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    Last Updated | September 16, 2021

    Magento vs. Marketo: An Overview

    If you are looking for the best eCommerce platform for your store, know that it is a big decision, and one that’s going to have a long-term effect on your venture going forward. Right now, Magento and Marketo are two eCommerce platforms that are raging on the horizon. We decided to delve deep into both and try to compare the features, specs, price, and capabilities of both to see which eCommerce platform is the best for your business.

    What is Magento?

    If you are a developer who wants to build their own solution with flexible eCommerce technology, you must be familiar with the Magento open source platform. Magento offers a flexible shopping cart system to online vendors, and gives them unhindered control over the look, content and functionality of their online store. Magento empowers eCommerce owners to update their website with new products, group them into categories, add new pics, descriptions, etc. Magento is also a treasure of amazing eCommerce features, such as inventory, product, catalogue and order management, a host of marketing and SEO optimization tools, integration with multiple payment gateways and shipping providers, and the ability to create third-party themes, plugins, and other enhancements to enrich the functionality of your Magento build. Various integrations with ERP, advanced analytics, multi-warehouse inventory, multi-lingual and multi-currency support, Product Information Management (PIM), advanced segmentation of customers and Omni channel tools, is what makes Magento  one of the most popular eCommerce platforms.

    What are the Top Companies using Magento

    Magento is trusted by a bevy of globally recognized brands, such as:

    • Bed, Bath, and Beyond
    • Fred Perry
    • Hermes
    • Christian Louboutin
    • Chrysler
    • Graze
    • Easy Spirit
    • Cox & Cox
    • Paul Smith
    • Misguided
    • Coca-Cola
    • Ford
    • Oliver Sweeney
    • Jaguar
    • Land Rover
    • Nestle Nespresso
    • Nike
    • SpaceX
    • Riot Games
    • Sendcloud
    • Monin
    • Liverpool
    • Sigma Beauty
    • Olympus
    • Omega
    • Kurt Geiger
    • Warby Parker

    What is Marketo?

    To begin, let’s say that Marketo is Software-as-a-Service (SaaS)-based marketing automation software that helps online businesses automate and keep tabs on marketing engagement, tasks, inbound marketing, and workflows – all in one place. Marketo is extremely popular with medium-sized businesses that are looking to focus on lead management, email marketing, consumer marketing, customer base marketing and mobile marketing. Whether you are looking to leverage machine learning and predictive analytics to always present the most relevant content in front of each buyer across channels, deliver personalized messages and content across every channel to target users wherever they may be, or Nurture potential customers at every step of the buyer journey, from acquisition to advocacy, with automated journey flows and CRM integrations, Marketo can deliver that and so much more. Marketo helps Marketing practitioners, sales rep, and marketing executives with lead management, lead nurturing/scoring, Email Marketing, website personalization, mobile marketing, Search engine optimization, revenue attribution, CRM integration, social media marketing, and advanced report building. Connect Marketo to your choice of leading CRMs to get the most out of a single email automation tool.

    What are the Top Companies using Marketo

    Top brands that trust Marketo include:

    • Honeywell
    • BD (Becton, Dickinson & Company)
    • The University of Chicago
    • Accenture
    • Tesla
    • Segment
    • CircleCI
    • Upwork
    • Zendesk
    • Heroku
    • Affirm
    • BroadOn Track
    • MSLGroup
    • California Charter School Associations
    • TerraCycle
    • The American Red Cross

    Magento vs. Marketo: Content Management

    No platform can match the content management system of Magento. In fact, Magento 2 is often called a content management system. Magento incorporates Drag-and-drop tools that not only help you create content without developer support but also manage catalogs, collect customer information, process orders, launch promotions, and analyze sales data. Incorporate a blend of content formats – such as images, videos, and banners – and offer your customers with a flow of fresh content with an intuitive drag-and-drop content management interface. Magento’s page builder gives you total control over your site content for maximum engagement.

    As for Marketo, it is a marketing automation platform, or engagement platform, that is used to control campaigns across email, website, social channels, and more. However, you cannot exactly manage content on Marketo, as you would on a CMS like Magento. Similarly, Marketo allows you to create and run campaigns, which is something a dedicated CMS cannot do. This is why you need to integrate your marketing automation platform and web content management platform to get the best of both worlds. As for building landing pages, both platforms allow you to host your landing page within your platform of choice, to ensure that you can track traffic coming into and out of your landing pages.

    Magento vs. Marketo: Customization

    One of the reasons for the unhindered popularity of Magento is the unbelievable level of customization it supports. You can create almost any type of eCommerce website you want with this insanely powerful platform. A Magento 2 Development Company can help you with any type of customization you want. Even if you cannot find an extension that will fulfill a specific purpose, rest assured, a developer can build it for you. Since Magento is an open-source platform, you can easily build and integrate any number of extensions and add-ons magento with the help of integration services. In short, if you can imagine it, it’s probably possible with Magento. On the other hand, Marketo isn’t actually that customizable. However, you can still customize your email and social campaigns just the way you like. Plus, there are external APIs if you want to customize further. But on this front, Magento takes the cake!

    Magento and Marketo: Pricing

    Magento pricing for website design and development depends on the business, and the total cost will be based on your store’s average order value and annual online revenue. Costs start at $2000 a month, and includes a host of features, such as promotions and pricing, search engine optimization, site and content management, catalogue management, catalogue and product browsing, checkout, payments, and shipping, customer loyalty, support for global sites, customer accounts, analytics and reporting, 24/7 email and customer support, high availability infrastructure, layout ad theming, business intelligence, and order management capabilities, among others.

    Marketo offers three standard pricing tiers, at $895, $1,795, and $3,175 per month. Each tier unlocks new features, which means that it might cost an additional $900 – $1,400 per month for just a handful of extra features.

    Shopify website designing costs also depend on the Shopify design agency you hire. However, price shouldn’t be your only consideration because the following factors must be implied to choose the best Shopify design agency, such as;

    • Always prepare the project requirements according to which the store will be developed
    • Discuss the project timeline with the agency
    • Talk about deliverables, and don’t forget to check their certifications

    Related Blogs:

    Bigcommerce vs Magento 2: Which one is best for my online start-up Business?

    Magento vs Shopify: A Complete Comparison

    Magento Vs OsCommerce: Which Platform Should You Choose?

    Magento vs. Salesforce: Which is better for eCommerce Development?


    1) Is Magento good as compared to Marketo?

    Yes. Magento absolutely dominates the eCommerce web development market as the most powerful and customizable platform with a solid content management system. The platform supports endless customization options, which help users to create insanely powerful and interactive online stores. With the right Magento enterprise development services, you can create an aesthetically pleasing and robust online store with an interactive interface and powerful functionalities to dominate the market. At Folio3, our Magento custom extension development services give online merchants endless customization options they need to stay ahead of the competitive curve.

    Comparably, Marketo doesn’t offer any customization for the eCommerce stores. However, it does allow slight customization for email and social media campaigns. You can nonetheless use external APIs to customize the platform to some extent; still, it is incomparable with Magento’s powerful features and customization options.

    2) Why is Marketo so bad?

    There are multiple lacking that make Marketo a lousy choice for eCommerce stores. To start, it offers minimal (if any) customization options for stores, thereby leaving online merchants with only built-in functionalities to compete with the liking of Magento-based eCommerce stores. Also, the landing page and form builder of Marketo is clunky and complex to use, thereby necessitating online merchants to rely on professional development services to manage stores. Another significant lacking of Marketo is very limited analytics and reporting functionality. You will most definitely need additional extensions (that are hard to develop) to get critical business analytics and reports.

    3) Why is Magento better for an eCommerce store than Marketo?

    Magento is a leading eCommerce web development platform that brings in robust functionalities, advanced features, and endless customization options for online stores. Apart from built-in features, there are hundreds of extensions and the possibility of custom extension development to assist the store in designing a compelling, dynamics and customer-oriented eCommerce platform. Lastly, as the dominant platform, you can easily access professional Magento optimization services to ensure a competitive advantage and bring more revenues for your store.

    4) Is Magento cheap in prices as compared to Marketo?

    Yes. The Magento design and development pricing depends on the size, complexity, and customization requirements of users and the annual online revenue. The cost for Magento development starts at USD 2000 per month, which includes various functionalities including SEO, content management, product browsing, payment gateways, inventory management, and others.

    On the other hand, Marketo offers three individual pricing plans, including USD 895, USD 1,795, and USD 3,175. Given the features and functionalities offered by individual platforms, Magento is undoubtedly cheaper than Marketo.

    5) Does Folio3 provide Magento optimization services?

    Yes. Folio3’s Magento optimization services are meant to assist store owners to get the most value out of their eCommerce store. Magento optimization services are considered crucial to measure the performance of your website since it impacts the overall user experience for your store. Also, the performance standard affects the search engine ranking for your website. Some of the performance aspects covered in our Magento optimization services include; SiteMap, URLs, On-page SEO, hosting environment, server and caching, site performance analysis and tuning, page speed testing and code optimization, file size standardization, database optimization, Magento version maintenance, and quality assurance.

    6) Does Magento app development cost more than Shopify app development?

    Generally, the Shopify app development cost is comparable to the Magento app development cost. It’s difficult to compare pricing for the two platforms.


    Folio3, a Software Powerhouse established in 2005, is one of the leading eCommerce solution providers for SMBs and Fortune 500. The Company has expertise in diverse industries such as Animal Care, Retail, Automotive, Food and Agriculture, and Health care. From ecommerce store design and development to full-scale ERP deployment and integration, Folio3 has done it all.