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    Why use Magento for eCommerce?

    Last Updated | July 12, 2023

    What is Magento?

    For anyone who is familiar with eCommerce, they are sure to have heard this name at least once. Magento is an open-source eCommerce platform. It was acquired by Adobe for $1.68 billion back in 2018. It has developed a lot since then. It was built upon the PHP programming language. Magento utilizes other PHP frameworks as well. Such as Symfony and Laminas.

    The platform was developed based on open source technology. What this means is that it is free to use, study, change, and distribute but its license is held by a company that holds the ownership rights. Magento has over 250,000 active stores on the internet. The platform offers multiple features to online retail store owners such as marketing tools, search engines, catalog management, product management, customer service, inventory management, payment processing, and data analytics.

    Users can also add their own features by using Magento integration services after store owners hire Magento developers. This way store owners can modify the store to suit their needs. Magento also allows store owners to manipulate the theme of the store, their functionalities, the content displayed, the data, and almost everything. This is flexibility is a reason why Magento has over 500,000 users who use Magento for eCommerce, whether it be purchasing or selling. Magento allows store owners to scale their stores without any need to migrate to other platforms.

    Why use Magento for eCommerce

    Expanding stores always want to use Magento as the platform caters very well to high amounts of traffic. You can use a Magento Web development company to set up or improve the performance of your store. Magento has alternates such as Shopify, Bigcommerce, and WooCommerce but Magento has superior robustness, flexibility, usability, and learnability.

    You can hire a Magento web development company to handle the store development while you focus on the products because a good product needs to be complemented by an adequate store to make sure that the business grows consistently.

    Why use Magento?

    Magento should be used for e-commerce. Magento is a highly-customizable platform. It can help Magento store owners make stores that are able to meet their business requirements. Magento is easy to use and it can be easily managed by the store owner themselves. The platform compatibility means that new extensions and applications can always be integrated with the store.

    The platform also has over 250,000 websites and a forum of over 360,000 members. The platform is even used by international companies such as Coca-Cola, Ford, Fox Connect, Olympus, and Warby Parker. Unlike other e-commerce platforms, you can stay and grow on the Magento platform safely without having to worry about any external factor.

    This is because Magento is highly scalable and supports the growth of stores from their start to an unending journey. Magento also has frequent updates that continue to improve the platform.

    What are the features of Magento?

    Magento provides features that set the trends for other e-commerce stores. This feature-rich platform offers solutions to Magento merchants with complete autonomy to control the functionality and make the stores’ operation flexible and has the ability to create stores that provide an unrivaled customer shopping experience. You can tailor these features to suit the business requirements of your strategy. There is extensive support available as well.

    Marketing, promotional, and conversion tools.

    The Magento store provides its merchant with the tools required for a successful marketing strategy.  Magento provides a tool that allows store owners to cross-sell and up-sell their products. The store owners can also run discount coupons to either attract buyers or retain the previous ones. These coupons can be modified for certain groups, expiry dates can be set up, and can be applied to only selective products.

    These coupons can then be exported to the customers and distributed via email, newsletters, and any custom schemes. This keeps the store active and runs a successful marketing strategy. Furthermore, Magento also provides tools to monitor the success rate and produces detailed reports for the coupons and marketing strategy. Magento also provides a multi-tier pricing option for giving users a quantity discount.

    This way customers can purchase a big quantity of products at rates that cut the buyer’s cost. The platforms also offer the customer to be grouped as per their behaviors. Store owners can also set up product bundles to increase the perceived value of the products and also reduce their inventory stock. Magento also offers a shopping cart that is persistent on the page, this means the items in the carts remain there for review at any instant.

    The platform also gives newsletter management for stores to update their customer about the products and any other information to support the marketing of your products.

    Search Engine Optimization.

    Search engine optimization is a must to have on e-commerce stores.  The SEO of Magento allows takes user satisfaction to unprecedented levels. The SEO makes searching for the customer easy as the optimization allows customers to find items that are relevant to them by using data science and help customers find products that they couldn’t quite remember and entered incorrectly in the search bar.

    The Magento platform is 100% search engine friendly. Search engines such as Elasticsearch are already integrated and others can be integrated into your store by using expert Magento Integration services by a licensed Magento Web development company. Magento makes use of the Google Site map to have search-engine friendly URLs. The URL rewriting gives control of the URL’s Meta-information for the products to enhance usability.

    The platform uses popular search terms to redirect users to your stores after you use them in the product description. The platform also utilizes Google Content API for enhancing the experience of the user.

    Site management.

    The Magento site is highly manageable. Store owners can manage their websites independently. The owner can control multiple Magento stores from one to a single administration panel. This makes managing effective. Store owners can also provide permissions for different system roles and users for managers, developers, and assistants.

    The stores are also highly customizable. The layout can be designed using custom or existing templates. It has batch import and export for data to make a transfer between platforms easy and quick. The platform has web service APIs that allow effortless integration between Magento and third-party applications.

    Magento has a content management page where blogs can be published, these can be informational to attract audiences. To manage the security, the platform has a CAPTCHA functionality to make sure that automatic scripts do not attempt fake logins and use up storage resources. This function can be enabled on customer and admin login areas to make sure that the login is being attempted by a human.

    The Magento platform also manages the support for users of different locations. It has multiple currencies and language support. Tax rates can also be set per location, product category, or customer group as there are different rates for wholesalers and retailers.

    Catalog Management and browsing.

    The Magento Catalog management is a core feature of the platform. It provides a simple, and configurable catalog that can be for grouped or bundled products. The catalog allows store owners to set a different price for retailers, wholesalers, and customers. The store owners can set advanced pricing rules and provide support for special pricing strategies.

    Magento also provides virtual products that can be downloaded as samples. These digital products help in customer experience the product. You can also add unlimited product attributes. Customers can also set the attributes to make product creation quick and effortless. The images of products can also be resized for being in the appropriate format.

    The inventory can be maintained by enabling back-ordering thanks to the RSS activation on the back-end. This means when a price reaches a minimum, a request for re-ordering is sent to the suppliers. Store owners can update their products in batches to save time and resources. The catalog can also provide customer sorting, this provides a sort filter based on price or brand for advanced results.

    The catalog browsing enables faceted navigation on the store by using product filtering for categories and results. The static block tool is available that creates categories for landing pages on Magento. The provision of product comparison with history helps users make decisions for purchase. The catalog also shows popular search terms and recently reviewed products to give the owner an idea of the market behavior.

    The catalog can also provide shipping integration with the labels that can be viewed, edited, and printed. Shipping provider rates can also be integrated with the products.

    Product browsing.

    The product browsing allows customers to be offered extensive and all available attributes to the customer so that no question in their mind is left unanswered. The storefront provides multiple images per product to help the customer view the product. Zoom in and zoom out capabilities allow for increased focus.

    The page can also show the stock availability on the page. Related products can also be recommended to increase upselling. The product can have reviews on them so that the customer feedback is available for other customers as well. Products can be shared on social media and even be linked to others via email.

    Checkout, payment processing, and shipping services.

    Magento facilitates the closing of deals by providing a one-page checkout. To store the details, address books are used to make checkout effortless on the customer end by storing the credit card details. This action is made secure as Magento provides SSL security support for order payments. Integration with multiple payment gateways is also possible.

    The payment can also be made via cash on delivery and cheque as per the customer’s convenience. Payment in installations is also available for customers via Magento Connect. The tax and shipping charges are also made transparently visible on the checkout page. The platform also provides shipping to multiple addresses as per customer convenience.

    There is an option for account creation at the beginning of checkout to make sure that the customer is registered and the deal is safely closed. Customized order status is provided. This makes tracking orders easy and the updates from the store allow customers to be provided with feedback on their status.

    Order processing workflows are defined as per the order status such as new, processing, payment, review, complete. Customers can also be kept informed by sending email notifications of orders.

    Order Management.

    This feature enables the store owners to edit, preview, create and fulfill orders easily from their admin panel. They can also create one or multiple invoices, shipments of the product, and credit card memos for every order which can allow for split fulfillment as per the order details. The store can print packaging slips, shipping labels, and invoices.

    Call center order creation

    To manage customers, a call center order creation option is provided for customers. The products can be booked via call. The order status and customer support can also be provided to the clients on call to provide substitutivity on the store.

    Also, product customizations and configurations can all be done on the call. Then the customer details can be used to make a new customer account so that their history is recorded for future use.

    Customer Accounts.

    The Magento platform provides a feature to create customer accounts to keep the data manageable. This is achieved by creating account dashboards so customer data can be stored for future use. Store owners can view the customer’s order status, their re-orders, and their most recently ordered items. The customer’s billing and shipping addresses can also be viewed.

    Their submitted product reviews, product tags, can also be viewed. The total customer refunds can also be viewed. They can be sent newsletters once they subscribe by their emails. As per customer instructions, an order can easily be modified as well. Customer order status can also be tracked via their account.

    Assisted shopping.

    The customer service personnel can manage the products and coupons that are available in the customer’s cart to help them be provided the best service through the administrator panel. This assists in a successful checkout.

    Magento for eCommerce Business

    Reporting and Data analysis.

    The Magento platform provides detailed reports for performance and data analysis to help uncover insights to incorporate into the marketing strategy. The platform is integrated with Google Analytics. A report overview function can help keep the reports ready to be sent or read. Different types of reports that are of different uses can be created:

    • Sales reports.
    • Abandoned shopping cart report.
    • Best viewed products report.
    • Search terms report.
    • Tax reports.
    • Coupon usage report

    These reports are of great use to have documentation of the store.

    Advanced Mobile Commerce.

    Today, over 50% of e-commerce sales are made on mobile phones. This makes the use of Magento for eCommerce most suitable for mobile devices. The Magento platform comes integrated with HTML5 which helps in creating quick and easy storefront creation that is maximally optimized for mobile phones so customers can shop from their phones without any setbacks.

    HTML5 technology is supported on iPhones, Android, and mobile opera browsers on the customer-end. The special features of mobile commerce are:

    • Media capabilities that are device specified for audio and video data.
    • User-friendly search and display are optimized as per the screen.
    • Allow pinching for scaling images and multiple touch capabilities.
    • Easy swipe between the images of the products.
    • Drag and drop products into the shopping carts.
    • A single admin panel for multiple devices.

    These extensive features make the use of Magento for eCommerce certain.

    What makes Magento different from other platforms?

    Magento is different from other e-commerce platforms as it provides some added benefits as compared to other stores. One of the major differences is that Magento open source is absolutely free. Unlike other e-commerce platforms that only provide a free trial, Magento makes sure that their open-source clients use it with a platform that provides rich features that cannot be matched by competitors.

    Magento also outperforms other platforms when it comes to scalability, functionality, and affordability. It stands out against its competitors as:

    • Magento has continuous fixes and updates as Adobe keeps on pushing out new Magento versions.
    • It has an active community forum with over 360,000 developers, project managers, and store owners that help in interaction.
    • The platform offers built-in SEO features as having Elasticsearch is a prerequisite. The SEO increases your store visibility.
    • Magento creates scalable websites that can always be scaled up. This means you can remain on this platform and continue to grow.
    • Multiple search filters can be applied such as color, size, price range, and category. This also means that the Magento platform provides advanced navigation.
    • Store owners can freely set up multiple stores with the same domain name. These can be managed through a single back-end panel. This multiple-store view makes it useful for store owners.
    • Magento store owners can have multiple stores feasibly under a single installation decreasing the setup time.
    • You can manipulate the display of products to make the interaction with the users effective. Store owners can display variable prices for segmented customers, add audio and video for products, and maintain all of this easily by using simple options.

    These reasons make using Magento for eCommerce a good choice. If you don’t have a Magento store, you can perform Magento migration services and safely and securely migrate all the data to your new Magento store. Make sure you hire Magento developers that are certified by Magento.

    What are the reasons to select Magento for building an Online Store?

    There are several platforms that can be used for building online stores for it is best to use Magento for eCommerce.

    Optimal performance.

    When we talk about performance for e-commerce platforms, we need to understand that they must always perform to facilitate the user. The store must be optimized for speed. Make sure that the store navigates from one state to another within four seconds. If it doesn’t, it is possible that users of your store redirect to your competitor’s store.

    Magento is one of the best alternatives to reduce page loading time and perform a quick change in states. If store owners want to make sure that their e-commerce store stands out amongst other stores, they can hire Magento developers and perform Magento speed optimization services.

    Manage multiple stores.

    Magento allows integrating several online stores within the e-commerce website. Integrating multiple stores will help increase the customer reach. You can make use of Magento integration services provided by Magento experts to integrate the stores expertly without any glitches or bugs. Businesses prefer to use Magento for eCommerce because this platform enables them to implement a multiple-store strategy.

    This means more than one store is made and they are easily navigable from their admin dashboards. This means that the business is easy to scale and manage effectively. This function saves the time of the store owner and makes the operations transparent.

    Immediate community support.

    The Magento community includes people who are related to the platform. Like-minded users and store owners include bloggers, project managers, e-commerce developers, customers, and store owners. This community helps all of the Magento users resolve issues, communicate with others, answer queries and even discuss ideas.

    The interaction on this 360,000+ strong Magento community forum includes adequate users who can educate others, provide solutions, and set guidelines for a custom question. You can even hire Magento developers over the community to help you out with your Magento store.

    Affordable web development.

    E-commerce stores surged in demand because as compared to brick and mortar stores, e-commerce stores have minimal maintenance. The affordability of a store is a very crucial aspect for e-commerce store owners. Using Magento for eCommerce is a great option as it provides a complete development solution.

    Magento is affordable as compared to its competitors because it provides services such as cloud hosting that decrease the maintenance costs of the store. The development of the store is quite easy and can easily be performed by the owner. This is recommended for startups as they have the time to maintain their stores.

    For enterprises, it is preferable to make use of a Magento web development company to make sure that your store is developed according to your business model and strategy. Companies such as Folio3 provide a very affordable package for store maintenance and even for development from scratch.

    A platform that is open to use.

    An open-to-use platform means that the platform can be customized as per the requirements of the users. This means that this free platform can create customized e-commerce stores. Magento provides all of the essential features that are the basis for a successful e-commerce business.

    Online retailers can customize their stores for free and even manage them by themselves. To begin your Magento journey, you can install it on your device. You can make use of a Magento web development company to have an edge over your competitor by having a store that provides a better customer experience.   

    Multiple payment processing services.

    Magento store owners must make sure that once they have customers that want to buy their products, the store owner must make sure to add multiple payment processors as it is quite common for e-commerce stores to lose a customer simply because the store lacked the relevant payment processor.

    So in order to make sure that the store has a high conversion rate, Magento store owners must incorporate multiple payment options as they help customers make payments to the store successfully without any setbacks. Be sure to provide multiple options to customers so that they can successfully checkout or else not only do you lose a customer, but also allow your competitor to get more sales.

    Magento supports several payment gateways like PayPal, Google, Authorize.net, bank transfers, and Google checkout. New growing payment gateways include Afterpay, Stripe, Payoneer, and Square. You can integrate your payment gateways easily by using Magento integration services in an easy and hassle-free manner.

    Search Engine Optimization.

    SEO is packed in the Magento platform by using several SEO-friendly features such as Google sitemaps, a URL structure, and position layers. An e-commerce store in Magento must make use of SEO as it helps rank the store and makes it more reachable. You can choose to integrate with search engines.

    Magento for eCommerce is a good option as it comes readily available with ElasticSearch for functioning. SEO notes the most used search terms that are then incorporated in the store to make sure that your store is also presented to users that are finding products relevant to your Magento store.

    Compatible with other software.

    Magento is open-source thus it supports modification as per user business requirements. It is easier for third-party applications such as CRMs, ERPs, helpdesks, and search engines to integrate with the Magento store. This means that integrations are not only possible but are also supported to maximize the operational effectiveness for the Magento store owner.

    If you currently have a store on any other platform you can use Magento migration services to make a store on Magento and start selling and increasing your sales. Magento for eCommerce is a very good solution available for businesses that want to start, set up, or scale their e-commerce businesses.