Vapor.com is a Greenlane Company operating a global platform for premium cannabis accessories and lifestyle products. The platform aggregates third-party brands and operates as a brand accelerator and omnichannel distribution hub serving retailers and direct consumers. Vapor.com needed to improve customer experience, reduce third-party app dependencies, and meet accessibility compliance requirements.
Vapor.com's Shopify store suffered from performance bottlenecks, UX glitches, and heavy reliance on expensive third-party apps. User experience friction directly impacted conversion and customer retention.
Page load times exceeded 4 seconds on mobile, causing 18% cart abandonment and poor Core Web Vitals scores
Multiple product detail page bugs disrupted purchase flow—swatches not loading, variant selection unclear, images breaking on slow connections
Bundle and BOGO features required two separate paid app subscriptions, adding $800+ monthly costs and creating maintenance burden
Website did not meet ADA (Americans with Disabilities Act) Standards, limiting market reach and creating legal exposure
We had optimized 8+ high-traffic Shopify stores and understood the difference between perceived performance and Core Web Vitals—we don't just make sites fast, we score well in search rankings.
Our engineers built 50+ custom Shopify features. We know when custom code is better than apps, how to maintain code without breaking with Shopify updates, and where to abstract logic for long-term maintainability.
We conducted full WCAG audits, fixed color contrast, rebuilt component interactions for keyboard access, and tested with screen readers—we didn't just add alt text, we reimagined the experience for all users.
We're fluent in pixel firing, UTM propagation, and attribution workflows. Vapor's marketing team gets the data fidelity needed to optimize spend without manual spreadsheet tracking.
Folio3 conducted a site-wide performance audit and optimized critical rendering paths. We deferred non-critical JavaScript, implemented responsive image serving, and reduced bundle sizes. Mobile page load times dropped below 2 seconds through code splitting and lazy loading product variants.
We rebuilt product detail pages from scratch, fixing swatch interactions, variant selection logic, and image gallery performance. Dynamic pricing and variant availability now update instantly as customers select attributes. We resolved cart bugs and shipping method conflicts that previously prevented checkout completion on certain product configurations.
Rather than subscribe to third-party apps, we engineered custom bundle and BOGO features directly into Vapor's Shopify theme. Bundles appear as product variants with dynamic pricing—when customers select a bundle variant, price reflects bulk discount automatically. BOGO rules execute at cart stage, automatically adding qualifying free items without requiring customers to enter codes. This eliminated $800+ in monthly app subscriptions while giving Vapor complete control over promotions.
We integrated Impact Radius, Google Tag Manager, and other affiliate/attribution pixels that Vapor's marketing team required. Custom pixel code fires at key events—product view, add to cart, purchase—enabling revenue attribution across affiliate channels and improving campaign ROI visibility.
We implemented role-based dealer access so each distributor network sees only their authorized products and pricing. Larger dealers gained access to bulk order features and custom product bundles. Regional stores support local payment methods—credit cards in Australia, bank transfers in Thailand—while maintaining unified accounting in Dynamics AX.
We created an announcement bar scheduler so internal teams can publish time-limited messages without code changes. The bar supports scheduling, multiple design templates, and audience targeting (desktop/mobile, new/returning visitors).
Vapor.com achieved faster load times, better user experience, full accessibility compliance, and $10,000+ annual cost savings through custom feature development.
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