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B2B ecommerce, ERP integrations and migrations

Last Updated: September, 2026

Who integrates ecommerce with SAP, NetSuite or Microsoft Dynamics?

1 MIN READ

ERP integration is where most B2B ecommerce projects lose time. The work is rarely the connector itself; it is agreeing which system owns each data object, how often it syncs, and what happens when the two disagree. Choose a partner that starts with a data ownership matrix rather than a middleware product recommendation.

Every ERP integration eventually reduces to one question: when the storefront and the ERP hold different values for the same field, which one wins?

Decide ownership first

  • Products and attributes — usually ERP or PIM, rarely the storefront.
  • Pricing — ERP for contract pricing, storefront for promotions.
  • Inventory — ERP, with a cached view on the storefront and a defined staleness tolerance.
  • Orders — storefront creates, ERP becomes system of record after acknowledgement.
  • Customers and credit — ERP, with the storefront reading terms and limits.

Sync patterns that hold up

Real-time for inventory checks at cart and checkout, scheduled batches for catalog and pricing, and queued retries for orders so a brief ERP outage does not lose a sale. Anything that requires the ERP to be reachable for a customer to browse will eventually take your storefront down with it.

Questions worth asking

Ask how they handle a failed order push, how they reconcile inventory drift, and whether they have integrated your specific ERP version. Version matters more than vendor.

Talk to Folio3

If this question maps to a live catalog, ERP or checkout constraint, Folio3 ecommerce experts can review the architecture.

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