Why you should optimize your Magento Store
Optimizing the performance of your Magento web store is a vital activity that should not be overlooked. Since site performance not only impacts your store’s overall user experience (which ultimately affects traffic and revenues), it also affects your site’s ranking in search results. Studies show that 42% of consumers abandon a website if it takes more than 3 seconds to load and that faster sites typically earn more revenue. Simply put, a slow site = slower sales.
According to Kiss Metrics, if your ecommerce store is making $100,000 per day, even a one second delay in page load time, can potentially cost you $2.5M in lost sales every year!