Shopify Plus has evolved from a simple e-commerce platform into a complete enterprise solution. But does it deliver the features your B2B or high-volume business actually needs?
Whether you’re managing wholesale operations, scaling across multiple regions, or looking to automate complex workflows, understanding Shopify Plus features can determine whether this platform becomes your competitive advantage or another operational headache.
Summary
- Core differences from standard Shopify: Unlimited staff accounts, advanced automation, custom checkout, and dedicated support for businesses exceeding $1M annually
- Essential automation features: Flow for workflow automation and Launchpad for campaign scheduling eliminate manual tasks across operations
- Checkout and customization tools: Script Editor and Checkout.liquid enable custom discount logic, branded checkout experiences, and conversion optimization
- Multi-store and global expansion: Organization Admin centralizes management across multiple storefronts while Shopify Markets simplifies international selling
- Native B2B capabilities: Company profiles, custom pricing, Net payment terms, and self-service portals streamline wholesale operations
- Headless commerce flexibility: Hydrogen, Oxygen, and Storefront API support custom frontends for web, mobile, and emerging channels
- Platform comparisons: How Shopify Plus features stack up against BigCommerce, Adobe Commerce, Salesforce, and Commercetools
- Pricing and ROI analysis: Investment considerations, including premium features, and when upgrading makes financial sense
What Makes Shopify Plus Different From Standard Shopify?
Standard Shopify plans work well for small to mid-sized stores. Once you cross $1M in annual revenue or manage complex operations, you hit walls: limited customization, restricted automation, capped staff accounts, and manual processes that drain your team’s time.
Shopify Plus removes these limitations. You get unlimited staff accounts, advanced automation through Shopify Flow, custom checkout experiences via Script Editor, and dedicated support, including a launch engineer and merchant success manager. The platform handles 10,000+ checkouts per minute with 99.99% uptime, backed by unlimited bandwidth and a global CDN.
Core Shopify Plus Features That Drive Growth
1. Shopify Flow: Workflow Automation Without Code
Flow automates repetitive tasks across your entire store operations. Create if-this-then-that workflows for customer tagging, order routing, inventory management, and fraud detection without writing code.
Tag high-value customers automatically when they hit spending thresholds. Route international orders to the correct fulfillment center based on location. Flag potential fraud before processing payments. These workflows run 24/7, freeing your team to focus on strategy instead of manual data entry.
2. Launchpad: Campaign Automation for Flash Sales
Schedule and automate your most significant sales events without staying up late clicking buttons. Launchpad handles theme changes, product visibility, discount applications, and inventory locks for time-sensitive promotions.
Launch Black Friday sales at midnight across multiple time zones. Release limited-edition products exactly when planned. Coordinate multi-channel campaigns with precision timing. Everything executes automatically, ensuring flawless execution during your highest-traffic moments.
3. Script Editor: Custom Discount and Pricing Logic
Standard Shopify forces you to use apps for complex discounts. Shopify Plus features a Script Editor that lets you embed custom logic directly into checkout and cart.
Create volume discounts that adjust automatically based on quantity. Offer customer-specific pricing for VIP segments. Build BOGO promotions with complex rules. Apply tiered shipping rates based on cart value or location. These scripts run at checkout speed without slowing down performance.
4. Checkout Customization via Checkout.liquid
Full control over your checkout experience separates winners from everyone else. Shopify Plus features complete checkout access through Checkout.liquid.
Add custom fields for gift messages or delivery instructions. Embed upsell offers at the perfect moment. Include trust badges and testimonials to reduce abandonment. Design a fully branded checkout that matches your store aesthetic. Test different layouts to optimize conversion rates.
5. Organization Admin: Multi-Store Management Hub
Run multiple storefronts from one dashboard instead of logging in and out of separate accounts. Organization Admin centralizes control across all your Shopify Plus stores.
Manage regional stores for different countries or languages. Operate separate B2B and B2C storefronts. Control staff permissions across all properties from one place. Share apps and settings between stores while maintaining unique branding.
6. Advanced API Access and Higher Rate Limits
Standard Shopify API limits restrict what you can build. Shopify Plus features expanded API access with 10x higher rate limits.
Build custom frontends with headless architecture. Integrate complex ERP or WMS systems seamlessly. Sync inventory across multiple channels in real-time. Create custom reporting dashboards that pull data across all operations.
Shopify Plus B2B Features for Wholesale Operations
Company Profiles and Multi-User Accounts
B2B buyers aren’t individual shoppers. They’re organizations with multiple stakeholders. Shopify Plus b2b features include company profiles that let you manage complex business relationships.
Assign different roles and permissions within each company account. Set purchasing limits for individual buyers. Enable approval workflows for large orders. Track which team members make purchases and when.
Custom Price Lists and Volume Discounts
Wholesale pricing rarely follows retail logic. Shopify Plus features flexible pricing systems that adapt to B2B needs.
Create customer-specific price lists based on negotiated contracts. Build automatic volume discounts that apply at checkout. Offer tiered pricing based on quantity breaks. Exclude certain products from promotions while including others. All pricing updates automatically without manual catalog changes.
Net Payment Terms and Invoice Management
B2B customers expect flexible payment options beyond credit cards. Shopify Plus supports Net 15, Net 30, and Net 60 payment terms.
Generate invoices automatically when orders ship. Track outstanding balances in one dashboard. Send payment reminders on schedule. Enable customers to view and pay invoices through self-service portals. Integrate with accounting systems to streamline AR workflows.
Quick Order Tools and CSV Upload
Wholesale buyers want efficiency, not browsing experiences. Shopify Plus b2b features include tools that speed up reordering.
Let customers upload CSV files with SKUs and quantities for instant bulk orders. Provide saved order lists for frequently purchased items. Enable one-click reordering from order history. Build quick-add interfaces that bypass individual product pages.
B2B Self-Service Customer Portals
Reduce support volume by empowering wholesale customers to manage their own accounts. Shopify Plus features customer portals where businesses can view order history, track shipments, manage payment methods, and download invoices without contacting your team.
Shopify Plus Features Comparison: Enterprise vs Standard Plans
| Feature | Standard Shopify | Shopify Plus |
| Monthly Price | $39-$399 | Starts at $2,000 |
| Transaction Fees | 0.5%-2.0% | 0.15% (third-party) |
| Staff Accounts | 2-15 | Unlimited |
| Checkout Customization | Limited | Full access via Checkout.liquid |
| Automation (Flow) | Not included | Included |
| Campaign Automation (Launchpad) | Not included | Included |
| API Rate Limits | Standard | 10x higher |
| Dedicated Support | Email/chat | 24/7 priority + success manager |
| Multi-store Management | Separate accounts | Organization Admin |
| Wholesale B2B Features | Via apps | Native features |
Advanced Shopify Plus Features for Global Expansion
Multi-Currency and International Selling
Expanding globally requires more than translating your store. Shopify Plus features built-in multi-currency support that displays local pricing automatically based on customer location.
Show prices in 133+ currencies without setting up multiple stores. Collect payments in local currencies to reduce friction. Automatically calculate taxes for different countries. Localize checkout experiences for higher conversion rates in each market.
Shopify Markets for Regional Storefronts
Manage international expansion from one place with Shopify Markets. Create region-specific shopping experiences without building separate stores for each country.
Customize product assortments by region. Set regional pricing that accounts for local costs. Enable country-specific payment methods. Adjust shipping options based on location. All while managing inventory and orders from one backend.
Localization and Translation Management
Speaking your customer’s language increases conversion rates. Shopify Plus features translation management tools integrated directly into the platform.
Translate product descriptions, policies, and navigation menus. Localize images and content for cultural relevance. Manage translations across multiple languages from one interface. Ensure SEO optimization in each target language.
Shopify Plus Headless Commerce Features
Hydrogen and Oxygen: Frameworks for Custom Storefronts
Headless architecture decouples your frontend from backend, enabling lightning-fast, highly customized shopping experiences. Shopify Plus features Hydrogen (React-based framework) and Oxygen (hosting platform) for building headless storefronts.
Create unique experiences for different channels. Build progressive web apps that feel like native apps. Optimize page speed beyond what standard themes allow. Design custom user interfaces without Shopify’s theme limitations.
Storefront API for Custom Builds
The Storefront API lets you build completely custom shopping experiences while leveraging Shopify’s commerce engine. Access products, collections, customer data, and checkout functionality through GraphQL queries.
Build mobile apps with native experiences. Create voice-commerce interfaces. Develop IoT shopping capabilities. Design kiosk experiences for physical locations. All powered by Shopify Plus features but displayed through your custom frontend.
Shopify Plus Features Pricing: What You Actually Pay
Shopify Plus starts at $2,000 per month when billed annually. For merchants processing over $800,000 monthly, pricing shifts to 0.25% of revenue with a cap at $40,000 monthly.
Transaction fees depend on your payment processor. Using Shopify Payments eliminates transaction fees completely, though you still pay standard credit card processing rates (2.15% + 30¢ for domestic cards). Using third-party processors adds a 0.15% transaction fee.
The platform includes features that usually cost extra: Shopify POS Pro ($89/month per location), unlimited staff accounts, up to 20 store locations, nine expansion stores, and 24/7 priority support. These included perks that offset the higher base cost.
Platform Comparison: Shopify Plus vs BigCommerce Features
| Capability | Shopify Plus | BigCommerce Enterprise |
| Ease of Use | Intuitive interface, minimal learning curve | More complex setup, steeper learning curve |
| B2B Features | Native wholesale tools, company profiles | Strong B2B requires more customization |
| Customization | Checkout.liquid, Script Editor | Stencil framework, more code-heavy |
| Automation | Flow (visual, no-code) | Limited native automation |
| Scalability | 10,000+ checkouts/min | Strong but varies by setup |
| Multi-store | Organization Admin | Separate logins required |
| Support | Dedicated success manager | Enterprise support available |
| Pricing | Starts $2,000/month | Custom quotes, often similar cost |
For teams prioritizing ease of use and rapid deployment, Shopify Plus features win. For businesses needing granular control over every technical detail, BigCommerce offers more flexibility but requires more development resources.
Comparing Shopify Plus Features: Adobe Commerce and Salesforce
Shopify Plus vs Adobe Commerce (Magento)
Adobe Commerce offers complete control over every aspect of your store, but requires significant technical expertise and ongoing maintenance. Shopify Plus features prioritize speed of deployment and ease of use while still providing enterprise capabilities.
Adobe Commerce suits businesses with large development teams and highly unique requirements. Shopify Plus works better for brands that want to focus on selling rather than managing infrastructure. Adobe’s open-source flexibility comes with hosting responsibilities, security updates, and performance optimization that Shopify Plus handles automatically.
Shopify Plus vs Salesforce Commerce Cloud Features
Salesforce Commerce Cloud positions itself as an end-to-end solution tightly integrated with Salesforce CRM. Shopify Plus features comparable commerce capabilities while maintaining platform independence for your tech stack.
Salesforce excels when your entire business runs on Salesforce products. Shopify Plus offers more flexibility to choose the best-in-class tools for each function. Salesforce’s implementation timeline typically spans 6-12 months; Shopify Plus can launch in weeks. Salesforce requires ongoing developer support; Shopify Plus empowers marketing teams to manage most operations independently.
Read more: Salesforce Commerce Cloud Vs Shopify – Which One You Should Choose?
Commercetools and Shopify Plus Features Comparison
Commercetools represents the composable commerce approach: best-of-breed components assembled into a custom solution. Shopify Plus features a platform approach: integrated tools that work together out of the box.
Commercetools offers ultimate flexibility for brands with unique requirements and strong technical teams. Implementation requires selecting and integrating multiple vendors for CMS, search, payment processing, and other functions. Shopify Plus features pre-integrated solutions that reduce time-to-market and ongoing maintenance burden.
Choose commercetools when your competitive advantage requires technical differentiation. Choose Shopify Plus when speed, reliability, and ease of use drive your success.
Real Businesses Using Shopify Plus Features
| Brand | Industry | Key Features Used |
| Allbirds | Footwear | Multi-store management for global expansion |
| Heinz | Food & Beverage | B2B and B2C unified commerce |
| Gymshark | Fitness Apparel | Launchpad for product drops, Flow automation |
| Kylie Cosmetics | Beauty | Custom checkout optimization |
| Staples Canada | Office Supplies | B2B portal, volume pricing |
These brands leverage Shopify Plus features to handle peak traffic, manage complex operations, and deliver exceptional customer experiences at scale. What works for billion-dollar companies also works for growing businesses crossing the $1M revenue threshold.
Getting Started: Is Shopify Plus Worth the Investment?
The right time to upgrade to Shopify Plus is when standard plans limit your growth. Common indicators include: consistently exceeding $1M annual revenue, managing wholesale alongside retail, expanding internationally, needing team collaboration with multiple staff accounts, requiring checkout customization, or spending excessive time on manual operations that automation could handle.
For businesses below $1M annually, Shopify Advanced provides most essential features at lower cost. Once you cross that threshold, reduced transaction fees and included premium features make Shopify Plus cost-effective.
Calculate your transaction fee savings at higher volumes. Factor in the value of unlimited staff accounts, 24/7 priority support, and dedicated success managers. Consider the revenue impact of automation features and checkout optimization. For most high-volume businesses, Shopify Plus features pay for themselves through efficiency gains and increased conversion rates.
Shopify Plus Plan Features: What’s Included in Your Subscription
Your Shopify Plus subscription includes everything in standard Shopify plus:
Automation & Operations
- Shopify Flow for workflow automation
- Launchpad for campaign scheduling
- Script Editor for custom logic
- Unlimited staff accounts with granular permissions
Multi-Store & International
- Organization Admin for centralized management
- Up to 9 expansion stores included
- Shopify Markets for global selling
- Multi-currency support built-in
B2B Capabilities
- Native wholesale channel
- Company profiles and multi-user accounts
- Custom price lists and volume discounts
- Net payment terms and invoicing
Technical Features
- Enhanced API limits (10x standard)
- Custom checkout via Checkout.liquid
- Headless commerce frameworks (Hydrogen/Oxygen)
- Advanced reporting and analytics
Support & Success
- 24/7 priority phone and chat support
- Dedicated launch engineer
- Merchant success manager
- Launch preparation and optimization
Premium Add-Ons
- Shopify POS Pro (included for physical retail)
- Priority app development support
- Beta feature access
- Educational resources and community
Frequently Asked Questions
What Are the Main Features of Shopify Plus?
Flow automation, Launchpad scheduling, Script Editor, custom checkout via Checkout.liquid, Organization Admin for multi-store management, enhanced API limits, native B2B tools, unlimited staff accounts, and 24/7 priority support with dedicated success managers.
How Do Shopify Plus B2B Features Work?
Company profiles manage multiple buyers per business. Custom price lists apply negotiated rates. Net 30/60 payment terms enable invoicing. Quick order tools support CSV uploads and reordering. Customer portals provide self-service access to orders, invoices, and account management.
What’s the Difference Between Shopify Plus Features and Standard Shopify?
Shopify Plus adds unlimited staff accounts, Flow automation, Launchpad, Script Editor, full checkout customization, 10x higher API limits, multi-store management, and dedicated support. Standard Shopify caps staff accounts, limits customization, and lacks enterprise automation.
Can Shopify Plus Support Headless Commerce?
Yes. Use Hydrogen (React framework), Oxygen (hosting), and Storefront API to build custom frontends for web, mobile, voice, and IoT while leveraging Shopify’s commerce engine.
How Much Does Shopify Plus Cost Compared to Other Platforms?
Starts at $2,000/month or 0.25% of revenue over $800K monthly. BigCommerce Enterprise and Adobe Commerce cost similar amounts. Shopify Plus includes POS Pro, unlimited staff, and priority support at no extra charge.
What Shopify Plus Features List Should B2B Brands Prioritize?
Company profiles, custom price lists, volume discounts, Net payment terms, quick order tools, customer self-service portals, and Flow automation for operational efficiency.
Does Shopify Plus Include Features for International Selling?
Yes. Shopify Markets handles region-specific experiences, 133+ currencies, localized checkout, automatic tax calculation, and multi-store management for different countries.
Key Takeaways
- Shopify Plus features eliminate growth bottlenecks through automation, customization, and scalability that standard plans can’t match.
- B2B businesses benefit from native wholesale tools, including company profiles, custom pricing, payment terms, and self-service portals.
- Multi-store management and international selling features enable global expansion without exponentially increasing operational complexity.
- Advanced customization through Script Editor and Checkout.liquid drives higher conversion rates and differentiated experiences.
- For businesses consistently exceeding $1M annually, Shopify Plus features deliver ROI through reduced transaction fees, including premium tools, and operational efficiency gains.
Shopify Plus transforms from an e-commerce platform into a growth engine when you leverage its complete feature set. Whether you’re scaling wholesale operations, expanding internationally, or automating complex workflows, these capabilities provide the foundation for sustainable, efficient growth.
Ready to see how Shopify Plus features can transform your business operations? Connect with Folio3’s Shopify Plus experts to discuss your specific requirements and get a customized implementation plan that maximizes your platform investment.
