Why Hiring a Dedicated BigCommerce Developer Can Improve Your Store’s Performance? A Detailed Guide.

In today’s competitive e-commerce landscape, optimizing your online store for performance is crucial. 

When you hire a dedicated BigCommerce developer, it brings specialized expertise that can significantly enhance your store’s functionality, speed, and user experience. 

By focusing on tailored solutions, these professionals ensure your platform operates at its best, driving higher conversion rates and customer satisfaction.

Investing in a dedicated developer streamlines your store’s operations and allows you to leverage the latest BigCommerce features. 

From custom integrations to performance optimization, their skills empower you to stay ahead of the competition. Hiring a dedicated BigCommerce developer can transform your online business and elevate your store’s performance.

The Importance of A Dedicated BigCommerce Developer 

BigCommerce developers are experts in building, personalizing, and optimizing e-commerce stores on this platform. Their knowledge and understanding are what make them worth the money. 

The key responsibilities of a dedicated BigCommerce developer include, but are not limited to:

• They are experienced with store setup and customization, including store creation and configuration using custom store themes and templates. Additionally, they are experienced with third-party app and service integrations. 
• Product management when it comes to importing and managing product catalogs. They help optimize product listing, allowing it to show higher on search engine result pages.
• Checkout optimization experience helps streamline the checkout process and implement the proper payment gateways and shipping methods. Logistics are essential for e-commerce.
• SEO and marketing functions get the store essential visibility. The right BigCommerce developer understands SEO best practices, marketing tools, and analytics. 

Developing a competitive BigCommerce requires expert intervention beyond coding. There are several components involved, each requiring a trained professional. 

Performance Optimization Basics: Speed, SEO, User Experience 

Dedicated BigCommerce developers understand that e-commerce stores aren’t plug-and-play platforms. They require active management in various essential ways to achieve success.

These are the BigCommerce performance optimization basics:

1. Improving Page Load Times:

• Image Optimization by compressing images without compromising quality.
• Minifying Code by removing unnecessary characters from HTML, CSS, and JavaScript files.
• Leveraging browser caching by enabling browsers to store static assets locally.
• Optimizing Content Delivery Networks (CDNs) and distributing website content across multiple servers to improve load times.
• Reducing HTTP Requests by combining and minifying CSS and JavaScript files.

2. SEO Optimization for BigCommerce:

• Keyword research and optimization help identify relevant keywords and incorporate them into product titles, descriptions, and meta tags.
• URL Structure Optimization to create clean and SEO-friendly URLs.
• Create and submit a site map by generating and submitting a sitemap to search engines.
• Meta tag optimization by writing compelling meta titles and descriptions to improve click-through rates.
• Schema markup implementation by adding structured data to help search engines understand website content.

3. Enhancing User Experience (UX):

• Mobile optimization to ensure the store is responsive and optimized for mobile devices.
• Intuitive navigation by designing a clear and easy-to-navigate website structure.
• Fast checkout process through streamlining the checkout process to reduce cart abandonment.
• Clear product information by providing detailed product descriptions, high-quality images, and customer reviews.
• Secure payment options with a variety of secure payment options.
• Excellent Customer Support that offers timely and helpful customer support.

Customization and Scalability For Growth 

Working with a dedicated BigCommerce developer will simplify store personalization and inevitable growth.

Here’s how that helps:

1. Customizing Stores To Match Business Needs

An experienced BigCommerce developer helps businesses personalize their stores to emulate their brand identities. The three essentials for this include:

a. Theme Customization

Storefronts are designed with the business’s logos, design language, and color themes. They create custom page layouts from scratch or use one of several templates. 

For additional personalization, they use custom logos, fonts, and colors. This helps bring a brand identity that customers associate with the e-commerce store.

b. Checkout Customization

A dedicated BigCommerce developer can add a custom field that collects specific customer information needed to ship products. 

This is complemented by custom payment gateway integration, which makes it easier for customers to pay for their parcels. A custom payment gateway can be supplemented with flexible shipping options for streamlined logistics.

c. User Flow Customization

Creating personalized customer experiences makes customers feel acknowledged, increasing conversion rates. Advanced search and filtering functionality makes it easier for them to find what they need.

Adding loyalty programs and rewards systems incentivizes their purchases, convincing them to return.

2. Scaling Stores When The Business Grows

A dedicated developer ensures the store handles increased traffic, product inventory, and complexity. E-commerce stores scale a lot quicker due to fewer hurdles. 

This includes:

a. Inventory Management:

• Implementing efficient inventory management systems helps stores know stock levels and orders.
• Automating inventory updates and syncing with suppliers ensures the business is updated with stock and isn’t over-committing and under-delivering or vice versa.

b. Scalable Hosting:

• Choosing a reliable hosting provider that can handle increased traffic because you do not want the store to lag or not load during peak season.
• Optimizing server configuration for performance because a slow store is immediately abandoned in favor of the competition. 

c. Complex Integrations:

• Integrating with ERP, CRM, and other business systems is essential for business operations to run smoothly.
• Developing custom integrations to meet specific needs prevents stores from losing a competitive edge due to limited functionality. 

Hiring a Dedicated Developer vs. In-house Team 

Many readers might wonder: why don’t you hire an in-house team? 

Why is hiring a dedicated BigCommerce developer better than an in-house team?

Here’s a table comparing the two to paint a better picture:

Hiring a dedicated developer is exponentially better than hiring an in-house BigCommerce development team. You will likely get higher-quality results, a better cost-to-benefit ratio, and flexibility. 

Conclusion 

To boost your store’s performance, hire BigCommerce developers who can deliver customized solutions tailored to your unique needs. Their expertise in optimizing site functionality and enhancing user experience directly increases sales and customer satisfaction.

By choosing to hire dedicated BigCommerce developers, you empower your business to leverage advanced features and stay competitive in the e-commerce landscape. This strategic investment streamlines your operations and positions your store for sustainable growth and success.