A UK-based electrical appliances retailer serving residential and commercial buyers. As an SME with a growing catalog, the company needed a more flexible and scalable storefront to support evolving merchandising and operational needs. Their focus was to enhance customer experience, support advanced merchandising needs, and strengthen organic visibility in a competitive sector.
The retailer faced growing limitations with its existing SuiteCommerce setup. Interface constraints, limited promotional tools, and restricted optimization capabilities slowed growth and reduced competitiveness. Strengthening search performance and delivering a modern buying experience became critical to supporting the next phase of expansion.
Their existing SuiteCommerce design had been deprecated, leaving the team unable to update layouts, streamline navigation, or match evolving customer expectations.
The former setup lacked flexible discount and coupon capabilities, making it difficult to run targeted campaigns or react to market opportunities.
Restrictions within the previous platform limited control over metadata, structure, and performance optimizations required for stronger search rankings.
SuiteCommerce no longer supported the advanced functionality the team needed to support future merchandising plans and operational workflows.
The company wanted Trustpilot reviews to surface directly on key pages but had no effective way to embed or manage them.
BigCommerce recommended Folio3 based on our experience delivering tailored builds and handling complex migration requirements.
Our team provided straightforward guidance on platform capabilities and how each feature request would be achieved.
We offered a structured project path with transparent timelines so the client knew what to expect at every milestone.
We proposed a build that supported current needs while leaving room for future enhancements, including SEO and merchandising upgrades.
We migrated the retailer from SuiteCommerce to BigCommerce, recreating product data, categories, and customer records with accuracy. BigCommerce gave the team direct control over catalog updates, product visibility, and merchandising workflows. This foundation removed platform constraints, supported daily operations more reliably, and allowed teams to iterate, adjust assortments, and manage growth without technical bottlenecks slowing routine merchandising tasks while keeping historical relationships intact and ensuring continuity for reporting and fulfillment processes across systems internally.
We designed a refined storefront focused on clarity, fast navigation, and improved product discovery across categories. Page layouts were rebuilt to highlight key ranges, surface technical details, and guide buyers through a clear purchase path. The updated experience reduced friction, improved browsing confidence, and aligned the storefront with expectations set by established competitors operating in the same retail segment without overloading pages or distracting users during decision-making stages across devices and screen sizes.
The storefront was integrated with NetSuite to synchronize product records, customer data, and order information across systems. This reduced manual effort, improved accuracy, and ensured consistent operations between teams. The connector supported inventory coordination, order processing, and reporting during high volume periods without adding complexity or requiring workarounds from internal staff while maintaining data integrity and predictable sync behavior across connected commerce workflows used daily by operations teams and finance stakeholders, company wide visibility.
We configured BigCommerce promotion tools to support targeted discounts, conditional rules, and scheduled campaigns aligned with marketing needs. Staff can now launch short-term offers, manage seasonal promotions, and adjust rules without developer involvement. This flexibility allowed faster experimentation, improved responsiveness to demand, and better control over discounting strategies across products and customer segments while maintaining margin safeguards and reducing errors during high traffic sales events and campaign rollouts throughout the year, consistently applied.
We integrated Trustpilot directly into the storefront to surface verified reviews at key decision points. Review widgets were placed on product and category pages to reinforce credibility and buyer confidence. This visibility helped shoppers validate purchase decisions, reduced hesitation during comparison, and strengthened trust without disrupting the browsing or checkout experience across desktop and mobile journeys, where reassurance directly influenced conversion outcomes for first-time and returning customers shopping independently online without sales assistance.
We implemented foundational SEO improvements covering metadata control, clean URL structures, internal linking, and performance-focused layouts. These changes improved crawlability, page clarity, and indexing consistency across the site. The structure allows internal teams to maintain SEO health, publish updates confidently, and support long-term organic growth without reliance on external technical support while keeping optimization workflows practical for non-technical marketing teams managing content, categories, and promotions over time at scale, consistently measured.
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