Naked Wardrobe is a women’s apparel brand operating in the U.S. market, focused on delivering a polished online shopping experience. The team needed a commerce foundation that reduced technical overhead, supported NetSuite ERP integration, and preserved organic search performance during a full platform migration.
As the business scaled, technical and operational friction began to affect both customer experience and internal efficiency. Weak catalog search limited product discovery, while Magento’s upkeep created unnecessary cost and complexity. Any platform change also carried a real risk to SEO visibility, which the brand relied on for steady acquisition.
Magento limited scalability, increased operational costs, and slowed routine updates across the storefront and workflows.
Weak catalog search made it harder for shoppers to find relevant products quickly, directly impacting conversion rates and session depth.
Magento required ongoing technical maintenance, increasing operational costs and slowing routine updates.
Migrating platforms introducedthe risk of traffic loss if URLs, metadata, and indexing were not handled precisely.
Proven track record delivering Magento to Shopify migrations without data loss or traffic disruption.
Deep experience connecting Shopify with NetSuite for stable, accurate data synchronization.
A controlled migration process designed to preserve rankings, URLs, and search equity.
Capability to support post-launch optimization and future mobile initiatives.
The full product catalog, customer data, and content were migrated from Magento to Shopify using a phased rollout plan. URLs, metadata, and indexing rules were preserved to protect organic rankings throughout launch. This Shopify foundation reduced techical overhead, simplified store management, and gave the team direct control over storefront updates and merchandising workflows without developer dependency. The approach lowered ongoing costs and improved release speed across seasonal collections and promotions for internal teams globally.
A direct integration was implemented between Shopify and NetSuite to synchronize products, inventory, orders, and customer records automatically. This removed manual reconciliation, reduced errors, and ensured consistent data across systems during daily operations. Validation occurred through staged testing cycles to prevent sync failures and operational disruption at launch. The integration now provides a stable backbone supporting order accuracy, inventory visibility, and confident fulfillment execution for merchandising, finance, and operations teams companywide during peak sales periods.
Catalog search logic was restructured to improve accuracy and relevance across all product collections. Customers can now surface relevant items faster using clearer signals tied to attributes, categories, and naming structures. This reduced browsing friction, supported deeper engagement, and shortened paths to purchase decisions. Search behavior is easier to refine, scale, and adjust as assortments expand seasonally. The structure supports merchandising flexibility without adding complexity to customer navigation or discovery across mobile and desktop.
SEO preservation was treated as a core technical requirement throughout the entire migration process. Redirect mapping, metadata validation, and crawl testing were completed before launch to avoid ranking loss. Every product page transitioned cleanly, maintaining indexation, authority, and traffic continuity during release. This disciplined approach allowed organic performance to remain stable while the new storefront went live. It minimized risk and protected search equity during a complex, high visibility platform transition for the brand overall.
Ongoing support was structured to keep the Shopify storefront stable, efficient, and easy to manage. This included routine maintenance, performance monitoring, and incremental improvements as needs evolved. The predictable support model reduced technical overhead and prevented operational disruption. It allowed the internal team to focus on merchandising and daily execution while platform upkeep remained consistent. This engagement also supports continued optimization and the ongoing development of a mobile application as part of future collaboration.
Following the successful migration, Folio3 continues to support Naked Wardrobe with ongoing optimization. A mobile application is currently in development, extending the commerce experience beyond the storefront and supporting future growth initiatives.
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