Top 10 Most Requested Features for Wix in 2025

Wix has become a cornerstone for website creation, offering users an expansive suite of tools and features to design, manage, and grow their online presence. 

With over 263 million users worldwide, the platform continues to evolve, integrating cutting-edge technologies like AI-driven design assistants, advanced eCommerce solutions, and personalized SEO tools.

Wix users demand even more innovation to streamline workflows and enhance customization capabilities.

Most Requested Wix Features 

We explore Wix’s top 10 most requested features this year, reflecting the needs of creators, entrepreneurs, and businesses striving for excellence in a competitive market. 

From improved scalability to smarter automation tools, these features highlight the growing expectations from one of the world’s leading website builders

Improved AI Tools for Website Creation

We’re all aware of how AI impacts every industry and job, improving it daily by making it faster, efficient, and effective. 

Wix users want to be on the pie, and Wix has listened to them. 

Wix continues to add more AI features, e.g., the AI Business Launcher, which helps users move from concept to execution seamlessly. 

Additional AI features include automated layout adjustments, content generation, and responsive design optimizations.

Wix users can build websites by communicating with an AI chatbot that customizes website designs and layouts and adds SEO-friendly content. 

Additionally, Wix Studio allows advanced customization with AI-powered tools for text-to-image generation and real-time code suggestions. Check out how we helped businesses like yours grow 3X by our Wix website development services.

Advanced SEO Capabilities

Search engine optimization (SEO) helps improve a website’s ranking in search results through several steps. 

With Wix, users get SEO tools integrated with its AI systems to personalize meta tags, URL structures, and slugs while combined with tailored SEO strategies to enhance visibility on search engines. 

Wix users also get dynamic sitemap generation and keyword optimization to help websites rank higher. 

These advanced SEO features help beginners implement expert-level SEO practices with minimal effort and have their stores rank as high as possible in search engine result pages. 

Better Mobile Optimization 

Mobile devices (smartphones and tablets) are where most users access websites, making it essential to have reliable and well-designed mobile optimization. 

Using Wix’s AI-responsive design helps stores design and deploy optimal layouts across different devices by automatically generating mobile-friendly versions of websites. Still, users can further refine designs for mobile effectiveness. 

Additionally, features like breakpoint adaptations allow seamless transitions between desktop and mobile views, enhancing the user experience.

Wix users must, at all costs, optimize for mobile devices if they want to capitalize on the massive audience available.

Diverse E-commerce Features 

E-commerce has been our generation’s internet, i.e., an innovation so profound that it’s changed how businesses operate now. 

Companies using Wix for e-commerce stand to benefit from payment gateway integration, inventory management tools, and product page optimization using AI tools for descriptions and images, etc. 

The right e-commerce features help make Wix a viable option for businesses that want a reliable e-commerce platform while building a strong online presence. 

Flexible Template Management

If you’re unsure of your website’s design, Wix also has a solution for you – website templates. 

Wix users can pick from highly customizable templates that allow users to modify with drag-and-drop functionality or advanced CSS coding. 

Wix lets users shuffle layouts, change themes dynamically, and regenerate site designs in one click. 

Flexible template management ensures users can create unique websites tailored to their brand identity with great form and function. 

Store design and layout are the first things users notice when they visit, making finding the right mix essential. We are offering professional Wix web design services.

Social Media Integration Tools 

Social media has come a long way from being a means to connect with friends and family or share pictures and videos of our vacation or breakfast. 

Social media is an important business tool used to market offerings, generate leads, and convert — and with proper social media monitoring, businesses can also track sentiment and optimize performance without moving to a dedicated website.

Wix users can seamlessly integrate with social media platforms, enabling businesses to link their websites directly to social channels for increased engagement. 

Wix features like embedded feeds, share buttons, and analytics tools allow users to track platform performance effectively.

Every business using Wix’s social media integration tools can benefit from billions of active monthly users globally. 

Advanced Blogging Features 

Most people claim online blogging is obsolete or irrelevant, but that couldn’t be further from the truth. 

Wix’s AI blogging suite helps generate topic ideas, draft content tailored to specific audiences, and create accompanying images. 

These advanced blogging features help save time while improving the quality of blog posts. 

Additionally, Wix supports multimedia integration within blogs for richer storytelling and customer education. 

Blogging also directly ties in with the website’s SEO, making it essential to always have a strong, comprehensive, accurate, and updated blogging repository.

Improved Payment Gateways

Every for-profit business must, before anything else, figure out its payment gateways when building an online presence. 

Wix supports multiple payment gateways like PayPal, Stripe, and Square to cater to diverse business needs. 

Additionally, an AI-driven payment systems ensure secure transactions while providing analytics on customer purchasing behavior.

Learning how and on what customers are spending their money helps businesses direct their product development and marketing in a direction that makes them the most profitable. 

Powerful Website Analytics 

We’ve all heard the statement ‘data is the new oil’ because of how valuable data has become. 

Examples of data in business include:

Retail

• Customer purchase history
• Inventory levels
• Product specifications
• Seasonal sales trends

Finance

• Transaction records
• Risk assessment data
• Market prices
• Customer credit information

Healthcare

• Patient medical records
• Treatment outcomes
• Insurance claims data
• Pharmaceutical research data

Manufacturing

• Supply chain information
• Production process data
• Quality control metrics
• Equipment maintenance records

Technology

• User engagement statistics
• Software usage data
• Device performance metrics
• Network traffic information

Marketing

• Social media engagement data
• Customer demographics
• Campaign performance metrics
• Website analytics

Human Resources

• Employee skill inventories
• Performance management data
• Salary information
• Recruitment and retention statistics

Hospitality

• Booking trends
• Customer feedback
• Occupancy rates
• Food and beverage consumption data

Improved Customer Support Options 

Wix, for all its features and benefits, is still a tool that is not immune to issues and outages. 

Customer support is critical for any website builder, and Wix has made strides in this area. 

Users in 2025 are requesting even more robust and accessible support options to enhance their experience. 

While Wix currently offers 24/7 live chat, a callback phone line, and ticket submission, there are areas for improvement that could better meet user expectations.

How can Wix improve? Here’s what they need to do:

• Enhanced chatbot functionality because users struggle to transition from bot interactions to speaking with a live agent.  
• Proactive tools such as real-time troubleshooting guides or AI-driven diagnostics could help users solve issues faster without direct human intervention.
• Expanding multilingual support or regional-specific customer service centers could more effectively cater to Wix’s diverse global user base.
• Creating more interactive forums where users can share solutions and advice may reduce reliance on direct support channels.

Underrated Wix Features 

While there’s room for improvement with Wix, it has plenty of useful and powerful features that have made it a fan favorite for a long time. 

Productivity and Management Tools

• The Wix Members App helps you create a members-only area on your website, enabling you to offer exclusive content or services to registered users.
• Wix automations help streamline your workflow by automating various tasks and processes on your website.
• The Wix Inbox is a centralized messaging system that consolidates all your customer communications in one place, making it easier to manage interactions.
• The Wix Invoices integrated invoicing system simplifies billing and payment processes for businesses.

Design and Customization

• The Wix Logo Maker is a tool that helps you create professional logos for your brand without the need for advanced design skills.
• Editor X is an advanced web design platform within Wix that offers more flexibility and control over your website’s layout and design.
• Wix Photo Editor is an integrated photo editing tool that enhances and customizes images directly within the Wix platform.

Development and Analytics

• Corvid by Wix is a development platform that allows for more advanced customization and functionality through coding.
• Tracking & Analytics tools monitor your website’s performance and user behavior.

E-commerce Solutions

• Wix Pay Buttons: A feature that enables you to add payment buttons to your website, making it easier for customers to purchase or donate.

Comparing Wix to the competition 

If you want to know how well Wix performs in this space, it’s essential to compare it to its closest competitors: GoDaddy, WordPress, and Squarespace. You can also hire our Wix migration services from Shopify, Bigcommerce, Squarespace, etc. 

This table compares all four platforms to help you decide:

Final Thoughts 

Wix continues to evolve as a powerful website-building platform, addressing user demands with innovative features and tools. 

The top requested features for 2025 highlight its commitment to enhancing user experience, from AI-driven design capabilities to advanced eCommerce solutions. 

These updates reflect Wix’s focus on empowering businesses and creators to build, grow, and manage their online presence effectively.

As the digital landscape grows more competitive, Wix’s adaptability ensures it remains a leader in website creation. 

By integrating cutting-edge tools and responding to user feedback, Wix not only meets but anticipates the needs of its diverse audience. 

With these advancements, users can confidently leverage Wix to achieve their goals in 2025 and beyond.