › Gift   Certificates.

    Check more details for BigCommerce Gift Certificates here


    Best Practices for Encouraging Repeat Customers with Bigcommerce Gift Certificates?

    To encourage repeat customers, consider offering loyalty incentives along with gift certificates. For example, offer a discount on the next purchase when customers redeem a gift certificate. This entices them to return to your store.

    How to Market Your Gift Certificates to Reach the Right Customers?

    Use data analysis tools in Bigcommerce to identify your target audience and tailor your marketing efforts accordingly. Segment your email campaigns and social media ads to reach the right customers with the right message.

    Dealing with Fraudulent Transactions and Gift Certificate Return Policies?

    Implement security measures to minimize fraudulent transactions, such as requiring a billing address when redeeming a gift certificate. Establish clear gift certificate return policies to handle returns and refunds, ensuring transparency for your customers.


    Bigcommerce Gift Certificates are a valuable asset for growing your online business. When used strategically, they can boost sales, attract new customers, and improve customer loyalty. By following the steps outlined in this guide and continually optimizing your approach, you can harness the power of gift certificates to drive success in your e-commerce venture. Consider implementing gift certificates as part of your sales and marketing strategy, and watch your online business thrive.


    Experience in Dynamic software and database development industry which include many small and some Enterprise level web applications specially in ecommerce using Shopify, BigCommerce custom theme and Apps development.