Introducing Category Page Ads on the Shopify App Store

Developers can now boost demand for their apps by advertising on the category and subcategory pages of the Shopify App Store.

Category page ads allow you to reach merchants in a highly relevant context, precisely when they are exploring apps for specific needs.

Similar to search and homepage ads, category page ads operate on a cost-per-click basis, ensuring you only pay when a merchant clicks on your ad. This provides a cost-effective solution for accelerating your app’s growth.

As an app developer, you can create ads to help merchants discover your apps in the Shopify App Store. These ads appear to merchants on the search results page above the organic listings, on the homepage, or within category and subcategory pages in a Sponsored apps section. By placing bids on specific search terms or categories, you ensure your ads are shown when merchants visit these pages or search for particular terms. This strategy can significantly increase your app’s visibility and reach within the Shopify ecosystem.

Advertisements are displayed exclusively on desktop and are distinctly marked with a badge to indicate they are not organic app listings.