Screwfix is a large-scale trade tools and hardware business serving professional tradespeople and consumers through hybrid B2B and D2C ecommerce across multiple European markets. The business operates localized storefronts with complex catalogs, high traffic volumes, and mixed purchasing models, requiring continuous technical oversight and platform stability.
Managing an enterprise-level Shopify Plus storefront across multiple EU regions introduced ongoing technical and operational pressure. The team needed to maintain speed, accessibility, and reliability while supporting multiple languages, ERP integrations, and hybrid buyer journeys, all without slowing feature delivery or risking live store performance.
High traffic volumes and large product catalogs required consistent performance across PDPs, PLPs, search, navigation, and checkout without degradation during peak usage periods.
Supporting trade accounts with VAT logic alongside consumer purchasing within one storefront added complexity to pricing, access control, and checkout behavior.
Meeting WCAG and ADA requirements across navigation, forms, and interactive components demanded careful updates that would not disrupt established customer flows.
Accurate synchronization between Shopify Plus and Microsoft Dynamics was critical for pricing, inventory availability, and order fulfillment across regions.
Shipping new features and regional enhancements increased the risk of production issues without a stable long-term support model in place.
Proven history supporting live Shopify Plus stores with high traffic and complex operational requirements.
Operated as an extension of the internal team rather than a short term delivery vendor.
Strong experience coordinating Shopify Plus with Microsoft Dynamics across pricing, inventory, and order flows.
Prioritized stability, accessibility, and performance alongside continuous feature delivery.
Screwfix needed ongoing Shopify Plus support that would protect live operations while allowing steady feature delivery across EU markets. We provided continuous development, maintenance, and technical oversight focused on production stability. The team managed releases, resolved issues, and supported regional updates without disrupting traffic or buyer journeys. This model reduced operational risk, kept performance consistent, and allowed Screwfix to evolve the storefront without internal team overload.
Screwfix required accessibility improvements that aligned with WCAG and ADA standards without changing familiar customer flows. We updated navigation, forms, and interactive components with screen reader support, keyboard access, and consistent interaction behavior. Each change was reviewed to avoid regressions or usability conflicts. This approach improved accessibility coverage, reduced compliance risk, and maintained a stable experience for existing users across devices and assistive technologies.
Screwfix needed reliable performance across high-traffic pages and multiple EU storefronts. We optimized theme structure, frontend logic, and Core Web Vitals across PDPs, PLPs, search, navigation, and checkout. Improvements focused on load speed, rendering efficiency, and responsiveness across devices. This work supported consistent performance during peak usage, reduced friction in the buying journey, and improved overall storefront stability across markets.
Screwfix required a multilingual storefront that could scale across EU regions without fragmenting SEO or operations. We implemented language support with localized URLs, translated content, metafields, and structured SEO elements. Shopify Markets was configured for regional pricing, tax handling, localized catalogs, and geo-based storefront behavior. This setup enabled controlled EU expansion while keeping content, pricing, and discovery consistent across markets.
Screwfix needed a single storefront that could support both trade buyers and retail customers. We implemented hybrid B2B and D2C functionality with trade account logic, VAT handling, role-based access, and standard consumer checkout flows. Each path was designed to coexist without conflict. This approach allowed professional and consumer customers to purchase through one platform while maintaining clear pricing, permissions, and checkout behavior.
Screwfix required automation and ERP coordination without adding operational complexity. We built and supported custom Shopify apps using private apps, Shopify Functions, App Proxy, and middleware. These tools handled backend workflows and supported reliable integration with Microsoft Dynamics 365. Product data, pricing logic, inventory updates, and order flows remained synchronized, reducing manual intervention and ensuring consistency between ecommerce and backend systems.
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