Hiring BigCommerce Developers for Custom Website Development In 2025

In 2025, businesses increasingly recognize the need for custom eCommerce solutions, making hiring skilled BigCommerce developers more critical than ever. 

These developers build websites catering to specific business requirements while improving user experience. 

As the online shopping landscape changes, having a well-crafted platform is essential for driving sales and fostering customer loyalty.

By choosing the right BigCommerce developer, companies can tap into advanced features and design options that help them stand out in a crowded marketplace. 

A talented developer can turn a basic online store into a dynamic platform that meets customer needs and adapts to market trends, ultimately supporting business growth.

Read Also: How Much Does it Cost to Hire a BigCommerce Developer?

The Importance Of Custom Website Development in 2025

Every modern business needs a website to showcase its offerings or create an e-commerce store to expand its customer base. 

While various off-the-shelf offerings are available, custom website development reigns supreme in terms of how much value it brings to the busines.

Custom website development helps the business in the following ways:

Personalized User Experiences

Building a custom website lets the business position itself exactly how it expects its target audience to resonate with. 

Companies that cater to high-end customers develop more premium stores with smooth transitions and elegance, while general consumer stores position themselves as utility-oriented.

This is one example of a personalized user experience that helps the brand increase website engagement and store conversion rates to help it improve. 

Building a Better Brand Identity

A brand identity is defined as how the company wants its audience to perceive it and works to build that mental image and opinion. 

Custom website development allows the company to control the form and function of its website, allowing it to build an easily recognizable brand identity.

Companies need to get their branding right because if they mess up how they’re perceived, changing how people think about them will be difficult. 

Advanced Functionality and Integration 

Using custom development for a website helps the business integrate various features into the mix, e.g., e-commerce platforms,  marketing tools, CRMs, account management software, and a lot more. 

Modern businesses need to rely on various tools to improve operations and get more done in less time, and custom website development helps make that possible. 

Better SEO Performance 

Search engine optimization or SEO is optimizing your website to rank better in search results for improved visibility and conversions. 

SEO is a multi-faceted process with several variables working together to build a strong website that adheres to the search engine’s requirements to rank higher.

Custom website development helps the company build websites from the ground up, putting all the essential elements in from the get-go to prevent any inconveniences down the line. 

Custom websites are blank canvases that can be designed in whatever way the SEO team deems necessary.

More Secure Stores 

Cybercrime has consistently proven to be a problem for e-commerce websites globally, forcing companies to invest heavily in cybersecurity. 

Companies can come back from a subpar product or service but cannot recover from the reputation damage that a data breach causes. 

With custom website development, companies can build security infrastructure exactly as they want, resulting in a more secure store. 

Secure stores ensure that the risk of cyberattacks is proactively managed so the company doesn’t have to do damage control. 

Future Proofing The Business 

E-commerce has seen a meteoric rise because an online store can scale faster than a brick-and-mortar store. 

Custom BigCommerce growth helps the business prepare for inevitable scaling so it performs in the short- and long-run.

Future-proofing the business is essential because you never know when the market will shift and demand suddenly increases.

Proactive measures in business will always trump reactive measures because stores that are ready when an opportunity presents itself benefit the most. 

Being in the right place at the right time isn’t a coincidence; it is when preparation meets opportunity. 

Increasing Business ROI

Every successful business relies on a great product and robust and reliable systems that help everything run smoothly. 

Investing in custom BigCommerce development is an investment in the business’s present and future, with much riding on its success. 

While the upfront investment of a custom BigCommerce store is high, the long-term return on investment results in significantly better user experiences, more conversions and sales, and an improved brand reputation.

Increasing business ROI is inevitable when investing in custom BigCommerce development for your online store. 

Essential Skills To Look For In BigCommerce Developers 

Hiring the right BigCommerce developer is necessary for custom BigCommerce development because you want the right people overlooking a complex, technical process. 

Before hiring BigCommerce developers, several essential skills should be considered, each influencing different business aspects. 

These essential skills include:

BigCommerce Platform Experience 

The first skill involves knowing how the BigCommerce platform works, its intricacies, and everything.

More specifically, BigCommerce developers need to have experience with:

• The Stencil Theme Engine’s architecture, components, and customization options.
• Handlebar templating is used for dynamic content within different stencil themes.
• REST/GraphQL API experience and other BigCommerce APIs used to integrate with external systems and build custom features.
• The Script editor is used to add custom JavaScript to your storefront. 

Experience with the BigCommerce platform is a bare minimum, and you must pick a development team that knows how everything works.

Front and Back-end Development Experience

For the front-end, the BigCommerce developers need to know:

• HTML, CSS, and JavaScript principles.
• JavaScript frameworks like Vue.js, React, or Angular.
• How to create adaptive websites that scale to different screen sizes.
• How to work with accessibility standards such as the Web Content Accessibility Guidelines (WCAG).

For the back-end, the BigCommerce developers need to know:

• The right server-side languages, such as Node.js or PHP, are beneficial for custom server-side logic and integrations.
• Understanding relational databases used for data storage and retrieval. 

E-commerce Principle Experience 

• Having user experience (UX) design and leverage the ability to create intuitive and user-friendly online stores.
• Improve conversion rate optimization (CRO) with their knowledge of techniques to improve customer conversions.
• Implementing SEO Best Practices, i.e., understanding on-page and off-page SEO to enhance search engine visibility.

Types of BigCommerce Development Services

BigCommerce development involves various processes that help personalize online stores and cater to specific business needs. 

The main types of BigCommerce development services include:

BigCommerce Theme Development 

A BigCommerce theme dictates the store visuals, allowing the company to create unique and visually appealing aesthetics that help build brand identities. 

Theme development can be done from scratch or by modifying existing themes and incorporating certain features that better align with the store’s visual agenda. 

Using the Stencil frameworks also helps BigCommerce developers build more customized themes with advanced flexibility and personalization.  

Experienced BigCommerce developers who have worked across different industries understand what works for the business, allowing them to develop themes accordingly.

Storefront Development 

BigCommerce developers can build entirely new storefronts from scratch to cater to the business’s specifications.

The developers can work on the front end and improve the user’s experience using animations, personalized features, and various interactive elements. 

Each store’s front end relies on how the target customer responds to visual queues, whether they want a clean and refined interface or have their target information immediately available. 

BigCommerce developers also help the store run seamlessly across all major channels, i.e., mobiles, tablets, and computers.

Multi-channel usability helps the store cater to customers regardless of which platform they’re purchasing from. 

BigCommerce Third-Party Integrations 

BigCommerce is a powerful platform, but it can be improved with third-party integration into other platforms, such as CRMs, ERPs, shipping and inventory management tools, and marketing automation tools. 

Third-party integrations take an already capable platform and add more value in various essential areas. 

BigCommerce developers can use API development when creating custom integrations if they want to integrate various advanced functionality and data exchange. 

Most businesses use multiple systems concurrently and need them to integrate with BigCommerce stores to ensure updated information is available to the company and customer. 

Performance and SEO Optimization 

Larger BigCommerce stores must constantly improve website loading speeds for a better user experience and SEO positioning. 

This includes web page and image optimization so that the websites load faster while reducing bandwidth usage. 

On the SEO side, BigCommerce developers can help with both on-page and off-page SEO. 

With on-page SEO, you have your website structure, content, and the technical aspects required for better search engine rankings. 

With off-page SEO, you have strategies that help improve website authority and visibility in search engine result pages.

Working with a BigCommerce developer helps the business build an online presence that looks, runs, and ranks as intended. 

The Right Time To Hire A BigCommerce Developer

We’re now at the business end of the article, discussing when a company should hire BigCommerce developers to improve their online presence. 

Here are different situations where a company should hire an experienced BigCommerce developer:

For Advanced Customizations 

• If the business requires features beyond Basic themes that surpass pre-built themes’ limitations (e.g., complex product configurations, custom checkout flows, unique integrations).
• When creating a highly personalized and engaging shopping experience for your customers.
• When there is a need to establish a strong and distinctive brand identity that cannot be achieved with standard templates.

For Complex Integrations 

• Connecting your store with other business systems like ERP, CRM, marketing automation, and shipping providers.
• When building custom APIs for data exchange or to connect with proprietary systems.

For Performance Optimization:

• Websites experiencing slow loading times negatively impact user experience and search engine rankings.
• Stores are facing technical challenges that require expert troubleshooting and optimization.

When The Company Plans for Growth:

• Scaling Your Business for significant growth in traffic and sales requires a scalable and robust platform that can handle increased demand.
• When you plan to introduce new features or functionalities to your store.

When You Lack In-House Expertise:

• When the business doesn’t have an in-house team with the necessary BigCommerce development skills.
• When the company requires specialized expertise in areas like SEO, UX design, or conversion rate optimization.

Challenges of Hiring BigCommerce Developers for Custom Website Development 

Hiring BigCommerce developers opens the door to immense possibilities thanks to experts working on a vital business component. 

However, the hiring process for BigCommerce developers is not without its share of challenges, the most common including:

Finding the Right Skilled Developers 

A BigCommerce implementation heavily relies on the developer’s skillset and how well they can deliver on expectations. 

Finding highly skilled BigCommerce developers is challenging because of a limited supply of the right people. 

Additionally, it could be challenging to properly assess the depth of a developer’s expertise and whether they’re the right fit for the BigCommerce platform and it’s nuances.

Cost and Budget Constraints

Most highly-skilled BigCommerce developers are in high demand because so many companies understand the potential that experts can bring. 

High demand translates to high costs, a significant hurdle that most businesses must overcome, primarily because it affects the bottom line. 

Companies that haven’t done comprehensive audits might miss out on essential additions earlier, only to find out they need them later. Adding these cause budget overruns.

Improved Communication and Collaboration 

The company must ensure clear and consistent communication between the BigCommerce development team and the client.

Clear communication is essential in case of delays or misunderstandings that could arise during the implementation.

Remote BigCommerce development teams, while costing less, face challenges like timezone differences and communication barriers down the road. 

Better Project Management and Oversight 

• Meeting project deadlines while maintaining high quality can be challenging, especially for complex projects.
• Ensuring the quality of the work delivered by the developer requires careful monitoring and testing.

Inevitable and Unavoidable Security Concerns

• Ensuring the security of the website and customer data is paramount. Hiring developers with strong security practices is crucial.
• Identifying and mitigating potential security vulnerabilities in the custom code is essential.

Conclusion 

Hiring BigCommerce developers for custom website development in 2025 positions your business for success in a competitive landscape. 

Skilled developers bring expertise in creating tailored solutions that enhance user experience, optimize performance, and drive conversions. 

Investing in the right talent ensures that your eCommerce site meets your unique needs and stands out in the market.

As you progress, prioritize collaboration and transparent communication with your development team. 

This approach fosters innovation and helps you adapt to evolving customer demands. 

With the right BigCommerce developers, you can build a robust online presence that attracts customers and retains them for the long term.

Read Also: Tips to Hire the Perfect BigCommerce Development Company for Simplified Ecommerce Operations