10 Finest Shopify Plus Features That You Should Know

Shopify Plus is a premier eCommerce platform for high-growth businesses seeking advanced capabilities beyond standard offerings. Its robust features empower brands to manage complex operations, optimize customer experiences, and scale efficiently in an increasingly competitive market.

This blog will explore the ten finest features of Shopify Plus and highlight how they can transform your online business strategy.

Understanding these features is crucial for any enterprise-level merchant aiming to enhance their eCommerce performance. From customizable checkouts to powerful automation tools, Shopify Plus equips businesses with the necessary resources to thrive.

Join us as we delve into these standout functionalities that can elevate your brand and streamline your operations.

What Is Shopify Plus?

Shopify Plus is an e-commerce platform aimed at high-growth businesses and large enterprises that need more than the basic Shopify plans offer—using Shopify Plus as your preferred e-commerce platform offers several features and benefits. 

It is ideal for stores with high order volumes and transactions requiring immediate and precise processing. These stores use advanced customization features applicable across multiple channels (retail, wholesale, and online).

Additionally, Shopify Plus allows the business to operate in several countries and regions to expand its availability. 

To know what is possible with Shopify Plus, the following section covers the ten core features of Shopify Plus. 

10 Core Features of Shopify Plus

Here is what makes Shopify Plus as powerful as it is:

1. Internationalization

Shopify Plus helps brands cater to global audiences and exponentially increase their revenue potential. Thanks to an ever-present development platform accessible everywhere, online businesses can sell globally. Shopify Plus supports various languages and currencies that cater to different customer bases.

Shopify’s internationalization makes it a great e-commerce platform for businesses of all sizes. By adding seamless checkout for different reasons, the store has the perfect recipe for success. 

2. Ready for B2B Industry

The B2B e-commerce industry is a primary Shopify Plus user, and for good reason. The platform allows stores to offer volume-based discounts for B2B customers, set custom pricing for different orders and groups, and even send purchase orders.

B2B e-commerce stores operate differently from B2C or D2C stores and must be accommodated accordingly. Shopify Plus simplifies the process, allowing businesses to capitalize on different opportunities.

3. Lower Transactional Fees

When using the Shopify Plus plan, high-volume e-commerce businesses can benefit from reduced transaction costs. Cost savings in one area translate to increased profit margins for marketing, customer experience, and growth. Every cost and fee affects a business’s bottom line. Using Shopify Plus ensures the company gets the most value for its money. 

4. Unlimited Staff Accounts

Staff accounts grant access to essential team members that help with effective team management. Unlimited staff accounts help foster team collaboration regardless of location and improve productivity, ultimately benefiting the business. Having staff accounts allows business owners 

5. Speed and Power

E-commerce stores must be fast and robust to ensure the customer experience is not compromised. Shopify Plus ensures by using a high-performance infrastructure to manage peak sales periods and high-traffic volumes. 

Additionally, Shopify Plus stores have significantly faster loading times due to low bounce rates that extend to various areas. Finally, a streamlined checkout process guarantees better conversions, given everything else is in order. Shopify Plus stores are only as powerful as their development allows them to be. Poor data management and design will slow even the best e-commerce platforms. 

6. Omnichannel Capabilities

Shopify Plus allows e-commerce stores to sell and advertise their products and services across multiple mobile, retail, and online channels. This expands their reach while providing a top-tier shopping experience regardless of their channel. Shopify’s inventory management capabilities make it easier for brands to track and manage their inventory across different sales channels.

A key component of e-commerce success is accessibility. Customers must be able to access the store from different platforms and devices. Shopify streamlines this process and makes it easier for brands to develop omnichannel capabilities for their online stores. 

7. Customizable & Faster Checkouts

Stores can use Shopify Plus to design branded checkout pages that emulate the brand’s identity. The platform’s faster checkout experience helps reduce friction and increase conversions. 

Tools such as one-click checkout and guest checkout further streamline the ordering process. Many stores suffer because of multi-step, multi-page checkouts that deter customers from following through. There must be as little friction as possible between the customer arriving at the store and checking out. 

8. AR, 3D, and Video

• Develop immersive product experiences by enhancing product presentations with interactive visuals. A visually appealing store looks nice when visiting and remains in the customer’s mind for the future. 
• These media help reduce returns by ensuring customers make informed purchasing decisions with detailed product information. Imagine trying on a pair of sunglasses or checking how a side table looks in your room—the decision-making process is exponentially quicker. 
• Increased engagement helps capture customer attention and drive sales. A video can showcase how products or services operate in real time, giving customers a real-life idea of how their purchase helps them. 

9. Promotions & Marketing

Targeted Marketing helps create personalized marketing campaigns based on customer behavior and preferences. These can be combined with advanced promotions to implement complex promotions, such as tiered discounts and bundle deals. Lastly, marketing automation helps save time and improve efficiency with campaigns built using customer data. 

10. Custom Automation

Automation helps in three essential ways:

• Workflow automation helps automate repetitive tasks to streamline operations and get the boring but essential stuff done without someone manually doing it. 
• Increased productivity by focusing on strategic initiatives and automating routine processes. Less time spent on the mundane translates to more time spent on the essentials. 
• Minimize human errors and improve accuracy since automations follow predetermined instructions without needing rest or making avoidable mistakes. The automation does what it needs to, when required, and exactly how it is programmed. 

Businesses That Will Benefit From Shopify Plus

Several businesses stand to benefit from Shopify Plus’ capabilities due to its scalability and feature set. These businesses stand to benefit from what Shopify Plus has to offer:

High-Volume Merchants:

• Fashion and Apparel: Brands with large product catalogs and frequent inventory updates. These brands need the quick and robust online stores that Shopify Plus offers. 
• Electronics and Gadgets: Businesses selling high-demand tech products need intuitive storefronts with straightforward product navigation and fast checkouts. 
• Home Goods and Furniture: Merchants dealing with bulky products and complex shipping logistics. Shopify Plus supports third-party integrations that solve several logistical problems. 

International Brands:

• Global Retailers: Companies operating in multiple countries and regions. Capturing more markets translates to higher earning potential.
• Cross-Border Sellers: Businesses targeting specific international markets can benefit significantly from the additional visibility. 
• Luxury Brands: High-end brands seeking a premium online shopping experience can use Shopify Plus to offer that.

Enterprise Businesses:

• Large Corporations: Established companies with complex e-commerce needs can use Shopify’s pre-built architecture to set up their stores and kick off their online presence.
• Wholesale Distributors: Businesses selling to other businesses can use Shopify Plus to market, sell, and distribute their products to their customers.
• B2B and B2C Hybrids: Companies serving both business and consumer customers.

Brands with Unique Requirements:

• Customizable Brands: Businesses requiring highly tailored online stores.
• Subscription-Based Businesses: Companies offering subscription boxes or recurring payments.
• Experiential Retailers: Brands focusing on immersive shopping experiences.

Conclusion

Shopify Plus offers a robust suite of features to elevate your e-commerce experience. From advanced customization options to powerful automation tools, these capabilities empower businesses to scale efficiently and effectively. Understanding and leveraging these features can significantly enhance your store’s performance and customer satisfaction.

As you explore Shopify Plus’s potential, consider how each feature aligns with your business goals. By harnessing these tools, you position your brand for growth in an increasingly competitive market, ensuring you stay ahead of the curve while delivering exceptional value to your customers.

FAQs

What Does Shopify Plus Include?

Shopify Plus includes:

• Customizable reports
• Advanced analytics
• Unlimited staff accounts
• Priority 24/7 support
• Customizable checkout
• The ability to sell in 50 global markets
• Features for B2B selling 
• Support for up to 200 inventory locations.

Is It Worth Upgrading to Shopify Plus?

Yes. Shopify Plus can benefit high-growth businesses that need scalability, advanced features, and dedicated support. Extensive customization and automation help improve the customer experience and operational efficiency. 

What Are the Shopify Plus Benefits for B2B?

Shopify Plus benefits for B2B include:

• Dedicated wholesale channel
• Custom pricing options
• Personalized checkout experiences
• Efficient management of wholesale and retail operations from a single platform
• Streamlining processes and improving customer interactions.