Unleashing the Power of BigCommerce for Your CBD Business: Expert Tips & Tricks

If you’re a CBD business owner looking to take your business to the next level, you’re in the right place. Here, you will learn how to empower your CBD business by strategically utilizing BigCommerce. You will discover expert tips and tricks that are theoretical and meticulously crafted to be practical and effective. 

Understanding BigCommerce for CBD

This guide will teach you how to use BigCommerce to elevate your CBD business. BigCommerce is one of the largest e-commerce platforms in the world, with a suite of features to empower all businesses and help make them successful. Let us start with a brief overview of BigCommerce features:

Business Scalability

BigCommerce stores easily handle high traffic and transaction volumes, allowing small, medium, and large businesses to start and scale operations. Due to its functionality, a CBD business would greatly benefit from using BigCommerce.  

Store Customization 

Users have significant design flexibility using the drag-and-drop store builder and BigCommerce open APIs. CBD businesses can use this feature to create a superior customer shopping experience.

Various Marketing Tools 

A BigCommerce store comes with several marketing tools to help businesses. These include SEO and email marketing tools, social media integrations, and more. CBD businesses can leverage these tools to get more eyes on the company, resulting in more sales.

Simple Payment Processing 

BigCommerce offers a wide range of payment gateway integrations. Some payment gateways cater to the CBD industry, a welcome feature in a market where payment processors don’t support the CBD business. 

Secure Transactions

CBD businesses on BigCommerce can rest assured that customer and business data is safe and secure. BigCommerce prioritizes data protection, creating a safe shopping experience for customers at your CBD store. 

Legal and Regulatory Challenges

Even though the CBD industry is booming, CBD businesses still need to navigate a legal and regulatory maze. Here is how to legally run your CBD business using BigCommerce:

Knowing the laws 

The 2018 Farm Bill made hemp with less than 0.3% THC federally legal. However, the FDA still does not allow CBD in dietary supplements or food. These laws vary from state to state, so ensure you know before starting. Before starting, consult a lawyer for advice about your proposed CBD business. Also, keep these legal points in mind:

– Avoid making untested medical claims about your CBD products, as this is illegal. Instead, focus your marketing on the product’s features and educate customers. 

– Avoid promising cures that aren’t medically proven. 

– Your CBD store must also have age restrictions to prevent underage buyers from purchasing CBD products.

– Product labels must comply with legal labeling requirements for CBD products

– You want your CBD business to make you money, not send you to jail. 

Optimizing Your BigCommerce Store for the Best Results

When building your CBD store with BigCommerce, you want the best results. If you wish to achieve profitability, using BigCommerce is one step closer. Here is how to optimize your CBD BigCommerce store:

Build an Intuitive Interface

They say that first impressions matter. When creating an intuitive online experience, keep this in mind:

– The store needs to have mobile responsiveness. It should function on smartphones, tablets, and laptops. Your CBD store should be optimized for online shopping.

– Use high-quality product images in your store. Have a professional photoshoot of your products before uploading them to your store. They should be clear and look enticing.

– Have straightforward navigation that makes it easier for customers to find what they want. 

– Have detailed product descriptions that show product features, ingredients, and potential benefits. Do not make medical claims when listing benefits; you could be held legally responsible if something goes wrong. 

Use SEO for CBD Products

– Look up and identify relevant keywords used to search for CBD products. Look up related terms as well as long-tail keywords. 

– Integrate high-performing keywords into product titles, product descriptions, and meta tags. This helps them rank better. 

– Have a content marketing strategy, such as blog posts and landing pages, to educate customers on CBD and its benefits—list information about your product but not any medical claims. 

– Insert relevant keywords in Alt tags for better search visibility. 

Benefits of Choosing BigCommerce for CBD Retailers

CBD retailers can rejoice, knowing all of the benefits of BigCommerce. The most common benefits of using BigCommerce for CBD businesses include:

Reputable platform 

BigCommerce is one of the biggest e-commerce platforms in the world. This allows CBD businesses to efficiently operate in a legally challenging business environment. 

Scalability

As your business grows, BigCommerce grows with it. BigCommerce can handle increasing sales volumes, and you won’t need to worry about moving to a different platform as your business operation grows. 

One-stop solution 

BigCommerce offers various tools needed to run a CBD business. Website development, product management, marketing, and payment processing are possible in one place with BigCommerce, eliminating the need for multiple platforms. 

Extensive customization

Using BigCommerce, your business can have its own unique identity. The drag-and-drop builder and its open APIs can create a visually appealing store with a user-friendly interface. BigCommerce gives you the tools needed to stand out from the competition. 

Leveraging Marketing Strategies Using BigCommerce

As good as BigCommerce is, you still need a marketing strategy for your CBD business. Create your CBD business marketing plan using these three steps:

Compelling Product Descriptions

To create a robust product description, follow this:

– Focus on the benefits of your CBD products 

– Address your target audience directly

– Use clear and concise language, and avoid any fluff.

– Integrate relevant keywords naturally into your product descriptions.

– Tell a store with your product description to build an emotional connection with customers.

Running Email Marketing Campaigns

Email marketing is the most potent form of marketing to date. Leverage it effectively by:

– Build an email list with the relevant audience. Offer them discounts and early access as an incentive to join the email list

– Segment your email list based on customer preferences 

– Craft compelling, informative, and valuable content that educates customers about your CBD products.

– Occasionally, send promotions and discount codes to your email list to have them make a purchase.

– Use BigCommerce analytics to track your email marketing performance. See what is working and what isn’t, and use the findings to further enhance your strategy. 

Integrate Social Media For Awareness

Leverage the power of social media to market your CBD businesses to the masses. Here’s how you can integrate social media with your BigCommerce CBD store:

– Pick the platform where your target audience is most active.

– Create high-quality content that is both engaging and visually appealing. It must tell a story that customers resonate with.

– Build an online community by regularly interacting with customers, responding to their comments, and hosting giveaways. Take it a step further and have in-person pop-ups where customers can experience products firsthand.

– Collaborate with influencers in this space and leverage their audiences and credibility to get more eyes on your business. 

– Have clear CTA’s in your social media posts to drive traffic to your BigCommerce CBD store. 

Conclusion 

Harnessing BigCommerce’s power for your CBD business can revolutionize your online presence and sales. By implementing the tips and tricks in this blog, you can elevate your store to new heights, reach a wider audience, and maximize your profitability. Remember, in the ever-evolving world of e-commerce, staying informed and adaptable is key to staying ahead of the competition. So, embrace the possibilities, experiment with different strategies, and watch your CBD business thrive in the digital landscape.