The client is a US-based branded merchandise provider serving customers across multiple product lines. As an established SME, they needed a storefront that could align with their parent company’s digital systems while offering a smoother buyer experience. Their focus centered on simplified purchasing, automated account handling, and reliable operational workflows.
The client needed a storefront that could support direct purchasing without mandatory account creation, apply store credits at checkout, and connect seamlessly with their parent company’s systems. They also required reliable hosting on WP Engine and a smooth process for managing customer access and warehouse operations in a unified environment.
The parent company planned a new website where customers could buy products instantly, without creating a separate account. This prevented straightforward purchasing and caused unnecessary steps at checkout. A unified login path became essential.
Customers needed store credits available inside the new storefront, pulled directly from the parent website. We built a method to retrieve balances and apply them during checkout to ensure accuracy and smoother purchasing.
The warehouse relied on Extensiv for inventory and order handling. Without proper integration, updates had to be managed manually. This created delays, inconsistencies, and additional work for internal teams during fulfillment.
After working with multiple freelancers, the client sought a stable, experienced eCommerce agency that could provide end-to-end ownership, technical reliability, and long-term support.
The project required deployment on WP Engine, creating hosting rules, SSL considerations, and workflow constraints. All steps had to follow the platform’s requirements for stability and a dependable launch.
Our team had an established working relationship with their key stakeholder, who relied on us for reliable delivery and clear communication.
We provided direct experience with WooCommerce setups matching similar operational needs and integration requirements.
Concerns around deployment were addressed with a clear plan tailored to WP Engine’s environment and restrictions.
Our track record reassured the team that SSO, credit syncing, and hosting constraints could be handled without disruption.
The client wanted customers from the parent website to enter the store without needing separate credentials or creating redundant accounts. We built a custom SSO workflow fully aligned with the parent identity system, ensuring every authenticated user arrived in WooCommerce already verified. This reduced friction across login steps, prevented duplicate profiles, and lowered the volume of support requests tied to account access issues. The unified sign-in flow also strengthened consistency across their broader digital ecosystem, improving usability for repeat buyers.
To remove unnecessary operational overhead, the team needed customer records to be created automatically instead of relying on manual onboarding or inconsistent profile imports. We implemented an automated user-creation process triggered whenever a customer authenticated through the parent company’s login system. This ensured every verified user had a complete WooCommerce profile without extra input, keeping data aligned between systems. The approach reduced administrative work, minimized errors caused by manual processing, and maintained clean, accurate customer identities across both platforms.
Customers expected their existing store credits from the parent website to appear instantly inside WooCommerce. We built a dedicated mechanism that retrieves credit balances during SSO and carries them into the checkout flow. When eligible credits are available, they are displayed clearly to the customer and applied without additional steps. This eliminated confusion around balance availability, reduced support inquiries about mismatches, and made the checkout experience faster by allowing buyers to complete orders using credits they already recognized and trusted.
Accurate fulfillment depended on having warehouse operations closely synchronized with WooCommerce. We integrated the storefront with Extensiv to automate order transmission, inventory updates, and shipment data. This removed the need for manual coordination between systems and lowered the risk of delays created by outdated information. The integration helped the warehouse team fulfill orders more consistently, reduced discrepancies caused by manual entry, and created a reliable flow of data so stock levels, order statuses, and tracking updates stayed aligned in real time.
The new storefront needed a visual direction aligned with the parent company’s identity, and buyers required clearer paths to navigate products. We designed a storefront UI that followed the parent brand’s design approach while keeping the retailer’s layout simple and product-focused. Updated navigation, stronger visual hierarchy, and clearer product presentation helped customers browse efficiently and complete purchases with fewer steps. The redesigned interface also created consistency across the broader brand ecosystem, making the store feel like a natural extension of the parent website.
The store required foundational technical improvements to improve organic visibility and ensure consistent indexing. We refined key page structures, cleaned up unnecessary markup, and resolved performance bottlenecks affecting crawl depth and load speed. Product pages received improved tagging and organization, so search engines could better understand relevance and relationships. These updates strengthened baseline SEO health, reduced obstacles for discovery, and positioned the storefront for long-term growth driven by more stable and predictable search performance across core product categories.
The client needed SSL and deployment workflows that complied with WP Engine’s constraints while maintaining security across the storefront. We implemented a custom SSL configuration tailored to the hosting environment and structured deployment processes around WP Engine’s rules for code, caching, and certificate handling. This avoided disruptions to their internal hosting policies and provided stable encryption for all pages. The setup ensured secure transactions, reduced potential configuration conflicts, and created a dependable operational foundation for ongoing platform updates.
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