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    Top 10 Successful Shopify UK Stores Examples

    Last Updated | January 16, 2024

    Shopify UK Stores: What is Shopify UK and is Shopify available in the UK

    At present, over 800,000 eCommerce stores are powered by Shopify, making it one of the most popular and widely sought-after platforms. Two key factors that make Shopify a top choice for online stores include;

    Ease of setup: it’s pretty darn easy to set up and start running a Shopify store

    Low Investment: Even SMEs can set up and run an online store with a minimal upfront investment

    Just imagine, you can start your own online store with minimal investment and zero technical knowledge of coding and programming and become a million-dollar ecommerce business by leveraging the tools and features offered by the platform.

    Well, just to make things easier and more interesting for you, below we have come up with some of the best and most revenue-generating Shopify stores of 2021, along with the reasons for their success. We are sure that you would get ideas and inspirations for your online store.

    Shopify development

    How is Shopify good for UK?

    According to Shopify, the platform is available in over 175 countries and is constantly expanding its offerings. While the platform is most popular in North America, it is growing in popularity among UK businesses as well. Shopify is a versatile platform that can be used by businesses of all sizes, from small shops to large enterprises. The platform offers a wide range of features, including a customizable checkout process, support for multiple currencies, and the ability to sell physical and digital products. In addition, Shopify is committed to providing excellent customer support and has a team of experts available 24/7 to answer any questions you may have. Overall, Shopify is a powerful eCommerce platform that can help you grow your business online.

    And to top it all off, you can hire a Shopify theme customization company to create unique pages and forms or alter how visitors discover and pay for your products.

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    How does Shopify work UK

    1. GymShark

    This UK-based fitness business offers fitness apparel and accessories. Ban Francis, the founder of GymShark, started the brand back in 2012 from his garage, and today it has amassed a following of over 3 million Instagram followers from over 130 countries.

    With annual revenue growth of 200%, GymShark hit a massive turnover of USD 236 million in 2019, up from USD 138 million for the previous year.

    What’s the secret of GymShark to become one of the top Shopify stores?

    The key to success for GymShark is its started to continue growing the community and keep them engaged with interactive and informational blogging.

    The central blog of GymShark has become the inspirational hub for fitness enthusiasts. This massive following for blogs has made GymShark a recognized brand in the market. This enabled the brand to aggressively target new and returning customers and merge them into its ever-growing community.

    Key Take away

    – Content is king – there is no way you can downplay the influence and role of relevant and high-quality content for online success.

    Read Also Shopify Alternatives UK

    2. Kylie Cosmetics

    Kylie Jenner needs little introduction if any. Thanks to her online makeup brand “Kylie Cosmetics,” powered by Shopify, the glamorous diva is the youngest billionaire in the world.

    Kylie started her makeup brand “Kylie Cosmetics” a few years back with just a “lip kit,” which today has transformed into a USD 630 million worth of Cosmetics Empire.

    Now, she definitely owes part of her success to her celebrity status (she belongs to the famous Kardashian family). It should not stop you from learning from her entrepreneurial mindset and actions that have helped her become the youngest billionaire; because, at the end of the day, not all celebrities are able to run and manage million-dollar ecommerce stores, right.

    Here’re some of her success secrets;

    – She hooked up her month, Kris Jenner, a businessperson with ample experience in managing businesses. Kris handles the entire management of Kaylie’s businesses and owns a 10% share

    – Before she made millions from her “Lip Kit,” she was famous for her sensual superficial lips, which helped her amass the massive 130+ million social media followers. This means that as soon as she launched her “Lip Kit,” it hits the bullseye and becomes an instant success.

    Key Take away

    – Don’t be shy to ask for help in anything where you aren’t the expert

    – Before you start to trade, try to become an authority in the relevant area with a large active community.

    Shopify development

    How to be successful in Shopify in UK

    3. Fashion Nova

    Fashion Nova is yet another inspirational Shopify success story, which ranked top in 2018 for a total number of searches for a fashion brand, outranking some industry giants including Versace, Louis Vuitton, and Gucci.

    The successful fashion brand started its ecommerce store back in 2013 with 60,000 Instagram followers. Here’s how Fashion Nova managed to grow from 60,000 Instagram followers to a whopping 19 million followers;

    – Leveraging the right influencers

    – Offered highly competitive pricing

    Another factor that pushed Fashion Nova to the top fashion brand is its strategy to leverage the full potential of social media platforms. The brand intelligently chooses renowned fashion icons as brand influencers to endorse its products with its 19 million Instagram followers.

    Key Takeaway

    – Influencer marketing, when done correctly, brings unmatched brand recognition and sales for your products

    – Competitive pricing remains the key to success in the ecommerce market

    4. Luxy Hair

    Luxy Hair is a top Shopify dropshipping store owned by Alex Ikonn and Mimi.

    This is yet another inspirational story, where Alex thought of starting a hair extension online ecommerce store after her wide wasn’t able to locate one online. The couple was pretty confident of their newly found idea and put in all efforts to make it a success story.

    Perhaps the most amazing part of their journey was that they were able to generate the entire traffic to their store via organic marketing through YouTube.

    As with any other successful brand, the couple started a YouTube channel – Luxy Hairs, by offering informational tutorials about hairdos. Slowly and consistently, they were able to build a large community following. They are sourcing their products from China, which they found from Alibaba.

    Today, the couple has amassed a following of over 3 million YouTube subscribers and nearly 470 million views.

    Two factors, which Alex always mentions whenever asked about his success, include;

    – Offering value to the people

    – Creating a closely connected community

    Luxy Hair leverages Shopify App Shipware for the fulfillment, relieving them of the product delivery burden. Today, the hair extension store generates 7-figure annual revenue, making it one of the top Shopify stores worldwide.

    Key Takeaway

    – You can take business inspiration from problems you face in daily life

    – Before offering the products, try to bring in value for customers

    – Content marketing remains the most powerful salesperson for your business.

    How are Shopify stores successful?

    5. Best Self Co.

    Best Self Co. is a unique business model that offers motivational and productive products to people with the aim to help them make the most out of their daily routine. The brand promotes innovative and thinking and effective planning.

    The best product from the store is Self-Journal Planner, which motivates users to start writing daily activities and plans.

    While various other businesses sell journal planners, what differentiates Best Self Co. is its unique presentation and creative marketing content.

    Like some of the other top businesses listed here, Best Self Co. started by building a strong community on social media platforms. Once they were able to inspire and engage a large enough community, only then they pitched their products augmented with engaging content and compelling presentations. The brand’s magic lies with creative marketing content that actually helps viewers believe that the products can help them become more productive.

    Key Take Away

    – More than the products, it’s your ability to present/market your products that can influence the customers’ buying pattern

    6. All Birds

    All Birds is a top-ranking Shoe brand started in 2016 by former New Zealand soccer player Tim Brown and his partner Joey Zwillinger.

    The partners were able to grab the title of offering the “World’s most comfortable shoes” by using merino wool in their products, which also helped the brand gain instant popularity.

    Tim Brown conceived the idea for comfortable footwear after finding a considerable gap in the comfortable footwear market. He leveraged that gap using his expertise in merino wool to take the footwear market by storm.

    Thanks to the eco-friendly products, innovative designs, and superior comfort, All birds is today worth a whopping USD 1.4 billion sneaker company, ranking it as the top Shopify ecommerce store worldwide.

    Key Takeaway

    – You can dominate the market if you can fill out an existing gap with your expertise

    7. Bulletproof

    Bulletproof was founded by Dave Asprey, the world-famous nutrition author, and entrepreneur. The store offers energy foods and supplements for optimal human performance.

    The first thing one notices about the brand is a highly enticing and engaging website, along with compellingly detailed and insightful blog posts on nutritional foods.

    The idea for energy foods and supplements came to Dave Asprey when he faced extremely low energy trekking at -10 °F temperatures in Tibet. He was able to locate a local house in the area, where he was offered Yak Butter Tea, which instantly boosts the energy levels in his body.

    Once back, Dave Asprey started this unique Energy Food and Supplement brand that offers products made by combining the latest research with the ancient knowledge of Chinese medication and Ayurveda, which is also the USP of the brand.

    Bulletproof continuously creates engaging content offering insights and tutorials about nutrition and health to keep the community growing. The brand also successfully used social media platforms to boost sales and marketing of its products.

    Key Takeaway

    – Before you jump into any business niche, you should have a firm knowledge of it

    – Create value for your community before selling them products

    8. Ugmonk

    Ugmonk is a unique business model that has made fortunes from his online t-shirt and lifestyle product store.

    Jeff, the founder of Ugmonk, started the store as a side hustle, which quickly became the lifestyle brand and his life passion.

    Ugmonk offers customers unique, high-quality products with contemporary aesthetic designs.

    Today, Ugmonk is operating in more than 60 countries, delivering hundreds of thousands of products annually.

    According to Jeff, the key to success for his brand was locating the right manufacturers, who played the most crucial role in business success. According to him, businesses should identify manufacturers and supplies ready to partner with them on your project and consistently provide you with the highest quality products.

    Jeff was able to get featured on blogging websites related to his products as a way to market the brand and bring recognition for his products.

    Key Takeaway

    – Identify reliable and consistent manufacturers and suppliers for product sourcing

    9. Tattly

    Like Ugmonk, Tattly was started as a side hustle in 2015, which went big and has sold over 2.6 million products.

    A graphic designer turned entrepreneur, Tina Roth Eisenberg, started the store. She conceived the idea when her daughter got herself a ludicrously temporary tattoo.

    Ever since the store started, Tina doesn’t look back and has made sales worth over USD 10 million by now. She has also created a pop-up store to boost her business.

    Key Takeaway

    • Your everyday problems may be an excellent idea for new business; keep thinking
    • Continue to keep growing in your field and get help from anywhere you can

    10. Happiness Abscissa

    Last but not least, we have a Shopify store with a superior design that sparks curiosity and inquisitiveness amongst viewers.

    Happiness Abscissa has already featured in various “Best Lists” for Shopify stores due to its innovative design and interactive appeal.

    The store’s overall theme revolves around spreading happiness and satisfaction for people (that’s what “Ha” represents in its design). The whole website carries a uniquely gratifying and lively vibe that has become the very trademark of the brand.

    Two professionals Emilio (Neurologist) and Ann (Psychiatrist), started happiness Abscissa. The website brings sensual scents in the form of soaps and perfumes, which instantly increases happiness.

    Key Takeaway

    • Your website design should support your overall business values.


    Well, there you have it; top 10 UK-based Shopify stores that can serve as your inspiration. Now, just when you are ready to start exploring the endless opportunities in the ecommerce marketplace, make sure you hire professional Shopify website design services in the UK. That’s simply because your success story in the ecommerce world starts with a fantastic Shopify website design. Consider Folio3 as your partner in your quest for reliable and affordable hire Shopify specialist services UK.

    FAQs About how to sell on Shopify UK

    Is Shopify big in the UK?

    Yes. Shopify is one of the biggest ecommerce web development platforms, with thousands of UK-based online stores earning fortunes. To give you an example, each month, hundreds of stores sought professional Shopify Migration UK from other platforms, reflecting the confidence of online merchants on the platform. You can also hire Shopify app development UK to further expand your business scope and increase revenues.

    Is Shopify worth it in the UK?

    Yes. Shopify is one of the best options for businesses in the UK to start and operate their online companies conveniently. The platform brings in a straightforward and interactive set of tools and stunning themes to help entrepreneurs start early. Also, you can hire a professional Shopify Website Development UK based Company to get a head start in the market. Alternatively, if you need specialized features, you can choose Shopify integration services UK to improve the functionality and features of your store, subsequently boosting the store’s revenues.

    Is Shopify UK Expensive?

    No. Shopify offers standard pricing for its various plans. The basic plan Shopify Basic starts at USD 9 (22 pounds) + 2% transaction fees. The “Shopify” package starts at USD 79/month (60 pounds) + 1% transaction fee. The “Shopify Advanced Plan” starts at USD 299/month (227 pounds) + 0.5% transaction fee.

    How is Shopify popular in UK?

    Shopify is popular in the UK for a number of reasons. First, it is an easy-to-use platform that is perfect for businesses of all sizes. Second, it offers a wide range of features and options, making it ideal for businesses that want to customise their online presence. Finally, Shopify is known for offering excellent customer support, which is crucial for businesses operating in a competitive market. In sum, these factors have made Shopify one of the most popular eCommerce platforms in the UK.

    Why Shopify is successful in UK?

    Shopify is one of the most successful online shopping platforms in the UK. There are several reasons why Shopify is so successful in the UK market. First, Shopify offers a wide range of products and services that meet the needs of businesses of all sizes. Second, Shopify is very user-friendly and offers a great shopping experience for customers. Third, Shopify has a strong reputation for being a reliable and secure platform. Finally, Shopify offers excellent customer service and is always innovating to stay ahead of the competition. Thanks to these factors, Shopify is one of the most popular eCommerce platforms in the UK and is poised for continued success in the future.


    Folio3, a Software Powerhouse established in 2005, is one of the leading eCommerce solution providers for SMBs and Fortune 500. The Company has expertise in diverse industries such as Animal Care, Retail, Automotive, Food and Agriculture, and Health care. From ecommerce store design and development to full-scale ERP deployment and integration, Folio3 has done it all.