Stand Out in the UK CBD Market: Elevate Your Store with a Premier BigCommerce Web Design Company

In the competitive UK CBD market, establishing a solid online presence is not just important; it’s crucial. By harnessing cutting-edge design and functionality, you can differentiate your brand, attract customers, and stand out in this burgeoning industry where ecommerce plays a pivotal role.

You gain a strategic edge by partnering with a leading BigCommerce web design company. This proactive approach keeps you ahead of the competition, enhances the customer experience, and maximizes your store’s potential. Investing in a professional web design solution is a surefire way to set yourself apart in the UK CBD industry.

Overview of the UK CBD Market 

The UK CBD market is rising, and it is the second largest after the USA. This is a significant opportunity for growth, driven by various factors such as market size and essential consumer trends. In 2021, the UK CBD market was valued at around £ 690 million, with projections indicating it will reach £ 1 billion.  

Such astronomical growth can be attributed to an increasing street presence, celebrity endorsements, and rising popularity in the wellness industry. As a result, we’ve seen several consumer trends emerge in the UK CBD market:

– Customers are focusing on reputable CBD brands because they offer better quality products. 

– High demand has brands diversifying into different CBD products, extending beyond tinctures and oils into cosmetics, edibles, pet products, and more. 

– With CBD products becoming commonplace, users want more information about manufacturing processes, health benefits, and product sourcing. 

CBD products are legal in the UK, albeit differently from other plant-based products. CBD is a ‘novel food’ per the Food Standards Agency (FSA), requiring specific approval before it is sold on UK soil. There is currently a limited number of FSA-approved CBD products, with more in the pipeline. It is worth noting that CBD products cannot make medical claims in the UK.

The UK CBD market is booming with evolving regulations. The demand for CBD products is rising, with several brands emerging, each offering its version of the best CBD products. As you read ahead, we talk about the role of eCommerce in promoting the CBD industry. 

The Role of eCommerce in the CBD Industry

eCommerce is pivotal for the UK CBD industry, connecting CBD businesses and customers better than ever before. Using eCommerce for CBD businesses capitalizes on various consumer behaviors that include:

– Inclination towards online shopping prompts several CBD businesses to operate online. Customers find it easier to compare products, research CBD and have their products delivered to their homes.

– CBD customers research their favorite products before purchasing them. Building an online data repository with authentic information about CBD products and your offerings helps reinforce their decision to buy from you instead of competitors. 

– The UK is the third-largest eCommerce market globally, with eCommerce accounting for 36.3% of the total retail market. The UK’s eCommerce market is projected to grow to $285 billion by 2025, leveraging the 67.7 million people and 71.8 million mobile connections. CBD businesses can cash in on this immense online presence by developing eCommerce stores. 

Benefits of Building CBD eCommerce Stores

The most important benefits of building CBD eCommerce stores include:

– Higher profitability compared to brick-and-mortar stores due to eliminated overhead costs (rent, physical inventory management). 

– Better and faster scalability because eCommerce stores don’t require infrastructural changes, only upgrades to a better plan or new eCommerce platform.

– Leveraging valuable consumer data (purchase behavior, buying trends) for improved product development and targeted marketing efforts. 

If you want to build an online CBD eCommerce business, this article is for you. We will discuss using BigCommerce to reach a wider audience, improve operational efficiency, and build consumer trust. 

Reasons to Pick Bigcommerce for Your CBD Store

BigCommerce, one of the largest eCommerce platforms in the world, offers immense value for UK CBD businesses. The platform addresses several industry-specific needs and provides a strong foundation for growth. 

We will break this section into platform benefits, tools and integrations, and comparative analysis. Here’s how it goes:

Platform Benefits 

BigCommerce offers several benefits to online CBD stores. These include:

– Secure architecture that prioritizes data security – an essential component of patient trust in the CBD industry.

– Store scalability so your website can accommodate rising sales and traffic volumes. When your business inevitably grows, the BigCommerce platform will be ready to manage said growth.

– BigCommerce has built-in SEO tools to optimize your online store for better ranking on search engine result pages (SERPs). 

Tools and Integrations 

You can further improve your online store using BigCommerce tools and integrations, including:

– Integration with payment gateways that cater to CBD transactions. Not every payment gateway does this, but BigCommerce helps you connect with the right ones for the job. 

– The BigCommerce content management system (CMS) lets businesses create engaging and informative CBD content for their website. The website can have blogs, articles, and other resources related to CBD to educate visitors.

– BigCommerce lets CBD businesses integrate tools for social media marketing, email marketing, and discount codes to improve the customer experience and subsequent revenue. 

Comparative Analysis

BigCommerce isn’t the only player in the eCommerce platform market. Other competitors include Shopify, WooCommerce, and Magento. 

– With Shopify, you have a great beginner to mid-level eCommerce platform. However, Shopify isn’t ideal for large businesses because of its limited customization and transaction fees. BigCommerce gives users more control and is scalable. 

– With WooCommerce, you get a self-hosted platform with more flexibility, but requires technical expertise to set up and maintain. BigCommerce has a simple, user-friendly, and managed solution. 

– With Magento, you have the best B2B eCommerce platform available. As powerful as Magento is, extensive development and resources are required to get it started. BigCommerce is more straightforward and accessible, and it has many similar features. 

The reasons mentioned above make a compelling case for you to build a BigCommerce CBD business. You need a BigCommerce web design company to develop your CBD store. We discuss this in the following sections at length, so make sure you read right to the end. 

Picking the Right BigCommerce Web Design Company 

Finding a good enough BigCommerce web design company is imperative to the success of an online CBD business in the UK. During your search, here’s what to keep in mind:

Important Qualities

Begin your search with companies familiar with the UK CBD market, including supply and demand, competitors, and the regulatory landscape. Having the right experience working with UK clients helps them navigate unique challenges and leverage opportunities in the industry. 

Your preferred company should have a proven track record of building successful BigCommerce stores; it’s a bonus if it’s for CBD businesses. Moreover, they should effectively communicate by listening to your vision, knowing what you want, and communicating what works and doesn’t. 

You want to avoid web design companies that are flaky and withhold information, don’t meet commitments, and provide subpar results. Read reviews from past customers to see how well the design company performed to make your decision easier. 

Services Offered 

You want your CBD BigCommerce website to combine appealing form with powerful function. The BigCommerce web design company should design stores tailored to your brand identity and target audience. The result must be user-friendly, visually appealing, and operate as promised. 

Build a strong SEO strategy to bring organic traffic to the website. BigCommerce comes with its SEO tools, and your BigCommerce development company should offer optimization services as part of the deal. Additionally, the best marketing tools should be integrated to attract more eyes to the business. 

The final service is website support and maintenance for website updates and both scheduled and unscheduled maintenance. Pick a company with reliable customer support to ensure your BigCommerce CBD store stays secure and functions smoothly. The last thing you need is for customers unable to purchase your products. 

Essential Elements of a Successful CBD Website Design

After picking your BigCommerce web design company, the next step involves adding the right components. These ‘elements’ improve how your website captures customer attention, imprints itself in their heads, and converts this attention into a sale. The essential elements for successful CBD website design include:

User Experience (UX)

The CBD store user experience hinges on four key design elements. These include:

– Intuitive navigation using clear and straightforward navigation bars, logical category breakdowns, and practical search functionality. 

– Optimized images and code for fast loading times. A slow-loading website immediately prompts customers to switch to the next best option. 

– Building a mobile-responsive store to cater to billions of mobile devices and the mobile eCommerce market. A massive chunk of eCommerce is done on mobile devices, so you want your website to work flawlessly on phones and tablets. 

– Build accessibility features like voice dictation and alt text for users with disabilities. Use clear fonts to ensure your CBD eCommerce store is all-inclusive. 

Content Strategy 

Having an appealing content strategy improves your website’s appearance and ranking. The best ways to do this include:

– Use your content strategy to build a brand identity with unique colors, fonts, images, animations, and other features that resonate with your audience. Knowing your target audience and conducting competitor analysis will show you what to work with and how much room for change you have. 

– Many stores underscore the importance of using high-quality product images and media. Have professional product photographers take photos of your products. Additionally, craft high-quality infographics and combine both media with seamless transitions. This improves the user experience and builds product credibility.

– Build a content marketing strategy that contains the following:

• FAQs
• Short and long blog posts 
• Educational CBD content (types, benefits, product details)
• Clear product descriptions that are optimized with the right keywords.

Content strategy needs regular adjustments to keep your store competitive and ranking well. When picking your BigCommerce web design company, see that your bundle includes these services to ensure good design and powerful functionality. 

Security and Compliance

Round off your CBD BigCommerce web design with the third most important design element – security and compliance. 

Start with ensuring your CBD eCOmmerce store adheres to the UK’s CBD regulations regarding CBD eCommerce. Labels and product descriptions should show product ingredients, available lab reports, and no medical claims. This last one is particularly important because you don’t want customers to sue you for claiming your product could cure their depression. 

Next, build customer trust with secure payment gateways, social proof for the success of your product, and clear privacy guidelines. Customers feel comfortable knowing their credit card information is safe; other customers love this product, and the store will keep their data secure.

Read Also: What are The Advantages of BigCommerce Web Design?

Conclusion 

Establishing a strong presence in the UK CBD market requires more than quality products; it demands a visually appealing and user-friendly online platform. Partnering with a reputable BigCommerce web design company elevates your store to new heights, ensuring a seamless shopping experience for your customers. 

Investing in a professional web design tailored to your brand and audience lets you differentiate your store, build trust, and stand out in the competitive CBD market. You can create a compelling digital storefront that resonates with your target market and drives conversions with the right design elements and features.