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Zinco's shift to Shopify 2.0 aims for higher sales and performance with Dynamics 365 integration

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About

Zinco

Zinco is one of the most prominent leading companies in the field of construction and finishing, by manufacturing national products with international quality and standards, and by supplying and selling various products that meet the needs of the local and regional market at competitive prices. At Zinco, we aspire to qualify youth energies and employ national cadres and competencies to contribute our role in building and achieving the vision. 2030.

Industry Type:

Retail

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Number of employees

1,001 - 5,000

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Solution

Migrate existing store to Shopify and customization


Challenges

ZinCo, a successful local business in Saudi Arabia, needed to modernize its e-commerce experience to reach a wider audience, offer more payment options, and improve user engagement. Their legacy website lacked modern features, multilingual support, OTP login, social logins, product Addons,   and a mobile app

Below we have listed some of the challenges:

  • Data migration from the local Saudi platform to Shopify along with all the data that does not fit natively in Shopify.
  • Multiple login methods e.g. SMS OTP login, google, apple sign-in.
  • Buy now pay later payment options.
  • Product addons and recommendations based on their business need.
  • Web and mobile notifications for promotions.

Solution

We partnered with ZinCo to develop a new Shopify store with several key features:

  • Multilingual & RTL Support: Implemented Arabic as the primary language and English as secondary, with full Right-to-Left (RTL) support for a seamless experience for Arabic users.
  • Enhanced Payment Options: Integrated Tabby, Tamara, a popular Buy Now Pay Later (BNPL) solution, catering to local customer preferences.
  • Rich Product Catalog: Created detailed product pages with attributes, descriptions, and add-on features. Leveraged variant options for color, size, style, etc.
  • Engaging Features: Incorporated curated product recommendations, trending & best-selling sections, personalized picks, and frequently bought-together options to increase conversion rates.
  • Mobile-First Approach: Developed a React Native hybrid mobile app for Android and iOS, mirroring the Shopify store experience and offering native app benefits.
  • Seamless Data Migration: Safely migrated product catalog, categories, customers, and historical orders to ensure continuity and data integrity.
  • Enhanced Integrations: Established connectivity between Shopify and Dynamics Connector D365 for improved inventory management and order fulfillment.

Zinco

Zinco

Android App

The Zinco Android app is your go-to for lighting products and sanitary ware. Discover a variety of top brands across lighting, sanitary ware, and heating appliances with just one click. Enjoy exclusive offers and a seamless shopping experience with secure payment methods. Access your shopping cart easily, manage orders, and adjust settings effortlessly. Benefit from quick communication for sales and after-sales services. Features include free shipping for orders over 500 SAR, synced carts across devices, multilingual support, a user-friendly interface, and automatic notifications. Share your feedback to help us improve!

Zinco

iOS App

The Zinco iOS application is one place that brings you many of the latest and finest choices of lighting products and sanitary ware. We provide you with many choices that suit your tastes, so Zinco becomes the ideal and easiest place to equip your home with the push of a button, with smooth, easy, and safer payment options and distinctive delivery services. Download the application. Add touches of beauty to your home with many products from Zinko.

Get the best shopping experience now, and always be informed of the latest special offers and new products from Zinko.

Results

  • Increased Visibility: Reaching a wider audience with multilingual accessibility and improved search engine optimization.
  • Improved Conversion Rates: Personalized product recommendations, engaging features, and BNPL options led to higher conversions.
  • Streamlined Operation: Integrated inventory management and order fulfillment through Shopify – Dynamics Connector D365.
  • Enhanced User Experience: Arabic users enjoyed a familiar interface, and mobile app access improved convenience and brand engagement.

Conclusion

ZinCo’s e-commerce journey is a testament to the power of strategic modernization and collaboration. By partnering with [Your Company Name], ZinCo transformed their online presence, unlocking a world of growth opportunities. The multilingual Shopify store and seamlessly integrated mobile app have delivered tangible results, including:

  • Enhanced Customer Experience: A user-friendly interface, tailored to local preferences, fosters trust and brand affinity.
  • Boosted Sales & Conversions: Engaging features, personalized recommendations, and BNPL options drive purchase decisions.
  • Operational Efficiency: Integrated inventory management and order fulfillment simplify backend processes.
  • Mobile-First Advantage: Reaching customers on the go expands reach and brand engagement.

The success story of ZinCo serves as an inspiration for businesses seeking to elevate their e-commerce game. With the right approach and technology, even local businesses can unlock global potential and achieve sustainable growth.

Zinco has upgraded their online store from a custom eCommerce platform to Shopify 2.0. This move was made to enhance performance and improve usability, especially with the integration of Dynamics 365. This upgrade is expected to help Zinco outperform their competitors in terms of performance and revenue.

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