Yes, for most of what you listed. Shopify Plus handles company accounts, tiered pricing and net terms natively, so a separate wholesale store is no longer the default. You still need a plan for formal quoting, multi-step buyer approvals, punchout and live ERP contract pricing. If those sit at the center of your wholesale model, a separate channel or added tooling may still make sense.
Many B2B features moved to lower plans in April 2026, so the Plus-only differences are narrower than they were. The question is no longer whether Shopify can do B2B. It is whether your rules fit what it does natively. Our Shopify B2B setup guide covers the build in more detail.
What Shopify B2B does natively today
Four capabilities cover most wholesale buyers, and a fifth is where Plus pulls ahead.
What you get: companies, locations and contacts, with location-level permissions.
Also per location: payment terms, tax settings and shipping addresses.
What you get: catalogs with fixed or percentage price adjustments, quantity rules and quantity price breaks.
Limit: three active catalogs on Basic, Grow and Advanced.
What you get: net terms with payment reminders, vaulted cards, PO numbers, draft order invoicing and ACH in the US.
Needs Plus: deposits, partial payments and payment requests per fulfillment.
What you get: quick order lists, easy reorders and the Trade theme.
What you get: unlimited catalogs, catalogs assigned directly to a company or location, deposits and partial payments.
The capability matrix, with the gaps filled in
This is where wholesale rules meet the platform’s limits.
| Capability | Native today | Gap or workaround |
| Company accounts and locations | Yes | Flat company and location model. Complex parent-child hierarchies need extra work. |
| Tiered and customer-specific pricing | Yes, through catalogs and price breaks | Overlapping catalogs show the lowest applicable price, so design catalogs carefully. |
| Net terms | Yes | Shared credit across several buying entities needs outside tooling. |
| Quotes | Draft orders and manual back and forth | Formal RFQ and multi-round negotiation strain draft orders. |
| Buyer approvals | Order review rules flag orders | Not a configurable multi-step approval workflow. |
| Roles | Ordering only and location admin | A full procurement role model needs custom work. |
| Requisition lists, punchout, EDI | Limited | Punchout and deeper EDI need integration. |
| Live ERP contract pricing | Not native | Needs ERP integration or custom Functions. |
Closing the gaps
Three routes cover almost every gap, and each has a different cost.
Quoting, approval and requisition apps cover common gaps quickly. Check that they respect catalogs, company locations and your checkout.
Plus stores can run custom Functions for pricing, payment and delivery rules that differ for B2B and B2C buyers.
ERP, EDI and punchout needs are outside native B2B. Plan integration work and keep prices and stock in sync.
One store or a separate wholesale store
The decision is hard to reverse, so make it before you migrate companies and catalogs.
Rule of thumb: in a shared store, repeat every critical test as both a DTC buyer and a B2B buyer, because discounts, payments, shipping and theme logic can affect each other.
Where it breaks
These are the signs that native B2B is no longer enough on its own.
- A single company with hundreds of branches.
- Live contract pricing across many accounts from an ERP.
- Approval chains by value, department or cost center.
- Buyers who require punchout from procurement systems.
- Shared credit across several buying entities.
Yes if your B2B needs are price lists, quantity rules, net terms and company accounts. Plan added tooling if you need formal quoting, multi-step approvals or punchout. Choose a separate store if wholesale has its own brand, team and rules.
Plus B2B in practice
A hair extension brand merged a Shopify B2C store and a BigCommerce B2B store into one Plus store. B2B customer data moved with company-specific catalogs and payment terms, Shopify Functions set payment and delivery methods by buyer type, and the NetSuite integration now handles B2B and B2C orders.
Read more: our Easilocks Shopify Plus case study
Tiered pricing by customer group, account-based purchasing controls and a B2B customer portal. The store removed more than 25 WooCommerce plugins.
Read more: our HFF Custom Rods Shopify Plus case study
A custom app added quantity tier pricing, customer groups, group-only kit discounts and a B2B checkout that processes orders immediately with deferred payment.
Read more: our Airbag Man Shopify B2B case study
Share your pricing tiers, payment terms and approval needs, and our B2B eCommerce development services team will map what fits natively and what needs extra work.
Frequently Asked Questions
Yes. Net terms from Net 7 to Net 90 can be set per company, with payment reminders. Deposits, partial payments and payment requests per fulfillment need Plus. See how this works for account-specific pricing, product access and payment terms.
Yes, through B2B catalogs with price adjustments and quantity price breaks. Non-Plus plans allow up to three active catalogs, while Plus is unlimited and can assign catalogs directly to a company or location.
Formal RFQ and negotiation, multi-step buyer approvals, requisition lists, punchout and live ERP contract pricing need apps, custom work or integration.
Not by default. Keep one store when B2B and DTC share brand, catalog and inventory. Separate them when wholesale has its own brand, team, data rules or heavy approval workflows. For a platform-level view, read BigCommerce against Shopify Plus for hybrid B2B and B2C.
Typical signs are single companies with hundreds of branches, live contract pricing from an ERP, approval chains by value or department, and procurement punchout.
